Thursday’s ad is entitled Quiet Evening at Home, and the illustration was done in 1956 by Douglass Crockwell. It’s #117 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a couple is enjoying a Quiet Evening at Home. He’s reading a book, she’s working some needlework, while their kitten plays with a ball of yarn on the sofa next to her. Full pilsner glasses of beer sit on the end table between them. Seems like a pretty good way to spend an evening.

Tuesday’s ad is entitled Weekend In The Ski Country, and the illustration was done in 1955 by Haddon Sundblom. It’s #115 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. This is another duplicate, and it was used the previous year as #90 with only a slightly different title, Weekend in Ski Country, everything else is exactly the same. The only difference is that extra “the.” As I wrote about it the last time, a new couple is arriving at the cabin at the ski resort for the weekend. They must be younger, because in my experience older women do not rush up and hug one another, grinning like cheshire cats, and touching cheeks. The rest of the party is already settled in, drinking beer and eating popcorn by the fire. Out the window, the sun is going down, and skis and poles lean against the cabin, ready for tomorrow’s adventures.

Sunday’s ad is entitled Working on the Community Drive, and the illustration was done in 1955 by Douglass Crockwell. It’s #113 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of well-dressed men and women are in someone’s large, nicely appointed home, apparently Working on the Community Drive. There are envelopes, an address book, a list, index cards and someone using a pen. It looks old school and very low-tech, but then again in 1955 a computer like the IBM 702 (which was first built that year) took up a very large room and had to be leased from Big Blue, so it may have been out of the reach of the neighborhood community drive. Maybe that’s why they’re serving beer.

Friday’s ad is entitled Supper on the Sand, and the illustration was done in 1955 by Douglass Crockwell. It’s #111 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group is cooking hot dogs on the beach — a weenie roast — along with a cooler full of beer cans. One man has just shown up with a ukelele, so you know shit’s about to get real.

Thursday’s ad is entitled Friends From Across the Lake, and the illustration was done in 1955 by Haddon Sundblom. It’s #110 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of people are in the back of their lakeside cabin at night — but the women still in cocktail dresses — spinning vinyl, listening to music on their portable record player. One of the is waving to a woman down at the dock, apparently Friends From Across the Lake.”

Tuesday’s ad is entitled Showing Off the New Power Mower, and the illustration was done in 1955 by Fred Siebel. It’s #108 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, suburban manly men stand in the yard, oohing and awing over a new power mower, that to 2016 eyes looks positively old-fashioned. Despite two out of three of them doing actual yard work, they all have beers in their hands, and one of the woman back at the house looks to be delivering a tray of more beer, which certainly seems like a good idea if he’s going to mow the lawn.

Monday’s ad is entitled Love at First Sight, and the illustration was done in 1955 by Haddon Sundblom. It’s #107 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, someone brought a basket full of puppies to a backyard party. I suspect the owner is now plying them with beer in the hopes that the guests will drink enough that they’ll take one of the puppies home with them.