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Lew Bryson *Is* The American Beer Blogger

November 15, 2011 By Jay Brooks

lew-bryson
A new project was announced yesterday on Kickstarter starring my friend and colleague Lew Bryson. The project is being produced by Rudy Vegliante of Green Leaf Productions and the idea is to create a series of six half-hour television shows starring Lew. Here’s how the project is described on the Kickstarter project page for American Beer Blogger:

AMERICAN BEER BLOGGER is a half hour television series dedicated to all facets of the ever growing craft beer market. From home brewing, to micro beer; viewers will experience the very best of the craft beer culture. In each episode, Lew will visit a different brewer, each of which has their own sets of quirks and ways of doing things. Lew will talk to these brewers, get to know them, will show us first hand the various methods and techniques used in creating a craft beer. From the tiniest bottler to the largest manufacturer, Lew will get his hands dirty. Topics such as bottling, food pairing, manufacturing, distribution, history, technique (and so much more) will all be touched upon as Lew spends a day with these brewers. Some doing well in the business, others not so well. Thankfully, the DIY nature of this business can lead to some pretty unforseeable results as Lew lends a hand and helps out in any way he can. Lew will show us all the kinds of micro-breweries currently out there. From the smallest, hippest label to large manufacturers.

AMERICAN BEER BLOGGER sets out to entertain the viewer as well as educate on this rapidly growing industry. Through humor and a charming, hands-on host, our show will not only be entertaining for the microbeer enthusiast, but also enjoyable for the average viewer as well.

They’re trying to raise $60,000 in two months to fund the project. There’s a variety of pledge levels available if you’re interested in seeing Lew in his very on TV show — and who doesn’t want that? Levels range from a buck to $10,000, with everything in between, getting you various thanks, credit and goodies for each successive level. For example, at the $1,000 level you get an “associate producer” credit and all six episodes on DVD, along with some additional tchotchkes. Below is video of the proposed project.

The teaser trailer was filmed at Stoudt’s Brewery in Adamstown, Pennsylvania, near where I grew up. And it features Lew doing what Lew does best: drinking, talking, eating and laughing … a lot. And that, I think is a very promising beginning. It seems very natural, a casual look at the brewery and the people behind it. I hope lots of people queue up to help the project get made. I know I’ll help out as best I can. You should to.

I think my only quibble — and it’s really a tongue-in-cheek one — is that title. Lew Bryson is the American Beer Blogger! Certainly he’s “an” American Beer Blogger, but “the” American Beer Blogger? It makes it sound like he’s the only one, or at least the only one who can call himself that; the Steam Beer among us California Commons. Plus, it makes him sound like a superhero.

super-lew

Filed Under: Breweries, Just For Fun, News Tagged With: Pennsylvania, TV, Video

Bloomberg TV To Feature Jim Koch & Oceanside Ale Works

November 3, 2010 By Jay Brooks

bloomberg-tv
Bloomberg Television is debuting new show tomorrow entitled The Mentor, in which experienced, successful businesspeople visit ones in the same field just starting out in order to help them along. In the first show, which airs tomorrow, Boston Beer Co. founder Jim Koch travels to Oceanside, California to help out the guys at Oceanside Ale Works.

From the press release:

This Thursday, November 4th, 2010 at 9:00 PM/ET, Bloomberg Television will debut “Bloomberg The Mentor,” an original new series that features top CEOs mentoring small business owners across America.

Every entrepreneur hopes to strike it big, but the reality is that 80% of small businesses fail within the first 18 months. What if entrepreneurs from around the U.S. had the chance to get real-life advice from some of America’s best-known CEOs? This season, “Bloomberg The Mentor” tests that concept with four small businesses.

In the series premiere, Jim Koch, founder and chairman of The Boston Beer Company, the largest independently owned American craft brewery and brewer of award-winning Samuel Adams beers, brings his national business expertise to a pair of budding brewers at Oceanside Ale Works in California.

Mark Purciel, a former teacher, and Scott Thomas, a firefighter, initially started brewing hand-crafted ales as a hobby. In 2005, the duo co-founded Oceanside Ale Works, one of the only manual brew houses in the nation. Now, Purciel and Thomas dream of transforming their passion for beer into a nation-wide business. But without significant management experience, how can Purciel and Thomas make the right decisions about scaling their business and finding a way to increase sales and distribution?

During the episode, the unconventional entrepreneurs wing it through a sales meeting with LA nightclub impresario Sam Nazarian before finally meeting their ultimate mentor, Jim Koch, who offers the brewers some tough advice on next steps for their business.

TheMentor

I confess I didn’t realize that our cable company carried the Bloomberg channel, but it does. To check if it’s available where you live, they have a handy page where you plug in your zip code to see if you get the station.

