Friday’s ad is again from perhaps the 1950s, a third one for the Indiana brewery Drewerys. It uses the slogan “more flavor, less filling, more fun!” THis one has a third different model making faces to express each idea. Hilarious, that’s Big D. Yet again.
Thursday’s ad is from perhaps the 1950s, another one for the Indiana brewery Drewerys. It also uses the slogan “more flavor, less filling, more fun!” THis one has a different model making faces to express each idea. Hilarious, that’s Big D. Again.
Wednesday’s ad is again possibly from the 1950s, and is another ad for the Indiana brewery Drewerys. This one features a Canadian Mountie and the following confusing tagline. “Canada’s Pride Brand Since 1877 … A Product of U.S.A.”
Tuesday’s ad is from perhaps the 1950s, for the Indiana brewery Drewerys. I’m assuming this is before Miller introduced their Lite beer and the slogan “tastes great, less filling.” Drewerys is using the somewhat similar “more flavor, less filling, more fun!” How about the faces the model is making to express each idea. Hilarious, that’s Big D.
Monday’s ad is from 1890, and is for a German, or at least German-speaking, country. The text, “Heute Bock,” translates as “today bock.” I’ve no idea if the ad, undoubtedly a poster of some kind, is for any particular brewery. It looks hand-colored. My guess is it was from a book of some sort. At the top is §11, which here in the states that symbol § is generally used in legal writing for “section” but in Europe it means paragraph in the same way we use the pilcrow sign ¶. So this was likely the cover or title page for Paragraph 11 of something. Anybody got a better explanation, or know what it’s from?
Friday’s ad is another pro-beer ad by the United Brewers Industrial Foundation, this one from 1944, when we were fully engage in World War II. The UBIF did a series during the war that reminded people back home what the soldiers fighting on their behalf were missing, and also reminded people what they were fighting for, which in this case was the ability to have a backyard barbecue with steak and beer. I love the text, especially toward the end:
Wholesome and satisfying. how good it is … as a beverage of moderation after a hard day’s work … with good friends … with a home-cooked meal.
A glass of beer or ale — not of crucial importance surely … yet it is little things like this that help mean home to all of us, that do so much to build morale — ours and his.
Today is the 41st birthdays of Diane & Elaine Klimaszewski, better known as the “Coors Light Twins,” so I thought today was the day to feature a few of their ads. The first Coors Light ad is from 2003 and uses a football theme.
These last two are from the year before, 2002. The first uses the simple tagline “Here’s to the Twins.”
And the second uses the appropriate “Here’s to the Twins. Again,” though I think it’s the same photo from the first ad.
Wednesday’s ad is from 1939, it’s by the United Brewers Industrial Foundation, promoting the brewing industry six years after the end of prohibition. According to the ad, brewers had bought five million pounds of farm products in those half-dozen years. Barley, wheat, rice and corn, from tree million acres of American farm lands. It’s also one of the earliest instances I’ve seen of the tagline they used throughout the 40s and 50s: “Beer … a Beverage of Moderation.”
Tuesday’s ad is another by famed Swiss illustrator Herbert Leupin. Like many of his others, I’m not sure what beer this ad is for or when it was created, though he worked mainly beginning in the late 1930s and then took up paintings around 1970. So we can safely say it was between those dates. The two glasses look like they could be separate pieces, since the blue backgrounds look just a hair different shades. But boy oh boy, Leupin sure could draw beer that looks good enough to drink.
It’s a Porter sort of day — being my son Porter’s birthday — so Monday’s ad is for Anchor Porter. It’s a simple, but effective, ad and it makes me thirsty just looking at it. Yum.
