Monday’s ad is for Budweiser, from 1963. In this ad, part of series entitled “This calls for …,” in this case a “After Bowling.” Bowling used to be an incredibly popular sport, and there’s an interesting book about how it, and indeed many of the things people used to get together to participate in, have fallen by the wayside, called “Bowling Alone.” But in the 1960s it was still rolling along, and apparently after playing, “the winners rub it in, the losers alibi.” Sheesh, that doesn’t seem like friendly competition. But at least they had beer. What’s bowling without beer?

Sunday’s ad is for Budweiser, from 1963. In this ad, part of series entitled “This calls for …,” in this case a “Big Appetite.” The woman is finishing dinner and opening the lid to whatever dish she’s been cooking, with an expectant look on her face, as her man leans in for a closer smell. I do like that he’s holding his beer close to the dish, so he can theoretically smell both at the same time. Then there’s the tagline. “Loosen your tie and enjoy your Budweiser.” You could pitch in and help, but nah, this is 1963. The little woman will take care of it.

Saturday’s ad is for Budweiser, from 1962. In this ad, part of series entitled “This calls for …,” in this case “after the show.” After some kind of show — highbrow one presumes given how they’re dressed — two couples go to a “friendly tavern” to talk, have a bite to eat and drink some beer. I can’t work out if the man on the right (with the beaver on his head – look closely, you’ll see it) has actually said something witty, or if they’ve all had enough to drink that they’re just humoring him.

Friday’s ad is for Budweiser, from 1963. In this ad, part of series entitled “This calls for …,” in this case “cheese and crackers.” I love the expression on the man’s face, intently watching who knows what on television. Is it me, or is that head on his beer a tad too generous.

Thursday’s ad is for Budweiser, from 1937. In this ad, showing eight medals from beer competitions between 1876 and 1908, years before the ad ran. But then, there weren’t too many beer competitions in the U.S. at least between 1919 and 1933, four years before this ad ran, and they were trying to rebuild. But it would be great to have a time machine so that, after killing Hitler of course, you go back and taste Bud, Miller High Life, Schlitz, etc. in those early years. Not an old, found bottle, but a fresh sample from that time.