Here’s a trailer for the Oceanside Ale Works show:

And this is a trailer for the show, The Mentor, itself:

Filed Under: Breweries, Events, News Tagged With: Business, TV, Video

Brew Masters TV Show Trailer Now Showing

November 3, 2010 By Jay Brooks

discovery
The upcoming Discovery Channel show Brew Masters (Note: this link given on the Discovery channel’s website is not working yet) starring Sam Calagione of Dogfish Head Craft Brewery now has a trailer up at their website. They don’t appear to allow embedding, so you’ll have to go to the Discovery channel to see it. The premiere will be on Sunday, November 21 at 10:00 p.m. (presumably that’s both ET & PT).

brew-masters-logo

Filed Under: Breweries, News Tagged With: Announcements, TV, Video

Today Show Today: Good Beers, Bad Ideas

April 26, 2010 By Jay Brooks

today-show
The Today Show today aired another segment on craft beer, which they still insist on calling microbrews, though I guess it’s better than boutique beers, which they used way too much in a previous segment. Overall the segment was comme ci, comme ça, with some good points made, some great beers, but also some of the same nonsense that always bothers me when mainstream media covers beer.

The guest was the Today Show’s Food Editor Phil Lempert, who also bills himself as the Supermarket Guru. While the beers he chose were all pretty good (all GABF winners, he said), the mix and the way he presented them showed he doesn’t know as much about beer as he thinks he does. The beers they tasted were, in this order:

  • Firestone Walker Union Jack IPA
  • Arcadia Cereal Killer Barley Wine
  • Hopworks Urban Brewery Ace of Spades (Organic)
  • New Glarus Totally Naked
  • Lost Abbey Carnevale
  • Dogfish Head Indian Brown Ale
  • Hopworks Urban Brewery IPA

All great beers, but it’s the order in which they tasted them that was awful: IPA, Barley Wine, Imperial IPA, pale lager, saison, brown ale and another IPA. Does that seem like the right order to anyone?

That, coupled with calling them microbrews, bothered me, though I know the rallying cry will be at least they’re covering craft beer. And while I agree that’s a good thing, I’d still be happier if they didn’t cover it quite so badly. This is especially true because Lempert characterizes himself as an “expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape.” For someone whose job description is predicting trends and being on top of what’s going on, you’d think he’s realize that no one’s been calling them microbrews for at least a decade, probably longer. I know it’s a small point, but it’s indicative of a larger problem with food “experts” who read a few websites, maybe glance at a book or two, and think they’re beer experts, too. I just think there should be beer experts on TV, too, not just food and wine pretenders.

Then there’s the subtle snarkiness, the ubiquitous jokes about drinking in the morning that never seem to accompany wine tastings on morning shows. Why can’t they treat beer with the same seriousness? Why must is always accompany casual jokes and no respect. When Jillian Michaels, the trainer on “The Biggest Loser,” joined the tasting, she remarked about Dogfish Head’s brown ale by smacking her lips and saying “it’s very masculine,” whatever that means. She then admits, seemingly grudgingly, that beer has health benefits but frames it that “dark beer has some health benefits,” which Lempert agrees with by saying dark beers are healthier. WTF is that? All beer has health benefits. Since when are all the health benefits in roasted malt? And that’s what I mean about them being pretenders. Yes, it’s good to see beer on TV, but the price is misinformation almost every time.

Filed Under: Beers, Editorial Tagged With: GABF, Mainstream Coverage, TV, Video

Tune In Tomorrow

January 29, 2010 By Jay Brooks

tv
If you live in the Bay Area and have nothing going on tomorrow morning (or have Tivo), I’ll be on television in the early morning to promote SF Beer Week. It will air around 8:45 during the three-hour KRON 4 Weekend Show that’s on from 7:00-10:00 a.m. The exact time will depend on how the show develops, then they’ll cut to us at a remote location. I’m told it will be a very short segment, something like 3-4 minutes during which time I’ll try to taste the host, Henry Tenenbaum, on three beers paired with cheese, sausages and ice cream. And at the same time, I’ll try to talk about what he’s sampling and also discuss SF Beer Week, too. I expect it will be a lot like juggling while riding a unicycle. Did I mention I don’t know how to juggle? Or ride a unicycle or that matter. So tune in to watch me make a fool of myself or do Bay Area beer proud. Either way, it should be good for a laugh.

UPDATE: My sister-in-law Kit made a video of the spot and I’ve uploaded it to my YouTube Channel.

