Beer In Ads #1534: Row, Row, Row Your Beer


Thursday’s ad is for beer generally, from the 1950s. It was created for the Brewers Society, presumably a brewing industry trade organization in Great Britain. It appears that the Brewers Society became the British Beer & Pub Association in the 1990s. A quick search reveals that they did a series of ads in the 1950s using a tagline referring to beer as “The Best Long Drink in the World.” This one features a boat, but instead of the coxswain shouting “stroke,” they’re all shouting “good wholesome beer” instead.

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Despite this ad being the size I found it, the resolution is terrible, but the smaller one below is slightly sharper, despite being much smaller.

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Beer In Ads #1533: Rare As The Bottle It Comes In


Wednesday’s ad is for Carlsberg, from 1968. Although Carlsberg was founded in 1847, apparently they first started exporting in 1868, so 100 years later, in 1968, they created a special beer for the UK market. It was “specially brewed for the British taste,” whatever that might have been. NOt sure how rare that would have been, but I guess give them points for trying something newish.

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Beer Birthday: Steve Parkes

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Today is the 55th birthday of Steve Parkes. Steve owns and runs the American Brewers Guild, which trains brewers. I’ve known Steve for a number of years now and he’s one of my favorite Brits in the industry. I had the pleasure of writing a profile of him for Beer Advocate magazine a few years ago, from which I learned the following. Steve studied brewing sciences at Heriot-Wyatt University in Edinburgh and worked at several small UK breweries before moving to Maryland to open British Brewing (later known as Oxford Brewing). He then moved to California and created Red Nectar for Humboldt Brewing, which is also where he caught the teaching bug. Eventually buying the ABG school in 1999, three years ago finally making the leap to running the school full-time. In 2009, Steve was awarded the Russell Schehrer Award for Innovation in Brewing by the Brewers Association at CBC in Boston. Steve said at the time. “It’s gratifying when someone notices what you’re been doing every day. It just feels tremendous, like standing on the shoulder of giants. The willingness to share is the best part of this industry. I love being part of a working community that thinks like that. It makes you a better person.” Join me in wishing Steve a very happy birthday.

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Pete Brown and Steve at the GBBF in 2009.

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Steve at Cantillon in Brussels.

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Enjoying a Rodenbach.

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Words fail me. Happy birthday Steve. [Note: Last three Photos Purloined from Facebook.]

Beer Birthday: Michael Jackson

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Today would have been Michael Jackson’s 73rd birthday. I first met Michael in the early 1990s, shortly after my first beer book was published. He is all but single-handedly responsible for the culture of better beer that exists today. He began writing about good beer in the 1960s and 70s and his writing has influenced (and continues to influence) generations of homebrewers and commercial brewers, many of whom were inspired to start their own breweries by his words. There are few others, if any, that have been so doggedly persistent and passionate about spreading the word about great beer. I know some of my earliest knowledge and appreciation of beer, and especially its history and heritage, came from Michael’s writings. Michael passed away in August 2007, eight years ago. I still miss him, and I suspect I’m not the only one. A couple of years ago, J.R. Richards’ new documentary film about Michael Jackson, Beer Hunter: The Movie, debuted, which I helped a tiny bit with as a pioneer sponsor.

I did an article four years ago for Beer Connoisseur, for their Innovator’s Series, entitled Michael Jackson: The King of Beer Writers, A personal look back at the man who made hunting for beer a career. I reached out to a number of people who also knew Michael for their remembrances as well as my own, and as a result I’m pretty pleased with the results (although the original draft was almost twice as long).

I’ll again be playing some jazz and having a pint of something yummy in his honor, which has become my tradition for March 27, which I’ve also started declaring to be “Beer Writer’s Day.” Join me in drinking a toast to Michael Jackson, the most influential modern beer writer who’s ever lived.

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At the Great Divide Brewing’s media party in Denver over fifteen years ago.

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On stage accepting the first beer writing awards from the Brewers Association with Jim Cline, GM of Rogue, Stan Hieronymus, who writes Real Beer’s Beer Therapy among much else, and Ray Daniels, formerly of the Brewers Association.

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At GABF in 2006, still wearing the same glasses. But my, oh my, have I changed. Sheesh.

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With Carolyn Smagalski receiving an award at Pilsner Urquell.

