Beer In Ads #1650: Take Away The Beer You First Thought Of

Sunday’s ad is for Whitbread Pale Ale, from 1958. A couple who appears to have been doing some shopping have stopped to peer in a window displaying Whitbread Pale Ale in the window. The sign has the curious phrase “Take away the beer you first thought of.” “Take away” I understand, for which we usually say “to go,” but the rest I don’t understand. “The beer [I] first thought of?” When? Just now? When I had my very first thought about beer? I assume it’s a British idiom that makes sense to an Englishmen, but is incomprehensible to us crass Americans.


Beer Birthday: Ben McFarland

Today is UK beer writer Ben McFarland’s birthday. I first met Ben when he was over here working on the CAMRA beer guide to the west coast with Tom Sandham and Glenn Payne. We invited Ben to join us judging Double IPA’s at the Bistro’s Double IPA Festival, which I believe was something of a shock to the system for both Ben and Tom. These days he and Tom are The Thinking Drinkers, performing their “‘The Thinking Drinker’s Guide to Alcohol,’ a unique comedic drinking show that debuted at the 2011 Edinburgh Fringe.'” Join me in wishing Ben a very happy birthday.

Ben judging at the Double IPA Festival at the Bistro in Hayward while he was working on the CAMRA guide to the west coast of the U.S. in 2007.

Taken at the CLASS Awards, by CLASS Magazine.

Taken somewhere in the U.S. of A.

Note: The last two photos were purloined from Facebook.

Beer Birthday: Adrian Tierney-Jones

Today is the birthday of English beer writer Adrian Tierney-Jones. Adrian’s written several beer books, and writes online at Called to the Bar. I first got to him when he was the editor for 1001 Beers You Must Taste Before You Die, to which I contributed around two-dozen entries. I’ve also seen Adrian at events in London and Belgium since then, and he’s a great person to share a pint with. Join me in wishing Adrian a very happy birthday.

Having another pint.

In Leuven for the Brussels Beer Challenge last year: Adrian, with fellow Brits Tim Hampson, Tim Webb and Pete Brown.

Me and Adrian having a beer and a chat in Belgium in 2014.

[Note: first and third photos purloined from Facebook.]

Beer Birthday: Glenn Payne

Today is also the 61st birthday of Glenn Payne, an Englishman wearing many beer hats. I first met Glenn many moons ago when he was the beer buyer for Safeway in the UK. Since then, we’ve judged together many times at both GABF and the World Beer Cup, and I think once at the Great British Beer Festival, too. He’s been involved with Meantime Brewing among too many projects for me to keep track of, and he’s been a great ambassador for British beer but, perhaps more importantly, for American beer in Great Britain. Join me in wishing Glenn a very happy birthday. Cheers, mate.

Glenn Payne and Melissa Cole, from the UK
Glen, with Melissa Cole, at GABF in 2009.

With Chris and Cheryl Black, owners of the Falling Rock, Mark Dorber, formerly the publican of the White Horse in London (and now owner of the Anchor) and Glenn Payne at the Brewers Reception at Wynkoop during GABF Week in 2007.

Glenn Payne & Greg Koch
Glenn with Greg Koch, from Stone Brewing, also at GABF in 2009.

Glenn accepting a World Beer Cup award on behalf of a British brewery who couldn’t be there in 2008.

Beer Birthday: Pete Brown

Today is the 47th birthday of Pete Brown, author of Shakespeare’s Pub and Hops and Glory. Pete was also the winner of the UK Beer Writer of the Year in 2010. I had a chance to meet and spend some time with Pete before and at GBBF in 2009. He’s a kindred spirit, especially when it comes to neo-prohibitionist shenanigans, and writes one of the most engaging beer blogs out there. Join me in wishing Pete a very happy birthday.

Pete Brown and Steve Parkes
Pete with Steve Parkes at a British Beer Writers event before GBBF a few years ago.

Pete Brown and me at GBBF
Pete and me at GBBF in 2009.

Beer In Ads #1597: When Work Is Done

Thursday’s ad is for Great Britain brewers’ “Beer is Best” campaign, from 1935. Part of the British brewers series of ad promoting beer generally, this one focuses on an after work drink as a positive, where a man can “put away the cares of the day; restores his toil-spent energy; revives his flagging spirit.” But what stood out for me was at the bottom of the ad there’s a simple list of beer’s four ingredients, which they list as “Malt · Hops · Sugar · Yeast.” What was that third one again?