Filed Under: Beers, News, SF Beer Week Tagged With: Bay Area, California, Northern California, TV

Top Ten Tuesday: Top 10 Fictional Beers

January 5, 2010 By Jay Brooks

top-10
For my first Top 10 list of 2010, I’ve decided on a decidedly unreal topic, Fictional Beers. By fictional, I mean beers that were created in literature, film, television or other similar media. I drive my wife nuts whenever we watch a TV show or film, trying to identify the beer on the screen to see if it’s a real brand or one the filmmaker’s made up. At least initially, all of the brands here were conceived and created only in the mind of a writer. You’ve seen them in the hands of your favorite characters on the screen or read about them in the pages of comics or novels. Some proved so popular that they made the jump to real products. So for my 21st Top 10 List, I present my favorite fictional beer brands. Let me know your faves. Here’s List #21:

Top 10 Fictional Beer Brands

   Spud Beer from Saturday Night Live
While SNL spoofed many beers over its long television run, being a potato fanatic makes this one my personal favorite. Most people seem to like Schmitts Gay Beer or ColdCock Malt Liquor, but I prefer “the beer that made Boise famous.”

Spud-Beer
   Olde Frothingslosh from the Pittsburgh radio show “Cordic & Company,” with host Rege Cordic
Olde Frothingslosh Pale Stale Ale might have stayed a footnote in radio history, had it not been for Iron City Brewery (then Pittsburgh Brewing) making up actual cans of this beer (with just regular Iron City inside) for collectors. The beer started out out as just another joke on Cordic’s radio show in the 1950s with the beer’s taglines “A whale of an ale for the pale stale male” and “Hi dittom dottom, the foam is on the bottom.” The first cans were done in 1955, but they were revived again in the 1970s, this time featuring plus size go-go dancer Fatima Yechberg (real name: Marsha Phillips) on the label and the popularity of the cans soared even more than in the fifties.

olde-frothing-can
   Dharma Beer from the TV show “Lost”
This might be higher if I was still a fan of Lost, but I stopped following the show somewhere in the muddled season three. Still, like Repo Man before it, I love it when everything looks the same, as if it was all made by one entity.

dharma-cans
   Heisler Beer from the ISS, featured on countless programs.
Heisler Beer is the most famous beer you’ve never heard of. It was created by Independent Studio Services as a prop to be used in television and films. A partial list of TV and films it’s been used in includes American Pie Presents: Band Camp, Beerfest, Bionic Woman, Bones, Burn Notice, CSI: Crime Scene Investigation, CSI: Miami, Desperate Housewives, Dollhouse, Everybody Hates Chris, How I Met Your Mother, The Hulk, Malcom in the Middle, My Name Is Earl, The Pretender, Prison Break, The Rainmaker, Star Trek: Enterprise, Stealing Harvard, Superbad, The Shield, Terminator: The Sarah Connor Chronicles, Training Day, Two and a Half Men, Veronica Mars and Weeds. See Wikipedia for a more complete list.
Heisler-sixpack
   Olde Fortran Malt Liquor from “Futurama”
Also created by Matt Groening, Futurama had several fake beer brands on the animated series, such as Benderbrau Cold-Fusion Steam Beer, Löbrau Beer, Pabst Blue Robot and St. Pauli Exclusion Principle Girl Beer. But Olde Fortran is the one I recall seeing most often, so that’s why it’s number six.
olde-fortran
   Buzz Beer from the “Drew Carey Show”
Years before the FDA stuck their nose into caffeine and beer, Drew Carey was working on Buzz Beer in his garage.
buzz-beer-logo
   Samuel Jackson from “Chappelle’s Show”
I loved Dave Chappelle’s show, and while he had many more poignant and funny moments, as far as beer spoofs go, this one was freaking hilarious.
Samuel-Jackson-1
   Shotz Beer from the TV show “Laverne & Shirley”
This one may be lost on the young folks, as this Happy Days spin-off has been off the air since 1983, having run for eight seasons beginning in 1976. But all the leads worked at a brewery, Shotz in Milwaukee, so it sticks with me in my memory, at least, and perhaps those who are old curmudgeons like me, too. In retrospect, it’s surprising no brewery stepped up and made a Shotz Beer.
shotz
   Elsinore Beer from the film “Strange Brew”
Given that Strange Brew is the greatest beer movie ever made (though I still hesitate to actually call it a “good” movie), it’s only natural that Elsinore Beer — no longer with rats or drugs in each bottle — should be one of the top fake beers, too.
elsinore
   Duff Beer from the TV show “The Simpsons”
How could it be otherwise? No brand so thoroughly explored all that’s repugnant in big beer advertising and marketing as Duff Beer has done for twenty years.
duff_beer

It was, as always, really difficult to keep the list to ten, and to put together this list I also compiled a more complete list of Fictional Beer Brands, listing as many as I could remember or research. Take a look and see if there’s any you can think of that I missed. Here’s a few more that nearly made the list:

Butterbeer, from the Harry Potter series, Flager Lager, from “Magnum P.I.,” Newton & Ridley from England’s “Coronation Street” (I have friends who are fanatical about the show), Pawtucket Patriot Ale, from “Family Guy,” Rocketfuel Malt Liquor, from “News Radio,” Romulan Ale, from “Star Trek,” Tenku Beer, from “Kill Bill,” and last, but not least, the generic Beer (like every other product in) the film “Repo Man.”

repo-beer

Let me know your favorites, and if you see any that you think should have made the list, please post a comment.

