Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #5007: Lucky Lager Bock Beer vs. Karate

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Lucky Lager Bock Beer. The ad was published on June 23, 1980. This one was for the Lucky Lager Breweries, which was located in Vancouver, Washington, among other places, and was originally launched in 1934. This ad ran in The Spokane Chronicle, of Spokane, Washington. This ad is isn’t all bock. In fact, bock seems more of an afterthought with the text “Ask for Lucky Lager Bock Beer” on the left edge of the ad. It’s really more of a “Sports Calendar” sponsored by Lucky Lager. But I do love the karate fight going on at the bottom between a bottle of Lucky Lager and a man employing “full contact karate.”

Beer Birthday: John Bryant

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Today is my friend John Bryant’s 58th birthday. I first met John when he was with Deschutes Brewery in Bend, Oregon. Several years ago he migrated to Odell Brewing in Fort Collins to work his magic on them, and then a few years ago he joined Dale at Oskar Blues. He then left Oskar Blues and disappeared for a time, finally re-emerging in Spokane, Washington with the then-newly rebranded No-Li Brewing. Join me in wishing John a very happy birthday.

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At the Brewer’s Reception before GABF in 2006. From left: Bob Pease (Brewers Association), Vinnie Cilurzo (Russian River Brewing), John and his wife Cindy, Banjo (Real Beer) and Tom McCormick (California Craft Brewers Association).
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John, with Ray Daniels, then with the Brewers Association, who celebrated his own birthday last week.
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John and me during a visit to the brewery several summers ago, when we were in Colorado for my cousin’s wedding.

Historic Beer Birthday: John Hemrich

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Bay-View

Today is the birthday of John Hemrich (June 12, 1823-August 24, 1896). He was born in Baden-Württemberg, Germany, trained as a brewer, and came to America when he was 25, and had breweries in New York, Iowa, Wisconsin, but eventually ended up in Washington state, where he founded the Bay View Brewery, which eventually merged with two other Seattle breweries to become the Seattle Brewing and Malting Co.

He’s also the father of Andrew Henrich, Alvin Hemrich, and Louis Hemrich, all of whom worked with other family members on a variety of brewery projects over the years. It’s a complicated story, but Gary Flynn at Brewery Gems is your best bet for understanding it all, and I recommend starting with his biography of John Hemrich.

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Bay-View-ad

Historic Beer Birthday: Emil G. Sick

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Today is the birthday of Emil George Sick (June 3, 1894-November 10, 1964). Sick was the “son of Canadian brewer Fritz Sick, who built Sick’s Lethbridge Brewery.”

“He was a brewing worker and industrialist in Canada and later the US. He is well known for his involvement as owner of baseball teams and stadiums in Seattle and Vancouver, British Columbia from the 1930s until 1960.

He was chairman of the board of Sick’s Rainier Brewing Company and president of Sicks’ Brewery Enterprises, Inc., both of Seattle, and a director of three other firms, Molson’s Brewery, Ltd., and Sicks’ Breweries, Ltd., both of Canada, and the Peoples National Bank of Washington. He also was a director of the Seattle World’s Fair.”

Here’s a short biography from Find a Grave:

Sportsman. Northwest baseball pioneer. Former owner of the Pacific Coast League’s Seattle Rainiers. He constructed Sick’s Seattle Stadium which opened in June 1938 and served as home to the Seattle Rainiers, Seattle Angels and the 1969 major league Seattle Pilots. He rose to prominence in the brewing industry along with his father Fritz, operating breweries in Vancouver, Edmonton, Regina, Great Falls, Spokane and the Rainier Brewery in Seattle. Active in civic affairs, he served as president of both the Seattle Historical Society and Seattle Chamber of Commerce. He was also instrumental in the founding of the King County Blood Bank and as chairman of the Washington State March of Dimes.

“In 1934 the Sicks made their most important transaction. It would transform Emil Sick into one of Seattle’s most significant citizens and impact the game of baseball in the state for decades. They acquired exclusive rights to sell the Rainier brand in Washington and Alaska from the Rainier Brewing Company of San Francisco.”

And this is his obituary from the Great Falls Tribune on November 11, 1964:

And here’s another obituary, this one from the Leader Post on November 12, 1964:

And here’s one more obit. This one’s from the News Tribune:

Beer In Ads #3834: Beer And Pretzels

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Tuesday’s ad is for “Rainier Beer,” from 1992. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features a female contortionist who’s bent herself into a pretzel-shape while holding a mug of beer and a bottle of Rainier Ice-Lagered Draft Light Beer.

Beer In Ads #3833: Through This Portal …

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Monday’s ad is for “Rainier Beer,” from the 1970s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features another eye-catching image, this one of an overhead close-up of an open can of beer. In the opening it reads: “through this portal…” and continues below with “pours the greatest beer in the west: Rainier.” The ad was created by legendary ad man Len Sirowitz.

Beer In Ads #3832: A Good Pretzel Has A Lot Of Salt. A Good Beer Has Just A Little.

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Sunday’s ad is for “Rainier Beer,” from the 1970s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features an eye-catching giant pretzel that fills the page. Below that is the tagline. “A good pretzel has a lot of salt. A good beer has just a little.” And below that, the text explains that Rainier’s brewers add a pinch of salt to the water.

Beer In Ads #3831: Think Fresh

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Saturday’s ad is for “Rainier Beer,” from 1974. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features a man with a mountaintop for a head and the tagline “Think Fresh.” It’s a weird one, to be sure, and it made me think of Frank Zappa’s song “Billy the Mountain.” But no sign of Ethel.

Beer In Ads #3830: My Favorite Beer

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Friday’s ad is for “Rainier Beer,” from 1977. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is another one featuring actor Mickey Rooney in the foreground. He’s wearing a Royal Canadian Mounted Police uniform and the print ad was also in support of a television commercial, as well.

Below is a better image used in the ad, but is also a bit smaller.

Beer In Ads #3829: Bring ‘Em Back Fresh

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Thursday’s ad is for “Rainier Beer,” from 1975. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features a hunting expedition to catch fresh bottles of Rainiers, but things appear to have gone awry. They seem to be having some trouble capturing the bottle, and yes, that is actor Mickey Rooney in the foreground.