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Jay R. Brooks on Beer

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Beer In Ads #959: No Tiger Beer Left Onboard Overnight

August 21, 2013 By Jay Brooks


Wednesday’s ad is another one for Tiger Beer, from a nautical series of beautiful illustrations. This ship has “No Tiger Beer Left Onboard Overnight” painted on its side. I wonder where they store it each evening? Or maybe the crew drinks it all every night?

tiger-beer-overnight

Filed Under: Art & Beer, Beers Tagged With: Advertising, Asia, History

Beer In Ads #958: Warning: Anti-Climb Paint

August 20, 2013 By Jay Brooks


Tuesday’s ad is for Tiger Beer, probably no more then a decade old, but it’s a beautiful illustration. I confess I had no idea what “anti-climb paint” was, but therein lies the jokes.

tiger-anticlimb

Filed Under: Art & Beer, Beers Tagged With: Advertising, Asia, History

Beer In Ads #957: Six Appeal

August 19, 2013 By Jay Brooks


Monday’s ad is for Colt 45, from probably the late 1960s or 1970s. Most of the malt liquors seemed to advertise its sex appeal — god knows why? — so the play on words with “six appeal” is at least a little clever. And how about that hard plastic six-pack holder. I can’t say I remember those, but they must have been used before the softer ones that are ubiquitous today.

colt-45-cans

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #956: The Lady Chooses

August 16, 2013 By Jay Brooks


Friday’s ad is for Miller High Life, from 1952. Showing a woman dressed for golf, with almost no waist, including a hat with tees built in. At the top of the ad is a still life of an assortment of “womanly” items, with a beer bottle and full glass dead center.

miller-golf-52

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing, Women

Beer In Ads #955: Germania Weissbier

August 15, 2013 By Jay Brooks


Thursday’s ad is for, as far as I can tell, German Weissbier, showing a great illustration of an exhausted, hot — and presumably thirsty — man walking with his wiener dog toward, or into, Germany. WHo knows how long he’s been walking, but certainly long enough that he even took off his jacket.

germania-weissbier

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Beer In Ads #954: Brewed With Corn Means Quality Beer

August 14, 2013 By Jay Brooks


Wednesday’s ad is for the American Corn Millers’ Federation, from 1933, just as Prohibition ended. The ad is singing the praises of brewing with “dry milled corn grits,” which they explain is “the public preference.” And then there’s this great tagline: “Brewed with Corn Means Quality Beer.”

brewed-with-corn-means-quality-beer

Filed Under: Art & Beer, Beers Tagged With: adjuncts, Advertising, Big Brewers, History

Beer In Ads #953: La Meuse

August 13, 2013 By Jay Brooks


Tuesday’s ad is for La Meuse, this one I’m guessing is from the late 19th century. There are several other, more artistic, ads from the same period advertising bieres de “La Meuse.” This one shows two snooty gentlemen, with one beer between them. It doesn’t make me want to join them; how about you?

bierre-la-meuse

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #952: They All Come Back To Pabst

August 12, 2013 By Jay Brooks


Monday’s ad is for Pabst Blue Ribbon, this one from 1913. It’s a fairly simple ad, with two men (possibly famous? – the one on the left looks a little familiar) clinking some pretty small glasses of beer. They look a lot like modern 4 oz. sample glasses. One thing I am curious about; what was it they were doing that they had to “come back to Pabst?”

pabst-1913

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #951: Tommy Henrich, Athlete-of-the-Year

August 9, 2013 By Jay Brooks


Friday’s ad is again for Pabst Blue Ribbon, also from 1950. This one features New York Yankee Tommy Henrich, who apparently was named Athlete-of-the-Year that year. He’s showing off his World Series home run ball, from what series I have no idea. Given the look on his face, it’s probably a good thing he’s sharing a PBR so his guest can endure his tall tales.

pabst-1950-tommy-heinrich

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #950: Hit The Ball

August 8, 2013 By Jay Brooks


Thursday’s ad is again for Pabst Blue Ribbon, this one from 1950. Showing an old-fashioned tennis player — is that Pancho Gonzalez again? — using a racket with just one string, the analogy they’re using is that playing that way is the equivalent of not blending your beer. Blending is great, but it’s not the only way to brew a beer, and it may not even be the best way to make a pilsner. But how about that outfit?

pabst-1950-tennis

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

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