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Beer In Ads #554: Blatz Fashion Design

March 1, 2012 By Jay Brooks


Thursday’s ad is for Blatz, whose 1949 claims they they were “Milwaukee’s first bottled beer.” It’s also a celebrity endorsement ad, albeit a rather odd choice. Perhaps there was a series of these done with Milwaukee residents, since the top line reads “I’m from Milwaukee and I ought to know…” The endorsement comes from local dress designer La Verne Sunde, whose “good taste” is demonstrated with inset photos of her fitting someone with a dress she’s created. I’m not quite sure how that translates to beer knowledge, but I guess it’s no sillier than a baseball player doing the same thing.

blatz-fitting

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Milwaukee, Wisconsin

Beer In Ads #553: Budweiser’s Tossed Salad

February 29, 2012 By Jay Brooks


Wedneday’s ad is for Budweiser, from their 1950s ad campaign “Where There’s Life ….” Like a lot of them, the ad copy talks about whether other brands list the ingredients on their label. While the woman is tossing a salad, the gentleman is pouring a Budweiser. Is is just me, or does he look a lt like Jeff Goldblum?

bud-ingredients

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #552: Russian Beer Queen

February 28, 2012 By Jay Brooks


Tuesday’s ad is for a Russian brewer, though which one is a bit of a mystery, primarily because I don’t know the cyrillic alphabet. Though I’m pretty sure “Mockba” is Moscow, so that’s probably where the brewery is/was located. But the woman with the beer looks like she’s wearing a crown and holding a wreath of hops and barley.

russian-beer

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Russia

Beer In Ads #551: It’s Time To Apply The Brakes

February 27, 2012 By Jay Brooks


Monday’s ad is for the English beer Brakspear Bitter. Though the ad appears old, I think It’s actually a fairly recent ad that’s designed to look retro. The glassware looks too modern, too. Perhaps one of my friends from across the pond can set me straight on that point. Still, who wouldn’t like slowing down and having a few pints by the water?

brakespear-apply-brakes

Filed Under: Art & Beer, Beers Tagged With: Advertising, UK

Beer In Art #163: Joseph De Bray’s In Praise of Herring

February 26, 2012 By Jay Brooks

art-beer
Today’s work of art is by the Dutch artist Joseph de Bray, who’s more famous as the son of Salomon de Bray, also a painter, and for essentially just one work of art, his In Praise of Herring, which is also known as Eulogy to a Herring and Still-Life in Praise of the Pickled Herring. It was completed in 1656.

Joseph_de_Bray_-_Still-Life

The painting also includes a poem, also titled In Praise of Herring by Jacob Westerbaen, who was de Bray’s brother-in-law. Unfortunately, I was also unable to find the full text of the poem, either. Say what you will about pickled herring — and I’m certainly not a fan — but if you’re going to pair it with a beverage, you can bet it’s going to be beer.

The Web Gallery of Art has this to say about the artist and his painting:

Fish still-lifes developed as a category during the seventeenth century — not an astonishing phenomenon when we recall that fishing, particularly for herring and cod, was a mainstay of the Dutch economy. A notable exponent of the type is Abraham van Beyeren. As the Dutch love for flowers, their love for seafood is proverbial. The Haarlemer Joseph de Bray, son of Salomon and brother of Jan, celebrated this taste in his picture, dated 1656, dedicated to the apotheosis of the pickled herring.

Resting behind the large, succulent herring and other objects in the painting’s foreground, there is an elaborate tablet, draped with a festoon of herrings and requisite onions, inscribed with a poem by the Remonstrant preacher and poet Jacob Westerbaen: ‘In praise of the Pickled Herring’ published in 1633. After telling of the herring’s delight to the eye, palette, and its other qualities, Westerbaen adds that consumption of it ‘Will make you apt to piss/And you will not fail/(With pardon) to shit/And ceaselessly fart…’ – proof, if it is needed, that plain profane messages are as likely embodied in Dutch paintings as spiritual ones. The painting was evidently a success. In the following year he painted another, somewhat larger still-life, now in Aachen, dedicated to the same subject. It includes the text of Westerbaen’s verse dedicated to the pickled herring, and a brief passage from his poem ‘Cupido’ on the page of an open folio accompanied by an ample display of herrings and onions.

