Wednesday’s ad is a Budweiser ad from 1958. The text “Fancy That!” at the top of the ad seems to be trying to equate the beer as being as “fancy” as the woman holding the lacy fan. I’ve called Bud a lot of things, but fancy was never one of them.
Beer In Ads #286: Brighten Your Holidays With Full Flavor
Tuesday’s ad is for Carling Black Label from 1972 featuring a curio box of Carling beer and related paraphenalia. The slogan is “Brighten Your Holidays With Full Flavor,” though it doesn’t look particularly festive to me. I do love the expression on the blonde’s face in the portrait in the upper right box.
Beer In Ads #285: Set Up The Fun With Light Refreshment
Monday’s ad from the 1950s for Schlitz. It’s a bowling ad with a pun. “Set Up the Fun with Light Refreshment.” It cracks me up that he can’t put down the bowling ball long enough to drink his own beer, he needs help.
Beer In Art #111: Simon de Vos’ Allegory Of The Five Senses
This week’s work of art is another one not strictly beer-oriented, again focusing on our fives senses, and in particular smell and taste, to create and enjoy the flavor of beer. The painter is Simon De Vos, who born in Belgium in 1603. The painting is known as The Allegory of the Five Senses and is an oil painting on copper. It was completed in 1640. The Baroque artwork is also subtitled “A Merry Company in an Interior.”
Here’s a description of the painting from TerminARTors.
In this allegory the five senses are represented as a merry company. Hearing is embodied by the playing musicians, Taste by the flagons of wine, Sight by the lovers gazing into each other’s eyes, Smell by the dog or pipe smoke, and Touch by both the central girl’s contact with the musical instrument and the contact between the lovers to her left. The pyramidal, Mannerist composition, the rich colours and elegant twisting figures are all motifs typical of De Vos’ work. The influence of Johann Liss, whom the artist probably met first in either Venice or Rome in the 1620s, is apparent.
You can see more of Simon de Vos’ paintings at the WikiGallery and also the TerminARTors. There are also additional links at the ArtCyclopedia.
Guinness Ad #50: Spitfire
Our 50th Guinness poster by John Gilroy was most likely from World War 2, and shows a Spitfire airplane “eying” and speeding toward a bottle of Guinness as a mechanic on the ground races to grab his beer first. It’s slogan is the familiar “My Goodness, My Guinness.”
Beer In Ads #284: A Bud Can Sandwich
Friday’s ad is a 1969 Budweiser ad showing a can of their beer in between a hero sandwich, with the slogan “The Great American Hero for the Great American Hero.” I’m not sure I’d want to bite into that sandwich, I’d be afraid I’d lose a tooth. Or it might taste metallic.
Beer In Ads #283: Just Time For A Goebel Bantam
Thursday’s ad is yet another one for Detroit’s Goebel beer, from 1948. I figure I may as well keep the inadvertent theme going. I miss the small bottle, which they call a “bantam.” Except for a few extreme beers, you rarely see them anymore. Even Anchor had to abandon that small bottle they used to use for Old Foghorn. I’m told the bottle just became too expensive. But back to the ad. No time to drink 12 ounces? Surely you can drink a 7 ounce bantam weight beer and still make the train.
Beer In Ads #282: Goebel, America’s Flavor Champ
Wednesday’s ad is another one for Detroit’s Goebel beer, from 1953, and the last of the overtly winter ads I have. I can’t tell you how many times I’ve been driving up to the house in my sleigh just hoping someone would be holding a tray at the window with a freshly-poured beer. It’s good to have dream.
Beer In Ads #281: Goebel’s Midsummer Day’s Dream
Tuesday’s ad for Detroit’s Goebel beer is presumably meant for the summer, despite showing a winter scene. The “Midsummer Day’s Dream” slogan is the dream apparently brought about drinking a cold brew. Drink Goebels and you’ll be transported to a winter wonderland. Better bring a coat.
Beer In Ads #280: Miss Rheingold’s Snowball Fight
Monday’s ad for is Rheingold beer from 1949, featuring Miss Rheingold for that year, Pat McElroy. With a broad smile on her face she’s threatening us with a snowball, and with at least one in reserve by her left hand. I’m not sure if her little dog, too, is part of her strategy, but I’m not picking a fight with Pat.
