Tuesday’s ad is for Carlsberg, from 1920. Now with three kinds of beer — Pilsner, Lager and Stout — three tuxedoed waiters each carry a tray with one of those types of beer on them. I think they look way too happy.
Today in 1870, US Patent 106686 A was issued, an invention of William Gee, for his “Improvement in Apparatus for Cooling Beer.” There’s no Abstract, although in the description it includes these claims:
My invention consists in a cooler made up of a series of spiral pipes, arranged with their coils one within the another, within a spiral trough, down through which latter the beer or liquid to be cooled is allowed to run, while the cooling water passes, in an opposite direction, up or through the pipes that combine strength with a large area of cooling surface, and, being independent of the bottom of the beer-trough, provide for the more perfect cleaning of the latter.
Monday’s ad is for Carlsberg, from 1990. This is another ad from a series done in July of 1990 that was designed to look older, and one presumes, nostalgic. A woman at the grocery store is adding a bottle of Carlsberg Pilsner to her basket. It was undoubtedly on her list. The text appears to claim “Yes…HOF has the clean fresh Pilsner Taste..!”
In England, the Picture Post was the equivalent of Life magazine here in the U.S. It “was a photojournalistic magazine published in the United Kingdom from 1938 to 1957. It is considered a pioneering example of photojournalism and was an immediate success, selling 1,700,000 copies a week after only two months.”
On August 22, 1953, one of the photographers for the Picture Post — Bert Hardy — visited Dublin, Ireland, and was permitted inside the Guinness brewery at St. James Gate. I’m not sure how many photos he took, but recently Mashable featured twenty-two of them. Here are a few of them below, it’s a great glimpse into the past, and to see all of them, follow the instructions below.
You can see all 22 of them below, or visit Mashable.
Today in 1972, US Patent 3685508 A was issued, an invention of Le Roy W. Heilmann, for his “Tank Construction.” Here’s the Abstract:
A tank bottom having spaced inner and outer members, said inner member being made of relatively thin material having good heat transfer, said spaced inner and outer members forming part of a pressure chamber for heating the contents of said tank, said pressure chamber being subjected to relatively high pressures and temperatures, said inner bottom having strengthening means connected to the outer surface thereof, said strengthening means not being connected to said outer member, said inner member being strong enough to hold the contents of the tank but not strong enough to withstand the cyclical pressures within the pressure chamber over a period of use without said strengthening means.
Sunday’s ad is for Carlsberg, a.k.a. “The Royal Beer,” from who knows when. This one features quite a dandy, dressed to the nines — maybe tens with that ridiculous medal below his bow tie. Although curiously, his servant is wearing almost the same outfit, so maybe he’s just the maître d’ taking a break, and not so royal after all.
Today in 1979, US Patent 4165388 A was issued, an invention of Robert D. Bryce, for his “Torrefied Barley For Brewer’s Mashes.” Here’s the Abstract:
Torrefied, expanded barley for use as a partial replacement for malt in brewer’s mashes is prepared by heating unmalted barley having a protein content of at least about 12% to a temperature sufficient to expand the barley to a degree that a given volume of barley before heating weights about 1.4 to about 1.75 times the weight of the same volume of barley after heating. Before heating, the unmalted barley preferably has a moisture content of about 12% to 20% by weight.
Today in 1860, US Patent 29666 A was issued, an invention of Robert D. Bryce, for his “Attachment of Covers to Glass Vessels,” or “Pitcher Cover.” There’s no Abstract, although in the description it includes these claims:
I have invented a new and useful Improvement in the Mode of Attaching Metallic Covers to Mugs, &o.; and I do hereby declare the following to be a full, clear, and exact description thereof, reference being’ had to the accompanying drawings, forming part of this specication, in which Figure l is a perspective representation of a glass mug, with a metallic cover attached thereto on my improved plan. Fig. 2 is a side view of the metallic cover, detached from the mug showing a vertical section of the hinge piece, and the handle of the mug in the same plane. Fig. 3 is a View of the cover and part of t-he handle of a mug similar to Fig. 2, showing a slight modification of the mode of attachment.
In the several figures, like letters of reference denote similar parts.
There are several articles of domestic use, which it is convenient to furnish with metallic covers, to open readily with a hinge, such as lager-beer mugs, cream-pitchers, molasses-pitchers, and other vessels. These metallic covers are made with a. hinge usually placed near the handle, the hinge piece being in two pieces, united by a pin or pivot, the upper hinge piece being united to, and forming part of the cover, and the lower hinge piece being attached to the vessel and thereby securing the cover to the vessel. It has been found difficult, however, to limit the lower hinge piece of the cover to the vessel, so as to form a neat and workmanlike job, without casting it on to the handle of the mug, pitcher, but this is expensive in itself, and is very apt to break the vessel, if it be made of glassware.
My improvement consists in attaching the upper hinge piece of the cover immediately to the handle, or to a projection on or near the rim of the vessel, so as to dispense with the lower hinge piece of metal.
Today in 1900, US Patent 656418 A was issued, an invention of James O’Connor, for his “Device For Drawing Steam Beer, Etc.” There’s no Abstract, although in the description it includes these claims:
My invention relates to an apparatus which is designed for drawing liquids under pressure; but it is especially useful when connected with casks containing what is known as steam-beer or beer in which carbonic acid gas is contained to produce a high pressure and head within the cask.
It consists of connections between one or more casks and a distributing-chamber and connections between said chamber and a cylinder containing a piston which is reciprocable within the cylinder, so that when beer is admitted into the cylinder the piston will be moved toward the opposite end until the de sired amount of beer has been admitted, which is shown by a suitable recording device. The beer is drawn from the cylinder through a discharge-cock, and the gas in the beer is so diffused and caused to escape from the beer that little or no foam results when it is drawn from the cylinder. A second cylinder in line with the first contains a piston, the piston-rod connecting the pistons in both cylinders, so that they move in unison. A four-way cock is interposed between the cylinders, and water under pressure is brought through this cock and allowed to enter the second cylinder while the beer is entering the first and the cock is turned so as to allow the water to escape from this cylinder and to enter the first cylinder to return the piston therein to its normal position after the boot has been drawn.