Friday’s ad is for “Rainier Beer,” from 1975. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features a herd of wild Rainier cans and bottles being wrangled and the tagline: “Rainiers Captured Near Zap, First Photos Show Mfr’s to be Beers.” What a wild and silly ad campaign, and very 1970s.
Thursday’s ad is for “Rainier Beer,” from 1976. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one was presumably created for the Bicentennial and features a herd of wild Rainier bottles and the tagline: “Rainier is beerish on America.”
Wednesday’s ad is for “Rainier Beer,” from the 1950s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features a cartoon character created by the UPA studio that created Gerald McBoing-Boing, referred to here as his cousin. And apparently he’s tired of martini’s and what to change to beer.
Tuesday’s ad is for “Rainier Beer,” from the 1950s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features the clinking toast between a can of Rainier beer and an old-fashioned ceramic stein, with the tagline: “Here’s to Life!”
Monday’s ad is for “Rainier Beer,” from the 1950s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features a teacher standing at a blackboard, with the tagline. “Any questions about the facts of life?” The doubletruck ad features their new slogan, “There’s more Life to Rainier” and on the blackboard is the formula for that: “Life=R,” with R meaning Ranier, of course. E=mc2 it’s not.
Sunday’s ad is for “Rainier Beer,” from the 1950s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features a man in an odd-looking hat blowing the foam off of his beer, with the tagline. “People who love beer love life.” After some puffery text as you’d expect, it then ends with another slogan, “There’s more Life to Rainier.”
Friday’s ad is for “Rainier Beer,” from 1943. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is another ad during World War II and includes patriotic slogans and pleas for supporting the war effort. But the main focus is showing what the post-war future might look like, with gleaming highways and high-rises right next to the airport (check out the plane in the upper left) and a total of nine trees. That future doesn’t loo too great to me. But at least there will be beer.
Thursday’s ad is for “Rainier Beer,” from 1944. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is part of series of ads using the “Wealth of the West” tagline toward the end of World War II. And then a different aspect of the West Coast states’ wealth is highlighted, such as, in this case, Labor Day, 1944, and features a shirtless man wearing a helmet and holding a long rod of some kind. Also, there’s a large white eagle behind him, so definitely going for the patriotic angle.
Wednesday’s ad is for “Rainier Beer,” from 1944. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is part of series of ads using the “Wealth of the West” tagline toward the end of World War II. And then a different aspect of the West Coast states’ wealth is highlighted, such as, in this case, mining, and features a scene of a miner doing his job in what’s presumably a cave.
Tuesday’s ad is for “Rainier Beer,” from 1944. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is part of series of ads using the “Wealth of the West” tagline toward the end of World War II. And then a different aspect of the West Coast states’ wealth is highlighted, such as, in this case, shipping, and features a scene at a dock unloading the cargo from a large cargo ship.
