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Jay R. Brooks on Beer

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Guinness Ad #99: When You’re Tired Enjoy A Guinness

December 24, 2011 By Jay Brooks

guinness-toucan
Our 99th Guinness ad is a black and white print advertisement that ran in Life magazine in December of 1940. Showing a tuckered out store Santa Claus being torn apart by the little kiddies hoping to tell him what they want for Christmas. I’m not sure how that behavior squares with needing to be good, for goodness sale. But the ad suggests, “When you’re Tired enjoy a Guinness.” And I love their description: “Guinness looks, tastes and is different from every other malt beverage. It is dry, racy — hearty and nourishing!”

guinness-life-12-16-1940

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, Guinness, History, Holidays

Beer In Ads #505: Holiday Greetings From Narragansett

December 23, 2011 By Jay Brooks


Friday’s holiday ad is for Rhode Island’s Narragansett Beer, which has made a come back in recent years. It originally “appeared in the December 23, 1945 issue of The Boston Herald.” Offering “Holiday Greetings from Narragansett,” and also featured a wonderful painting of an idyllic winter scene.

Narragansett-christmas-1945a

According to Narragansett’s blog, the “painting is titled, ‘On The Post Road,’ and was created by artist, Harold Breut.”

Narragansett-christmas-1945b

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays, Rhode Island

Beer In Ads #504: Stag’s Treasured Traditions

December 22, 2011 By Jay Brooks


Thursday’s holiday ad is for Stag Beer, from 1958. Maybe it’s just me, but a treasured stag traditions doesn’t sound too wholesome to me, especially when the ad shows a comely lass standing under the mistletoe holding a beer in her hand. So if I understand this scene correctly, a beautiful woman is offering me a beer, and by taking it I’ll be under the mistletoe, so I’ll also have to kiss her, as well. Okay, I take it all back; now that is a treasured tradition.

Stag-mistletoe-1946

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays

Beerstrology Sign: Capricorn

December 22, 2011 By Jay Brooks

zodiac
While I don’t put any stock in astrology, in 1980 Guinness put out a calendar with each month representing one of the zodiac signs, and I thought it would be fun to share these throughout the year.

Capricorn, the goat, is from December 22-January 20. To learn more, see:

  • Astrology Online
  • Universal Psychic Guild
  • Wikipedia
  • Zodiac Signs

Guinness-zodiac-12-capricorn

Filed Under: Art & Beer, Just For Fun Tagged With: Beerstrology, Guinness

Beer In Ads #503: Merry Christmas From Falstaff

December 21, 2011 By Jay Brooks


Wednesday’s holiday ad is for Falstaff, from 1914. Nice to see that after Santa came down the chimney, he had something other than milk and cookies waiting for him.

Falstaff-merry-xmas-1914

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays

Beer In Ads #502: Look What They’ve Left For Me!

December 20, 2011 By Jay Brooks


Tuesday’s holiday ad is for the Canadian beer Dow Ale, which until around 1966, was the most popular beer in Quebec. This ad looks to be a little earlier, probably in the 1950s. Given that red is he only color (apart from black, of course) in the ad, it’s curious that they didn’t make Santa’s suit red, too, but I suppose they wanted to keep the focus on the beer. “Look what they’ve left me me!” I hope every home didn’t leave Santa a case. He’d never get to all the houses in one night, or he’d probably get pulled over by the air force for flying erratically.

Dow-1950s-santa

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays

Beer In Ads #501: Miller High Life’s Christmas Barn

December 19, 2011 By Jay Brooks


Monday’s holiday ad is for Miller High Life showing an idyllic country scene complete with newly fallen snow, a barn and silo, with a small chapel in the distance, as a horse and sleigh pulls two couples through the white landscape. Ah, Christmas like it never was.

Miller-xmas-barn

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays, Miller Brewing

Beer In Art #153: John Lewis Krimmel’s Village Tavern

December 18, 2011 By Jay Brooks

art-beer
This week’s work of art is by John Lewis Krimmel. He was born in Germany, but emigrated to the U.S. in 1809 to join his brother in Philadelphia. Instead of joining the family business, he took up painting and became well-known for his genre paintings depicting everyday life in the city of brotherly love. One of his most well-known paintings was “The Village Tavern,” painted between 1813-14.

Kimmel-village-tavern

The painting is also sometimes called “In An American Inn,” and just from searching around, it appears their may be more than one of them, as there seem to be various references to both that are very, very similar, but not quite exactly the same, with slightly different colors and with the size of what’s depicted more or less, as if Krimmel painted the exact same scene more than once.

Kimmel-village-tavern-2

Perhaps most curiously, apparently the painting was used by prohibitionists as propaganda. “The depiction of a mother and daughter trying to persuade the drunken father to come home has caused historians of the temperance movement to praise In an American Inn as the first work of an American artist to illustrate this issue.” But that interpretation does not seem obvious to me. Nothing in the woman or the child’s demeanor suggests to me that they’re trying to persuade the man of anything. And the man is raising his glass to her with a smile on his face. And nobody else around them seems particularly alarmed by them being there. In fact, many people in the tavern don’t seem to be paying them any mind whatsoever, as if their presence is not so unusual. It just looks an old-fashioned scene from the TV show Cheers, with several groups in the inn.

The Woodmere Art Museum has in its collection the “Study for ‘Village Tavern,'” oil on wood panel, also done in 1814.

Kimmel-village-tavern-sketch

And the Winterthur Library has two early drawings that would eventually become the painting, done in ink and ink wash over pencil.

Kimmel-village-tavern-sketch-3

They contain all the elements of the finished work, but you can see the artist trying out different placements for the characters in the painting.

Kimmel-village-tavern-sketch-2

You can read Krimmel’s biography at Wikipedia or at Terra. There are links to more Krimmel resources at the ArtCyclopedia. You can also see more of his work at the Art Renewal Center, Scholar’s Resource, the Philadelphia Academy and the American Gallery.

Filed Under: Art & Beer Tagged With: Germany, History, Pennsylvania, Philadelphia, Pubs

Guinness Ad #98: Guinness At Home

December 17, 2011 By Jay Brooks

guinness-toucan
Our 98th Guinness ad shows a happy and satisfied-looking can of Guinness relaxing at home in a green comfy chair. The slogan for the ad is “Guinness at Home.”

guinness-at-home

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Beer In Ads #500: Merry Christmas All Around!

December 16, 2011 By Jay Brooks


Friday’s holiday ad — believe it or not, the 500th ad I’ve posted! — is for Schaefer beer. I don’t think it is, strictly speaking, an ad but a display piece, presumably for a bar or a retail store. I’m not sure of its age, but I’m guessing 1950s. I like the subtle double meaning of the slogan “Merry Christmas All Around!” Or maybe I’m reading too much into it, but it seems like both wishing everyone around a Merry Christmas and buying them “a round” … of Schaefer.

Schaefer_xmas_wreath

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays

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