Tuesday’s ad is for “Rainier Beer,” from the 1970s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is another ad using the tagline “Mountain Fresh to You Each Evening” though this one shows a giant beer bottle being delivered on a wagon being pulled by a large mountain goat.
Monday’s ad is for “Rainier Beer,” from the 1970s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is a great spoof of Star Trek, with the Starship Enterprise refitted with a Rainier crown and three ginormous beer bottles. There’s even a shuttle floating nearby shaped like a bottle opener. I certainly hope they made posters of this one.
Sunday’s ad is for “Rainier Beer,” from 1963. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one I have to assume is meant to be tongue-in-cheek given the full text of the ad. Although it does seem a little tone deaf by today’s standards, in 1963 it could have been serious or meant to be funny, it’s hard to tell. With statements like it “is man’s traditional right to quaff Our Product,” you have to wonder. But then they quip about southpaw banjo players being rare and that “Rainier Ale is neither light nor dry; it is dark, powerfully wet, and always has been. A blazer of a record.” And now we’re right back to being absurd. I wonder if many people took them up on the offer of getting a copy of the ad “suitable for framing.”
Saturday’s ad is for “Rainier Beer,” from 1974. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features a dude on a comfy chair seemingly outdoors with mountains behind him. A ram is delivering him a six-pack, as apparently it does every evening.
Friday’s ad is for “Rainier Beer,” from 1975. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features a herd of wild Rainier cans and bottles being wrangled and the tagline: “Rainiers Captured Near Zap, First Photos Show Mfr’s to be Beers.” What a wild and silly ad campaign, and very 1970s.
Thursday’s ad is for “Rainier Beer,” from 1976. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one was presumably created for the Bicentennial and features a herd of wild Rainier bottles and the tagline: “Rainier is beerish on America.”
Wednesday’s ad is for “Rainier Beer,” from the 1950s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features a cartoon character created by the UPA studio that created Gerald McBoing-Boing, referred to here as his cousin. And apparently he’s tired of martini’s and what to change to beer.
Tuesday’s ad is for “Rainier Beer,” from the 1950s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features the clinking toast between a can of Rainier beer and an old-fashioned ceramic stein, with the tagline: “Here’s to Life!”
Monday’s ad is for “Rainier Beer,” from the 1950s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features a teacher standing at a blackboard, with the tagline. “Any questions about the facts of life?” The doubletruck ad features their new slogan, “There’s more Life to Rainier” and on the blackboard is the formula for that: “Life=R,” with R meaning Ranier, of course. E=mc2 it’s not.
Sunday’s ad is for “Rainier Beer,” from the 1950s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features a man in an odd-looking hat blowing the foam off of his beer, with the tagline. “People who love beer love life.” After some puffery text as you’d expect, it then ends with another slogan, “There’s more Life to Rainier.”