Beer Birthday: Martyn Cornell

Today is the birthday of Martyn Cornell. Martyn is an English beer writer who writes online at the Zythophile. Martyn is hands down my favorite brewing historian, and among my very favorite beer writers. His scholarship, research and skill is second to none. I had the pleasure of meeting him and sharing a few pints during a trip to Burton-on-Trent a few years ago, where we met up in London before taking the train north to Marston’s. Join me in wishing Martyn a very happy birthday.

Me and Martyn, sharing a pint at London’s Perseverance in 2008.

Martyn with Firestone Walker’s Matt Brynildsohn, at St. Pancras Station, also in 2008.

SABMiller Acquires Meantime Brewing

meantime sabmiller
Global beer company SAB Miller has announced the acquisition of London’s Meantime Brewing in effort to enter the UK craft market.


From the press release:

Meantime is a pioneer in British modern craft beer, giving SABMiller an entry point into the fastest-growing segment of the UK beer market and complementing its imported super-premium lagers such as Peroni Nastro Azzurro and Pilsner Urquell.

SABMiller plans to grow sales of Meantime’s beers nationally and explore export opportunities in its European markets under the continued leadership of Nick Miller, Meantime CEO.

Meantime was established by Brew Master, Alastair Hook, in 1999 with a brewery in Greenwich, London. The business has since created a successful range of British and international beer styles.

Sue Clark, Managing Director, SABMiller Europe, said: “Meantime has been at the forefront of the modern craft beer movement in the UK and brews an outstanding range of beers across a variety of styles. At SABMiller we love local variety, and carefully nurture our 200 local and heritage beers. Meantime, born in a city with a rich beer heritage, will be a special new addition to the SABMiller family.

“Nick Miller, Alastair Hook and their team have built a strong sense of pride and identity within Meantime, which has an excellent reputation for brewing consistently high quality beers and for industry-leading innovation. This expertise will boost our strategy to develop beers that appeal to more people, including women, and which can be attractive alternatives to wine and spirits.”

Nick Miller, CEO, Meantime, said: “I can say from personal experience, that SABMiller is a great company to be joining forces with. They see the opportunity, and believe in the longevity, of modern craft beer in the UK.

“SABMiller shares our passion for putting great beer first, and making, selling and marketing it responsibly to beer aficionados worldwide. The team at SABMiller have stressed how important our culture is to our success to date, and have a strong track record in retaining the special identities and heritage of the local businesses they’ve bought in the past.

“We are all excited about the opportunity to continue growing Meantime. We are also thrilled and flattered that SABMiller has given us a remit to innovate. This is a massive compliment and acknowledges our position as pioneers in modern craft beer.”

Volumes of beer sales at Meantime grew by 58% in 2014, outpacing the UK beer market’s 1% growth during the same period and making it one of the top-performing modern craft breweries in the UK.

Among Meantime’s award-winning lagers and ales are its leading brand London Pale Ale, London Lager, Yakima Red, Pilsner, India Pale Ale and London Porter. London Pale Ale and London Lager together account for around 70% of total volumes. Following the transaction, Meantime will open a pilot brewery which will become a centre for SABMiller’s European innovation and new product development.

The acquisition includes Meantime’s retail sites, including the Tasting Rooms and the brewery shop in Greenwich, the Greenwich Union pub, pop-up Beerbox pub, and the Brewery Fresh tank beer concept, which is now in 26 pubs across London, complementing SABMiller’s Pilsner Urquell unpasteurised tank beer in a further four London pubs.

The deal is expected to close in June of this year, and the financial terms of the deal were not disclosed. The BBC and the Guardian also have stories on the deal.

Meantime brewmaster Alastair Hook, with Greg Koch from Stone Brewing, at a British Guild of Beer Writers event during the Great British Beer Festival in 2009.

Beer In Ads #1545: The Only Beer Brewed Specially For The Can

Monday’s ad is for Long Life, from 1963. The canned beer Long Life Beer was made by Ind Coope beginning in the 1950s, making it one of the early beers in cans in the UK. They launched a series of ads claiming that the recipe was formulated specifically for the can, and as a result “it never varies!” But it certainly looks good for out-of-focus fishing.