And another source said the following:

Joseph de Bray came from a family of Haarlem painters which included the highly respected Salomon de Bray (his father) and Jan de Bray (his brother). Joseph is known for this curious still life in which the different elements — the jug, the glass of beer, the fish, the bread, the butter and the onions — are organized in a U-shape. In the centre of the composition is a manuscript where one can read a poem by Doctor Jakob Westerbaen, singing the praises of a salted and smoked herring!

To learn more about Joseph de Bray, sadly, there’s not much. There isn’t even a Wikipedia page in English for him, it instead forwards to his father’s page where Joseph is mentioned. There is, however, a short German page for him, and that translates as follows:

Son of the painter Salomon de Bray and brother of Dirck, Jacob and Jan de Bray. He was certainly younger than his brother, Jan, and older than his brother Dirck. Probably trained by his father, he specialized mainly on still life. In 1664, he died of the plague.

The earliest known evidence of his artistry is a small drawing of an Arcadian landscape dated 14th February 1650, classified because of the uncertain lines as an early work. There are only a handful of works that can be ascribed with certainty. The most famous depiction is “Still Life with a poem on the pickled herring” that has survived in several handwritten copies. Recently appeared on the international art market is another picture which is tentatively attributed to him. Besides the few oil paintings, there are some drawings, which are also brought in touch with him.

There’s not much else, beyond this article, Painting Family: The De Brays, about his family.

Filed Under: Art & Beer, Beers, Food & Beer Tagged With: Food, History, Poetry, The Netherlands

Guinness Ad #108: Lion Chasing

February 25, 2012 By Jay Brooks

guinness-toucan
Our 108th Guinness ad is from 1937, showing our intrepid zookeeper running from a lion, though the lion doesn’t look particularly menacing. He looks more thirsty, with his tongue hanging out in the hopes of getting some of the zookeeper’s Guinness.

Guinness-lion-chasing-1937

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Beer In Ads #550: If You’re Looking Out For #1, You Should Be Carrying #2

February 24, 2012 By Jay Brooks


Friday’s ad is another one for Molson, from 1985. Based on the headline — “If You’re Looking Out For #1, You Should Be Carrying #2” — it’s undoubtedly from a trade magazine rather than a consumer publication. Apparently in 1985, Molson was the second best-selling imported beer, which is remarkable because as long as I can remember it was Heineken and Corona that were in the top spots.

molson-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

Beer In Ads #549: Make Sure It’s Molson

February 23, 2012 By Jay Brooks


Thursday’s ad is for Molson, from — I’m just guessing — the 1960s or 70s. I love the tray, and that ad copy. “Thirsting for the best of Canada? Make sure it’s Molson.”

maolson

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

Beer In Ads #548: 33 Fine Brews Blended into One Great Beer

February 22, 2012 By Jay Brooks


Wednesday’s ad is for Pabst, probably from the late 1930s, early 40s. The cartoon tells the story of Pabst Blue Ribbon blending 33 different (not that different, obviously) beers to create PBR. Or as they put it, “33 Fine Brews Blended into One Great Beer.” Apparently it’s the blending that gives it “that swell flavor.”

pabst-33to1

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #547: Some Day All beer Cans Will Open This Easy!

February 21, 2012 By Jay Brooks


Tuesday’s ad is for Schlitz, from the 1960s, when they debuted the “Aluminum soft top” can, which according to the ad was much easier to open than the “old hard way.” They billed it as the “world’s easiest opening beer can!” I’m not sure about their prophecy that “Some day all beer cans will open this easy!” Time seems to have passed by that innovation.

schlitz-softop-can

Filed Under: Art & Beer, Beers Tagged With: Advertising, Cans, History, Schlitz

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