Beer Birthday: Jeff Bell

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Today is the 36th birthday of Jeff Bell, whose alter ego was, until a few years ago, Stonch, one of England’s best bloggers. He had retired from blogging to concentrate on his new job as landlord of a London pub, The Gunmakers, in Clerkenwell, a village in the heart of London. I stopped by to meet Jeff on my way back from a trip to Burton-on-Trent a few years ago. And four years back, I saw Jeff several times during GBBF week. But last fall, the blogging started up again, a year or so ago he moved on from that pub, and instead is now the landlord of the Finborough Arms in Earl’s Court, next to the Finborough Theatre. I hope I’ll get a chance to visit his new place on my next trip to London. Join me in wishing Jeff a very happy birthday.

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Jeff Bell, a.k.a. Stonch, at The Gunmakers Pub in central London.

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With a Gunmaker’s bartender at the British Beer Writers Guild event before the start of the Great British Beer Festival in 2009.

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In front of Gunmaker’s in the summer of 2009.

Beer In Ads #1405: Hay, Good Wholesome Beer


Monday’s ad is for the Brewers’ Society, from 1956. Similar to the ads in America by the United States Brewers Foundation that ran around the same time, the British ads used taglines like “Good Wholesome BEER” and “The best long drink in the world!” After working in the fields all day, making giant hay bales, who wouldn’t be dreaming of a pint of beery goodness? But I love the way they put it. “Beer refreshes you all right — but it does much more than that. It’s an invigorating drink. Beer bucks you up as well as cools you down.”

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Beer Birthday: Mark Dredge

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Today is the 30th birthday of Mark Dredge, who writes the beer blog Pencil and Spoon from his home in Kent, England. I’ve had the pleasure of drinking with Mark on his last three trips across the pond. The first time, at the opening gala for SF Beer Week, four years ago at the Beer Bloggers Conference in Boulder, Colorado, and more recently judging at GABF. By day, he works in digital marketing and social media, most recently for Pilsner Urquell, and by night, he’s “a beer writer and blogger.” In December 2009, he won the British Guild of Beer Writers New Media Writer of the Year for Pencil and Spoon. If you don’t read his stuff, you should. Join me in wishing Mark a very happy birthday.

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Mark, at left, having lunch at Mountain Sun in Boulder, Colorado during the Beer Bloggers Conference a few years ago.

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Raising a toast.

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Mark and his fiancee, Lauren.

Note: The last two photos were purloined from Facebook.

Beer Birthday: Melissa Cole

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Today is the 39th birthday of Melissa Cole, UK beer writer extraordinaire. I’d met Melissa first online and then in person at the Rake in London a few years ago. She’s also been coming over to our side of the pond to judge at both GABF and the World Beer Cup. She’s a great advocate for beer generally, but especially for women, and is great fun to hang out and drink with. She also writes online at Taking the Beard Out of Beer! which is subtitled “A Girl’s Guide To Beer.” Her first book, Let Me Tell You About Beer, was published not too long ago. Join me in wishing Melissa a very happy birthday.

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At the Great British Beer Festival three years ago, with Roger Protz.

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Melissa with Greg Koch, from Stone Brewing, at GABF in 2009.

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The Lost Abbey’s Tomme Arthur with a blushing Melissa at the World Beer Cup dinner in Chicago a few years ago.

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A couple of years ago at the Rake in London, Melissa and Matt Brynildson, from Firestone Walker.

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With friends at University sometime between 1993-97 (photo purloined from Facebook).

Beer Birthday: Ron Pattinson

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Today is the 58th birthday of Ron Pattinson, a brewing historian who writes online at Shut Up About Barclay Perkins. Ron lives in Amsterdam but is obsessed with the British brewery Barclay Perkins, which is what the title of his blog refers to. I have not yet had the pleasure of meeting Ron in person, though we’ve corresponded several times. Lew Bryson had a chance to go drinking with Ron a few years ago. Join me in wishing Ron a very happy birthday.

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Ron while drinking with Lew Bryson.

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At Pretty Things 1901: Jim Barnes, Dann Paquette (Pretty Things), Jay Sullivan (Cambridge Brewing) and Ron Pattinson.

At GBBF

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I love the Great British Beer Festival, and it’s a crying shame I don’t get over the pond often enough to attend it. Happily, Mark Dredge, who in addition to Pencil & Spoon, has been doing some work for Pilsner Urquell, had a camera crew follow him around the hall at the Great British Beer Festival. He’s created a short video giving a flavor of what it’s like to be there. So if, like me, you missed it this year, here’s at least a glimpse at what being there be like. Enjoy.

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