Beer And Good Health, Circa 1907

Here’s another interesting historical artifact on beer and good health. This is from the Tennessee State Fair Official Souvenir Program and Guide, from 1907, advertising a talk by a German professor, Dr. P. Bauer, “demonstrating the effect of beer on the health.” It looks like his appearance was sponsored by the William Gerst Brewing Co. of Nashville, Tennessee. One insight he could be expected to give: “Solid foods often remain in the stomach a long time and retard digestion. Liquid foods, like GERST Beer, are an aid to digestion.” Oh, and there’s this subtitle. “People Who Drink Plenty of Beer Are Always Strong and Healthy.” The ad then ends with this branded tagline: “There is Good Health in every bottle of Gerst Beer.”