Tuesday’s ad is entitled The Prize Catch, and the illustration was done in 1950 by Douglass Crockwell. It’s #45 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a man is showing off his prize catch to the gaping mouth reaction of his companions. Notice that he has smaller fish in his other hand, but he’s not talking about those. Also, this is the first of these ads to feature canned beer, as opposed to bottles.

Monday’s ad is entitled Cooling Off in the Country, and the illustration was done in 1950 by Douglass Crockwell. It’s #44 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, three couples are in an incredibly beautiful spot, with the cabin or summer cabin right next to a rushing river. Doesn’t that look like fun. I sure wish I had a place like that, or could afford it, when I was their age.

Sunday’s ad is entitled Showing Off the Engagement Ring, and the illustration was done in 1950 by John Gannam. It’s #43 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of people are celebrating an engagement. The bride-to-be sits, as if on her throne, and is receiving peasants to view the ring, while the men stand father back, drinking their beer. Dad appears to be pouring himself a second one, though I can’t tell if that’s because he’s so happy he’s losing a dependent or because he got a good deal for her. Either way, it looks nothing like my own engagement.

Saturday’s ad is entitled Getting The Boat Ready, and the illustration was done in 1950 by Douglass Crockwell. It’s #42 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, it seems like more of a canoe than a “boat” that he’s getting ready. But I love how everybody’s sitting around drinking beer and watching that one guy do all the work. I guess it’s his boat.

Friday’s ad is entitled Rehearsing the Community Play, and the illustration was done in 1950 by Douglass Crockwell. It’s #41 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a large group is doing a read-through of a community play that, presumably, will eventually be performed on a stage somewhere. But to make it through these early stages of the play’s development, many beers are necessary.

Wednesday’s ad is entitled Impromptu Concert, and the illustration was done in 1950 by John Gannam. It’s #39 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, after many beers, a group of young people decided they could make their own music. The guy in the bow tie grabbed a guitar, because nothing screams rock and roll like a bow tie. And of course, to rock out you definitely need an accordion. This one’s going to be epic. But at least they’re reading music and playing their own instruments. I hate to say it, but that’s becoming a lost art. Lastly, check out the inset picture below the art, where it reads “Springtime is Bock Beer Time … Try It!” That mug is pretty awesome.

Tuesday’s ad is entitled My New Hobby, and the illustration was done in 1950 by Douglass Crockwell. It’s #38 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, Dad shows off his new hobby, and beer is most definitely in order. Otherwise, someone might quip that he better not have quit his day job, because I don’t know if his family will tell him, but he needs some more practice. The woman in green is looking so intently at the still life on the easel that I wonder if she’s thinking. “What is that supposed to be?”