Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

Beer In Art #110: Hans Makart’s Five Senses

January 2, 2011 By Jay Brooks

art-beer
This week’s work of art is not strictly beer-oriented, except that we use our fives senses, and in particular smell and taste, to create and enjoy the flavor of beer. It’s by the Austrian painter Hans Makart and it’s title is Die Fünf Sinne, or “The Five Senses.” The oil painting consists of five panels completed in 1879, though other sources claim he worked on it off and on from 1840 until 1884.

Hans_Makart-Fuenf_Sinne

Here’s a description of the painting from the Columbian World Exposition of 1893.

The five-paneled oil painting which is portrayed above was, on account of the notoriety of its author, one of the chief attractions of the Austrian galleries in the Art Palace. It was a study in the nude, showing five different views of an ideal female human form. The senses of Smelling, Seeing, Hearing, Feeling and Tasting are represented as in action, and in Tasting, Eve plucks the fruit from that forbidden tree “whose mortal taste brought death into the world, and all our woe with loss of Eden.” The sense of Feeling, on the other hand, flatters woman with a recognition of her principal attraction, the love of the young and the joy that comes with its touch. Hans Makart, the sensational Austrian painter, was born in 1840 and died in Venice in 1884.

Below are “Smell” and “Taste” shown a little bigger, since those are the two most important for tasting beer.

Hans_Makart-smell Hans_Makart-taste

You can see more of Makart’s paintings at the Art Renewal Center and also the Museum Syndicate.

Filed Under: Art & Beer, Food & Beer Tagged With: Austria

Guinness Ad #49: 10 To 1 It’s Guinness Time

January 1, 2011 By Jay Brooks

guinness-toucan
Our 49th Guinness poster by John Gilroy depicts a clock with a face at 12:50, or “10 to 1,” as in the tagline “Ten to one It’s Guinness Time.” It was vaguely 11 and it’s now 2011. I can’t help it, that’s just the way my addled mind work.

Guinness-10-to-1

And here’s another version as a tin sign.

guinness-time-10to1

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Beer In Ads #279: Schaefer To The New Year

January 1, 2011 By Jay Brooks

ad-billboard
Saturday’s holiday ad for New Year’s is a Schaefer ad from 1941, from their 100th anniversary. The black and white ad is fairly classy with a simple glass in hand raising a toast “To the New Year and Our 100th Anniversary.” Hoppy New Year everybody.

Schaefer-1941

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Holidays

Beer In Ads #278: Season’s Greetings From The Moon

December 31, 2010 By Jay Brooks

ad-billboard
Friday’s holiday ad for New Year’s Eve is a Miller High Life ad from 1948 features their iconic “Girl in the Moon” sitting on a crescent moon toasting the world with a beer. It seems a fitting way to finish 2010 and welcome the promise of a new year. Hoppy New Year everybody.

Miller-1948-xmas-moon

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Holidays, Miller Brewing

Beer In Ads #277: Antique Holiday Beer Card

December 30, 2010 By Jay Brooks

ad-billboard
Thursday’s holiday ad is something of a mystery. It’s not for a particular brand, at least as far as I can tell. It looks like it’s probably from the 19th century, or possibly the very early part of the twentieth. While not overtly “Christmasy,” is does seem to be about the holiday season, with the green and red colors and the wreath. But that’s all speculation, I’m not even sure exactly what it is, though a postcard or card seems likely. Might the fact that the circle of the wreath is blank suggest it was a sample? Whatever its purpose, it’s a cool piece of breweriana.

Old-Xmas-BeerAd

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Holidays

Beer In Ads #276: Miss Rheingold & The Snowman

December 29, 2010 By Jay Brooks

ad-billboard
Wednesday’s winter ad features Miss Rheingold for 1955, Nancy Woodruff, putting the final touch — a top hat — on a snowman holding a bottle and a can Rheingold beer. The slogan, “Now these two twins are dressed alike!,” presumably must refer to a change in their can packaging, which I suspect didn’t mirror the bottle label quite so much before then. But I must confess I think Woodruff has a great smile.

Rheingold-1955-snowman

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Holidays

Beer In Ads #275: Molson Makes It Golden

December 28, 2010 By Jay Brooks

ad-billboard
Tuesday’s holiday ad is for Molson from 1985. I chose a Molson ad because today would have been founder John Molson’s 247th birthday. The playful ad shows two horse-drawn sleighs, one of which, driven by a man, is hauling cases of beer and the other, presumably driven by a woman, remarking that “You can land on my roof anytime.”

Molson-1985-xmas

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History, Holidays

Beer In Ads #274: Budweiser, Something More Than Beer …

December 27, 2010 By Jay Brooks

ad-billboard
Monday’s holiday ad is for Budweiser from 1950 and features a Santa-like chef with a bounteous feast of meats and seafood, along with fruits and cheese. The slogan for that ad is “Something more than beer … A tradition in hospitality.” It originally ran in Life magazine’s Christmas issue for 1950.

bud-life-12-25-1950

The Santa-like chef image had been used before, in this 1947 ad about “Help Yourself to Good Taste.”
Bud-1947-santa

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History, Holidays

Beer In Art #109: Peter Black’s Beer Mugs

December 26, 2010 By Jay Brooks

art-beer
This week’s work of art is an original acrylic painting done in 2009. The painting is 50 cm x 70 cm and can be yours, from Fine Art America, for only $370. Sadly, beyond the Fine Art America page, there’s little information about the artwork or the artist himself.

peter_black-beer

You can see a few more of Black’s paintings at his Fine Art America profile page.

Filed Under: Art & Beer, Beers Tagged With: Glassware

Guinness Ad #48: Guinness Time

December 25, 2010 By Jay Brooks

guinness-toucan
Our 48th Guinness poster by John Gilroy features Santa Claus decorating the Christmas tree with Guinness bottles, with a little help from all of his zoo animals. Now that’s “Guinness Time” … er Christmas Time.

Guinness-time-xmas

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, Guinness, History, Holidays

« Previous Page
Next Page »

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Bob Paolino on Beer Birthday: Grant Johnston
  • Gambrinus on Historic Beer Birthday: A.J. Houghton
  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens

Recent Posts

  • Beer In Ads #5306: Heute Bock! From The Tap July 30, 2026
  • Historic Beer Birthday: Leopold Nathan July 30, 2026
  • Beer Birthday: Dr. Bill July 30, 2026
  • Beer Birthday: Jim Jacobs July 30, 2026
  • Historic Beer Birthday: Hamar Alfred Bass July 30, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.