I’m a huge fan of Dave Stevens and especially his story of The Rocketeer, which was a fabulous comic book before it was a 1991 film with Bill Campbell, Jennifer Connelly and Alan Arkin.

What’s not to love about an adventure story with a jet pack at the heart of it? I was captivated by jet packs after I first saw one in the James Bond movie Thunderball. So what does another of my singular obsessions have to do with beer? Glad you asked. I stumbled upon this 1976 ad for Pabst Blue Ribbon earlier today and it features — yeah, you guessed it — a jet pack. Although they call it a “rocketbelt” in the ad, it’s a jet pack all the same. The original video was uploaded to YouTube by the very cool sounding Rocket Belt Society.