Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #2784: Beer Field

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Friday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from 1970, features another full mug of beer with the weird foam. The background is a field of barley, and in the text they claim that they grow their own barley.

Genesee-1970-beer-field

Beer In Ads #2783: Every Sip … Like A Trip To Snow Country

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Thursday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from 1970, features a full mug of beer with a background of a winter stream. I don’t understand the fascination with the giant slop of foam that spills over and down the side of the glass that is so common in all of these, and many other, ads at this period of time. They look somewhat unnatural.

genesee-1970

Beer In Ads #2782: Come Along With Me …

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Wednesday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from the 1950s, features a ginormous can of Genesee Beer on a raft in a lake, next to a woman fishing. Below is the simple tagline “have a Genesee!”

Genesee-1950s-fishing

Beer In Ads #2781: Cross-Country Hops

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Tuesday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from 1970, features a can of Genesee Beer next to a full weirdly squat stemmed glass of beer. The background is a hop field near harvest time with the tagline “We do everything to bring you beer.”

Genesee-1970-cross-country-hops

Beer In Ads #2779: For Real Enjoyment Break Open This Page

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Sunday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1957, features a background that is designed to look like just another page in the newspaper, but with a case of Schaefer beer, and a pair of hands trying to open the case and get to the cans of beer. I guess the idea was that you’d turn the page and it would look so real you’d try to grab a beer off the page.

Schaefer-1957-newsprint

Beer In Ads #2776: You Can’t Beat It!

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Thursday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1946, features a Sousaphone player wearing a band uniform and drinking a beer. “You Can’t Beat It!” he seems to be saying, but I’m not sure if he’s talking about playing in a band or drinking a beer while playing in a band. This takes me back to my high school days when over the summers, I played in a semi-pro marching band where we were paid to march in fireman’s parades, and afterwards there was usually kegs of beer for us.

Schaefer-1946-sousaphone

Beer In Ads #2775: Glass After Glass After Glass

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Wednesday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1950, features Schaefer’s then-new beer Pale Dry, “So light … so dry glass after glass after glass.” Behind the glass of beer are several roadmaps (so kids, before there was Google Maps or GPS people used roadmaps to drive from one place to another) for vacation destinations like New Jersey, New York State, or New England. I guess the idea is that Pale Dry is so pale you can read a map through it?

Schaefer-1950-maps