Also, if you have any ideas for future Top 10 lists you’d like to see, drop me a line.

Filed Under: Beers, Just For Fun, Top 10 Tagged With: Cans, Film, Packaging, TV

Today Show Again Asks Wine Experts To Explain Beer

August 18, 2009 By Jay Brooks

today-show
For the second time in less than a year, the lazy producers at the Today Show had a segment about beer hosted by someone from Food & Wine magazine. This time it was Gail Simmons, who’s perhaps better known as a judge on the Bravo television show Top Chef. I’ve looked over her biography and I can’t for the life of me find any mention of beer whatsoever.

The advice she gives isn’t terrible, though it’s pretty basic to the point where she couldn’t really go too far off the rails. Most of the beers are fairly pedestrian, but they most likely have to be available for a national audience. It was nice at least to see Lagunitas IPA and Victory Prima Pils highlighted. Although I can’t for the life me understand why they put the IPA in a pilsner glass!?!

I know most people’s take on this is that we should be glad beer is getting any positive attention — and I am — but I’m also enough of a curmudgeon to want it to be on our terms. I know I keep hammering this point, but it just doesn’t seem that unreasonable to want wine experts to talk about wine, food experts to talk about food and plumbing experts to talk about plumbing. For almost any expertise you could name, that’s the way it’s done and most people would agree that makes sense. But when it comes to beer, mass media seems to believe almost anyone can be an instant expert on beer for no better reason than a familiarity with another alcoholic beverage or food more generally. And that’s likely because of their own ignorance, believing that beer is only the commodity it’s portrayed as by the big beer company’s advertising and marketing. That, plus being too lazy to take the time to learn anything different. But for fuck’s sake, there are plenty of beer magazines around these days. Surely they must have run across one of them. Perhaps they’ve heard of Google? A quick search would reveal hundreds, if not thousands, of people who know more about beer and food pairing than Gail Simmons.

Evidence of their ignorance comes out loud and clear when segment host Lester Holt tells Simmons the following. “Thanks for legitimizing beer. I’m one of those beer drinkers that feels funny ordering a beer in a nice restaurant instead of wine sometimes.” First of all, and no offense to Simmons, but she’s done nothing, absolutely nothing, to “legitimize” beer. That work has been done by thousands of dedicated craft brewers, beer writers and aficionados over thirty years of hard, patient work. Her magazine is now addressing craft beer because of the groundwork laid by all those people; she’s reacting to the market, not leading it. That Holt offhandedly gives her “credit” for so many other people’s hard work is deeply offensive and just plain pisses me off.

Secondly, why on Earth would anyone “feel funny” ordering what they want with a meal? How sad that anyone would feel they “must” order wine with any meal in a restaurant. When he made that statement, you could almost hear the collective marketing world patting themselves on the back. When you convince people that wine is the only thing to order in a fine restaurant to the point where they “feel funny” doing anything different, that’s a great victory for advertising. But when any industry persuades society to believe what they want them to wholesale and unquestioning, that can be deeply damaging to the world as a whole. Life becomes skewed, and I would argue that’s our world today. A century of advertising has made us “feel” certain things about brands, specific companies and their products. You have to marvel at the success of it all when you see millions of people voluntarily wear clothing with corporate logos on them, essentially paying for the privilege of advertising for them. That no one thinks twice about it boggles the mind.

With wine, this manifests itself in the way newspapers and other media have “wine sections” or “wine and food sections” that cover all beverages. Even the Today Show’s website has a Food & Wine section. Can somebody explain to my why it can’t be Food & Drink or Food & Beverage? Why is it always exclusive and not inclusive? Of course, like Food & Wine magazine, they all do occasionally include articles about beer, spirits and even coffee, so why not call it by a name that reflects that? Perhaps they’d cover beer more often if wine wasn’t in the title? I’d at least feel better if the Today Show’s “expert” came from, if not a beer magazine, at least a Food & Drinks magazine. That might go a long way to “legitimize beer” and their coverage of it.

Filed Under: Beers, Editorial Tagged With: The Today Show, TV, Video

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