Saturday’s holiday ad is for Miller High Life from 1949 and features their “Girl in the Moon” wishing everyone “Seasons Greetings.” I normally don’t keep the “Beer in Ads” series running through the weekend, but there’s just too many great Christmas beer ads not to. And mores specifically, “A Holiday toast to you from the National Champion of Quality … Miller High Life.”
And here’s a close-up of the artwork.
Friday’s holiday ad is for Blatz from, I think, sometime in the 1950s. It shows a couple toasting their beer glasses under a sprig of mistletoe. I know what happens if two people meet under the mistletoe, but anybody know what happens when it’s two beers? Hoppy holidays everybody.
Thursday’s holiday ad is also for Schlitz from 1948 and is from their “I Was Curious” ad campaign, where someone who’s never had it before finally “tasted it” and now they “know why Schlitz is … The Beer that made Milwaukee Famous.” The only difference is that this time it was during a Christmas party.
Wednesday’s holiday ad is for Schlitz from 1951 and shows an apartment building with a myriad of different Christmas celebrations, but all of them, of course, involving Schlitz.
Tuesday’s holiday ad is for Carling Black Label from 1955 during their Hey Mabel period of time. The tree is just Mabel hanging “black labels” on it. Now that’s a tree.
Monday’s holiday ad is for Pabst Blue Ribbon from 1951 and feature some pretty ugly dolls singing Pabst’s slogan of the day, “What’ll You Have.” The Christmas tree has a “Charlie Brown” look to it, as well.
This week’s work of art is an original oil painting done sometime between the 1920s and 40s. Known only as “Beer Company Oil Painting.” The painting is 28″ x 23″ and can be yours, from Inkwell, for only $2,250.
It’s a pretty cool painting, but it’s a shame we don’t know more about it, especially what brewery may have commissioned it. I picked it today because the old man is wearing distinctive red and green Christmas colors and has a vaguely Santa look to him, what with the white hair and the pipe. But that hat has to go, it makes Santa look like a cab driver.
Our 47th Guinness poster wasn’t strictly done by John Gilroy, but it does feature his smiling, anthropomorphized glasses looking up at a clock somehow meant to signify Christmas time. The only text is “Christmas — That’s Guinness Time.”
Friday’s holiday ad is a pair of Schlitz winter ads from 1958. They’re almost identical, except that one show a feminine hand while the other a masculine one. The backgrounds re also slightly different, though both show a snowy winter wonderland.
The Female Version:
The Male Version:
Thursday’s holiday ad is for Miss Rheingold of 1958, Madelyn Darrow, who’s getting out of a horse-drawn carriage laden-down with some beautifully Christmas presents. Mine never look that good, though I’m usually too lazy to even include a bow. As far as I’m concerned, it’s the thought that counts, not the wrapping.
