Monday’s ad is for Schlitz, from 1961. Showing a beach scene, with a woman in a red bathing suit peeking from underneath an umbrella, full beer mug in hand, with a hot dog and chips(?) on a plate resting on a picnic basket behind her. That sure looks like the makings of a terrific day at the beach.
- Anadolu Efes
- Balans Bräu
- Khoffner Brewery
- Park Gıda (Pera Bira)
- Red Tower Brewery Restaurant
- Sevilen Şarap Sanayi A.Ş.
- Süral Grup
- Taps Istanbul Brewery & Restaurant
- Türk Tuborg
Turkey Brewery Guides
National Regulatory Agency: General Directorate of Protection and Control (Koruma ve Kontrol Genel Müdürlüğü)
Beverage Alcohol Labeling Requirements: Labels must include the following information: Name and brand of product; Name and address of producing company; Name and address of importing company; Production batch number and date; Country of origin; Net weight or volume; Ministry of Agriculture production or import license number and date; Special instructions for use, preparation, or storage; Special warnings, if applicable; and Alcohol content as a percentage (if the product contains more than 1.2 percent alcohol).
Drunk Driving Laws: BAC 0.05%
- Full Name: Republic of Turkey
- Location: Southeastern Europe and Southwestern Asia (that portion of Turkey west of the Bosporus is geographically part of Europe), bordering the Black Sea, between Bulgaria and Georgia, and bordering the Aegean Sea and the Mediterranean Sea, between Greece and Syria
- Government Type: Republican parliamentary democracy
- Language: Turkish (official), Kurdish, other minority languages
- Religion(s): Muslim 99.8% (mostly Sunni), other 0.2% (mostly Christians and Jews)
- Capital: Ankara
- Population: 79,749,461; 17th
- Area: 783,562 sq km, 37th
- Comparative Area: Slightly larger than Texas
- National Food: Döner Kebap
- National Symbols: Gray Wolf; Tulip; star and crescent
- Affiliations: UN, NATO
- Independence: From the Ottoman Empire as successor state, October 29, 1918, celebrated as Republic Day
- Alcohol Legal: Yes
- Minimum Drinking Age: 18 [Note: The government has been steadily restricting alcohol in Turkey, with proposals to create alcohol-free zones, bars on alcohol sold in new packaging, bans on sports advertising, restricting sales, and making it harder to have alcohol at public events. Alcohol is still readily available and the legal age is rarely enforced in bars or convenience stores.]
- BAC: 0.05% [Note: zero for commercial transport and public service drivers.]
- Number of Breweries: 16
- How to Say “Beer”: bira / slang: arpa suyu
- How to Order a Beer: Beer beer-ah, luht-fen
- How to Say “Cheers”: Serefe (“to honor”) / Sagliginiza (“to your health”) / şerefe
- Toasting Etiquette: N/A
Alcohol Consumption By Type:
- Beer: 60%
- Wine: 5%
- Spirits: 35%
Alcohol Consumption Per Capita (in litres):
- Recorded: 1.37
- Unrecorded: 0.50
- Total: 1.87
- Beer: 0.24
WHO Alcohol Data:
- Per Capita Consumption: 1.4 litres
- Alcohol Consumption Trend: Stable
- Excise Taxes: Yes
- Minimum Age: 18
- Sales Restrictions: Places, specific events, petrol stations
- Advertising Restrictions: Yes
- Sponsorship/Promotional Restrictions: Sales promotion
Patterns of Drinking Score: 3
Nielsen, the company that tracks all things trackable, is speculating on their NelsonWire that beer is bouncing back and that this may signal the “beginning of a beer boom.” According to their data, “Beer sales are seeing a surge in growth, up 5 million cases (1.4 percent) in the last 12 weeks through September 1, 2012, in Nielsen-measured retail outlets. The same period last year saw a decline of 1.7 million cases.”
The main reason they cite for this is choice.
With more options on shelves and innovative product offerings, new consumers were attracted to the beer category. Nearly half of the households who were new to malt, or cider-based beverages (beer, flavored malt beverages and cider) in the past six months had bridged over from solely buying wine or spirits last year.
But as they’re focused to a greater extent on the bigger players in the category, they mean choice in a different way than you and I normally understand it. When Nielsen refers to choice, they mean “flavors, formats and packaging,” though in my experience it’s always “packaging options” that seem to get the most attention. But even with the term as common as flavor, it’s used here as more jargon instead of what you’d ordinarily think it means. By “new flavors,” they don’t mean more different styles or kinds of beer on the average beer set shelf. No, they mean line extensions like the two they give as examples: “Bacon Maple and Blue Raspberry Lemonade,” as a part of other already-established brands.
So while this is good news, and we should all welcome a coming “beer boom,” I can’t help but wonder if this “boom” of which they speak — which quite frankly the craft beer side has been seeing for a decade — is not going to favor them as much as the regional breweries and even the smaller craft breweries. That’s what it’s been doing for several years now, and I can’t see any reason to suspect that will change in the coming months or years, no matter how “bright the last quarter of 2012 may be for beer.” Still, a coming “beer boom” sure has a nice ring to it.