Beer In Ads #790: Anheuser-Busch Will Buy This Barley

Friday’s ad is for Anheuser-Busch, from 1913. It’s a beautiful illustration, but the way the boy is pointing down at the field coupled with the authoritarian-sounding “Anheuser-Busch Will Buy This Barley” (say it with a Colonel Klink accent), it almost feels ominous. And does anybody know if A-B only uses Bohemia’s Saazer hops, or ever did exclusively? Stan? But a cool image.


Three Logicians Walk Into A Bar …

While I had a logic class in college, and dabbled in debate, I’ve probably forgotten more than I ever learned. But I still love the notion of breaking down the thought process. My son, who’s 11 and autistic, often has trouble understanding humor. As a result, I increasingly find myself trying to explain the punchline of a joke — why it’s funny — and I’ll break it down for him. What invariably happens, of course, is that in that process, the joke is stripped of its humor and is no longer funny. For some reason, that never deters me. I’ve always had a thing for jokes and thinking about why they’re funny. If I wasn’t so damn shy I would have loved to have tried my hand at stand-up comedy back when I was a younger man. I think that’s why I loved The Aristocrats so much. Ninety minutes breaking down and re-telling one joke. What’s not to love?

So check out the comic strip below. It’s mildly amusing, at least to me. You most likely won’t laugh out loud, but you may smile, at least. But from the point of view of logic, it’s also quite correct, and instructional. It was originally posted by Spiked Math Comics, who admits he doesn’t know the strip’s original creator.


But here’s where it veers headlong into geekdom. It was picked up by a Danish University linguistics student, Emil Kirkegaard, who posted Three Logicians Walk Into a Bar: A Formal Explanation, a breakdown and analysis of the joke, complete with formulas, and explanation of the logic principles behind it.

Here’s one expressing the root problem: E↔(Wa∧Wb∧Wc)

The whole explanation is just as funny as the original strip, to me at least, in its own right and certainly does explain the joke, although if you didn’t think it was funny to begin with, this probably isn’t going to help. But us geeks have to stick together, no matter what geekworld we belong to.