Brookston Beer Bulletin

Jay R. Brooks on Beer

Socialize

Beer In Ads #3825: Very Few Women Are Allowed To Drink It

By

Sunday’s ad is for “Rainier Beer,” from 1963. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one I have to assume is meant to be tongue-in-cheek given the full text of the ad. Although it does seem a little tone deaf by today’s standards, in 1963 it could have been serious or meant to be funny, it’s hard to tell. With statements like it “is man’s traditional right to quaff Our Product,” you have to wonder. But then they quip about southpaw banjo players being rare and that “Rainier Ale is neither light nor dry; it is dark, powerfully wet, and always has been. A blazer of a record.” And now we’re right back to being absurd. I wonder if many people took them up on the offer of getting a copy of the ad “suitable for framing.”

Beer In Ads #3824: Mountain Fresh To You Each Evening

By

Saturday’s ad is for “Rainier Beer,” from 1974. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features a dude on a comfy chair seemingly outdoors with mountains behind him. A ram is delivering him a six-pack, as apparently it does every evening.

Beer In Ads #3823: Rainiers Captured Near Zap

By

Friday’s ad is for “Rainier Beer,” from 1975. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features a herd of wild Rainier cans and bottles being wrangled and the tagline: “Rainiers Captured Near Zap, First Photos Show Mfr’s to be Beers.” What a wild and silly ad campaign, and very 1970s.

Beer In Ads #3822: Rainier Is Beerish On America

By

Thursday’s ad is for “Rainier Beer,” from 1976. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one was presumably created for the Bicentennial and features a herd of wild Rainier bottles and the tagline: “Rainier is beerish on America.”

Beer In Ads #3821: McBoing-Boing’s Cousin Wants A Change

By

Wednesday’s ad is for “Rainier Beer,” from the 1950s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features a cartoon character created by the UPA studio that created Gerald McBoing-Boing, referred to here as his cousin. And apparently he’s tired of martini’s and what to change to beer.

Beer In Ads #3819: Any Questions About The Facts Of Life?

By

Monday’s ad is for “Rainier Beer,” from the 1950s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features a teacher standing at a blackboard, with the tagline. “Any questions about the facts of life?” The doubletruck ad features their new slogan, “There’s more Life to Rainier” and on the blackboard is the formula for that: “Life=R,” with R meaning Ranier, of course. E=mc2 it’s not.

Beer In Ads #3818: People Who Love Life Love Beer

By

Sunday’s ad is for “Rainier Beer,” from the 1950s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features a man in an odd-looking hat blowing the foam off of his beer, with the tagline. “People who love beer love life.” After some puffery text as you’d expect, it then ends with another slogan, “There’s more Life to Rainier.”

Beer In Ads #3816: A New World In The Making

By

Friday’s ad is for “Rainier Beer,” from 1943. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is another ad during World War II and includes patriotic slogans and pleas for supporting the war effort. But the main focus is showing what the post-war future might look like, with gleaming highways and high-rises right next to the airport (check out the plane in the upper left) and a total of nine trees. That future doesn’t loo too great to me. But at least there will be beer.

Beer In Ads #3815: Wealth Of The West … Labor Day, 1944

By

Thursday’s ad is for “Rainier Beer,” from 1944. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is part of series of ads using the “Wealth of the West” tagline toward the end of World War II. And then a different aspect of the West Coast states’ wealth is highlighted, such as, in this case, Labor Day, 1944, and features a shirtless man wearing a helmet and holding a long rod of some kind. Also, there’s a large white eagle behind him, so definitely going for the patriotic angle.