Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #2794: Gurgle Gurgle Gurgle Gurgle …

October 15, 2018 By Jay Brooks


Monday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from 1965, features the word “gurgle” repeated nineteen times, below which a quart bottle Genesee Beer is being poured into a glass.

Genesee-1965-gurgle

Filed Under: Art & Beer, Beers Tagged With: Advertising, Genesee, History

Beer In Ads #2793: Cream Of The Crop

October 14, 2018 By Jay Brooks


Sunday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from the 1980s, features the title “Cream of the Crop,” and shows a couple that looks like they may be farmers, or at least gardeners, looking over their field of Genesee Cream Ale cans. I guess they planted their empties and got new, full cans to grow. That’s how brewing works, right?

Genesee-1980s-cream-of-the-crop

Filed Under: Art & Beer, Beers Tagged With: Advertising, Genesee, History

Beer In Ads #2792: The More Exciting Beer

October 13, 2018 By Jay Brooks


Saturday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from the 1970s, features a barefoot woman in a gold dress unconvincingly pretending to play the guitar. It’s definitely from the Seventies, it just has that wacky 70s look, especially with the flowers and the blue border. Apparently, even the beer cans at the time read “a little more exciting ….”

Genesee-1970s-more-exciting

Filed Under: Art & Beer, Beers Tagged With: Advertising, Genesee, History

Beer In Ads #2791: Another Genesee Moment

October 12, 2018 By Jay Brooks


Friday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from 1965, features a couple raking leaves. Or perhaps they’re done. They are smiling and are holding beer cans in their hands.

Genesee-1965-rake

Filed Under: Art & Beer, Beers Tagged With: Advertising, Genesee, History

Beer In Ads #2790: The Genesee Moment

October 11, 2018 By Jay Brooks


Thursday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from 1966, features a couple skiing, and who both look cold. He’s looking off in the distance, but she’s eyeing the two cans of Genesee she’s holding in her hands. I think it’s possible he’s not getting any beer.

Genesee-1966-skis

Filed Under: Art & Beer, Beers Tagged With: Advertising, Genesee, History

Beer In Ads #2789: Three Ice Cold Ones Coming Up!

October 10, 2018 By Jay Brooks


Wednesday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from 1964, features a couple sitting on a ski lift on its way to the top of the slope. Between them is a case of Genesee beer. I’m not sure what the plan is, split an entire case between them and then ski down? What could go wrong?

Genesee-1964-skis

Filed Under: Art & Beer, Beers Tagged With: Advertising, Genesee, History

Beer In Ads #2788: Spot The Geneseecret

October 9, 2018 By Jay Brooks


Tuesday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from 1960, features a couple sitting in the grass with their four black dogs, one of which is holding a six-pack of Genesee beer in its mouth. The two of them are both looking to their right, though the woman is using binoculars. I hope they’re not searching for the beer, because it’s right under their noses. Also, in the text they’re singing the praises of the pure water they get from Hemlock Lake. I’m sure it’s fine water, but the name still reminded me of the poison that Socrates was forced to commit suicide by drinking, which doesn’t seem like the best association to draw.

Genesee-1960-dogs

Filed Under: Art & Beer, Beers Tagged With: Advertising, Genesee, History

Beer In Ads #2787: Reward Yourself With Genesee

October 8, 2018 By Jay Brooks


Monday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from 1961, features a couple sitting in the grass in front of an antique car. He has a case of Genesee beer on his lap, and is pulling one out to open it, wearing a big grin. He wife or girlfriend is also smiling at him, while clutching a trophy close to her, which perhaps was their prize for best car at the antique car show.

genesee-antique-car-61

Filed Under: Art & Beer, Beers Tagged With: Advertising, Genesee, History

Beer In Ads #2786: The Geneseecret Is Clear

October 7, 2018 By Jay Brooks


Sunday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from the 1960s or 70s, features a couple casually fishing while loving staring into each other’s eyes. Between them is a cooler of Genesee beer, which may already be empty given how much they’re ignoring the fish.

Genesee-Beer

Filed Under: Art & Beer, Beers Tagged With: Advertising, Genesee, History

Beer In Ads #2785: Head Waters

October 6, 2018 By Jay Brooks


Saturday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from 1969, features another full glass of beer with the weird foam. The background is a mountain stream, and given that the tagline is “Head Waters,” I guess they’re saying that’s where the weird foam comes from.

Genesee-1969-head-waters

Filed Under: Art & Beer, Beers Tagged With: Advertising, Genesee, History

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