Sunday’s ad is for Feigenspan P.O.N. Ale, from sometime before 1943, which was when the Christian Feigenspan Brewing Co. was bought by Ballantine. P.O.N. stands for “Pride of Newark,” which is the in New Jersey city where the brewery was founded in 1875. I especially like the ad copy toward the bottom. “Don’t say a word … say P.O.N.”
Saturday’s ad is for San Miguel, from 1958. A smiling woman reaches out for a glass of Pale Pilsen, the most popular beer in the Philippines.
Friday’s ad is for Schlitz, from 1952. In this case the interruption that’s so pleasant is the little woman bringing her man, who’s busy working on the taxes, a beer. He certainly looks pleased. In my household it’s my wife doing the taxes, while I cheer her on from the sidelines, while both of us drink beer.
Thursday’s ad is for Budweiser, from either the 1950s or early sixties. Showing two couples sailing, well one of them is, while everybody’s drinking bottles of Budweiser. I always thought bottles weren’t allowed on boats; shouldn’t they be drinking from cans? But I love this copy. “An off-shore breeze, cool spray on your face, the swirl of water slushing in her wake. On sailing days like this, you’ll find Budweiser an ever welcome addition to your crew. Lift its foaming, bubbling goodness to your lips and each sip will tell you ….”
Wednesday’s New Year’s ad is for Guinness, from 1935. A glass of Guinness every day, that’s all they ask. I suppose there’s worse ways to spend a year.
Prosit Neujahr, or Happy New Year, from an old German postcard circa 1916. Wishing you and yours a very good 2014.
Tuesday’s ad is for Mathäser-Bräu, from 1928, a Berlin brewery and the operator of the city’s largest beer hall in their heyday. They were bought by Löwenbräu in 1907. It looks like it must have one decadent New Year’s Eve party.
Monday’s ad is another one for Ballantine Ale, from 1947. This one also uses their standard layout from that time period, and features an awesome snowman holding a beer. I have an original of this ad framed in my office; it’s a favorite.
Sunday’s ad is for Ballantine Ale, from 1949. One of their standard layouts from this time period, this one shows a winter time sleigh being loaded into it. I bet their not going to grandmother’s house.
Saturday’s ad is also for Budweiser, from 1956. Showing a couple through a frosted window, it’s as though someone had used a towel to clear the middle so we could see the scene. As the man pours a beer for his lady, she’s looking so intently at the glass it’s as if her life somehow depended on a perfect pour.
