Monday’s ad is for “Rheingold Beer,” from 1960. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Emily Banks was Elected Miss Rheingold 1960.” Banks was also a finalist last year. She was born January 23, 1933 and was 21 when she served as Miss Rheingold. She was born in Virginia, but raised in Cambridge, Massachusetts (her father was in the military), and she graduated from the local Simmons University. She enjoyed swimming, diving, horseback riding and baseball, not to mention dancing and cooking. She also wanted to learn how to fly a plane, and was hoping to use her winnings to start a graphic arts business with her father. After her Rheingold year, she became an actress. She’s perhaps best remembered as Tonia Barrows in the original Star Trek episode “Shore Leave,” but she appeared in numerous TV series, including Mr. Terrific, The Wild Wild West, Dragnet 1967, Bewitched, Death Valley Days, Love American Style, Fantasy Island, Knight Rider, Highway to Heaven, and Simon & Simon. She was also in a couple of films, most notably the 1968 Elvis Presley vehicle, “Live a Little, Love a Little.” I couldn’t find out much after that, and she appears to become more private after her career ended around 1986. As far as I can tell, she’s still around and would be 90 this year, wherever she is. In this ad, from January, Emily Banks is being greeted at Idewild Airport in New York by last year’s Miss Rheingold, Robbin Bain, having just flown in on a TWA jet from Boston to begin her reign as Miss Rheingold 1960.

Sunday’s ad is for “Rheingold Beer,” from 1960. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Emily Banks was Elected Miss Rheingold 1960.” Banks was also a finalist last year. She was born January 23, 1933 and was 21 when she served as Miss Rheingold. She was born in Virginia, but raised in Cambridge, Massachusetts (her father was in the military), and she graduated from the local Simmons University. She enjoyed swimming, diving, horseback riding and baseball, not to mention dancing and cooking. She also wanted to learn how to fly a plane, and was hoping to use her winnings to start a graphic arts business with her father. After her Rheingold year, she became an actress. She’s perhaps best remembered as Tonia Barrows in the original Star Trek episode “Shore Leave,” but she appeared in numerous TV series, including Mr. Terrific, The Wild Wild West, Dragnet 1967, Bewitched, Death Valley Days, Love American Style, Fantasy Island, Knight Rider, Highway to Heaven, and Simon & Simon. She was also in a couple of films, most notably the 1968 Elvis Presley vehicle, “Live a Little, Love a Little.” I couldn’t find out much after that, and she appears to become more private after her career ended around 1986. As far as I can tell, she’s still around and would be 90 this year, wherever she is. In this ad, from January, Emily Banks is being greeted at Idewild Airport in New York by last year’s Miss Rheingold, Robbin Bain, having just flown in on a jet from Boston.

Saturday’s ad is for “Rheingold Beer,” from 1959. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Emily Banks was Elected Miss Rheingold 1960.” Banks was also a finalist last year. She was born January 23, 1933 and was 21 when she served as Miss Rheingold. She was born in Virginia, but raised in Cambridge, Massachusetts (her father was in the military), and she graduated from the local Simmons University. She enjoyed swimming, diving, horseback riding and baseball, not to mention dancing and cooking. She also wanted to learn how to fly a plane, and was hoping to use her winnings to start a graphic arts business with her father. After her Rheingold year, she became an actress. She’s perhaps best remembered as Tonia Barrows in the original Star Trek episode “Shore Leave,” but she appeared in numerous TV series, including Mr. Terrific, The Wild Wild West, Dragnet 1967, Bewitched, Death Valley Days, Love American Style, Fantasy Island, Knight Rider, Highway to Heaven, and Simon & Simon. She was also in a couple of films, most notably the 1968 Elvis Presley vehicle, “Live a Little, Love a Little.” I couldn’t find out much after that, and she appears to become more private after her career ended around 1986. As far as I can tell, she’s still around and would be 90 this year, wherever she is. In these newspaper articles, all from December of 1959, they’re announcing that Emily Banks is the new Miss Rheingold for 1960, and the various articles give biographical details and other information about the new spokesperson for the brewery.

And here’s a longer article using the same photo:

And in this one she’s posing with two representatives of Liebemann Breweries:

And this one is from a Connecticut newspaper:

And finally, this one from The Daily Argus:

Friday’s ad is for “Rheingold Beer,” from 1959. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. In this ad, from December of 1959, they’re announcing that “Emily Banks Elected Miss Rheingold 1960.” Banks was also a finalist last year. She was born January 23, 1933 and was 21 when she served as Miss Rheingold. She was born in Virginia, but raised in Cambridge, Massachusetts (her father was in the military), and she graduated from the local Simmons University. She enjoyed swimming, diving, horseback riding and baseball, not to mention dancing and cooking. She also wanted to learn how to fly a plane, and was hoping to use her winnings to start a graphic arts business with her father. After her Rheingold year, she became an actress. She’s perhaps best remembered as Tonia Barrows in the original Star Trek episode “Shore Leave,” but she appeared in numerous TV series, including Mr. Terrific, The Wild Wild West, Dragnet 1967, Bewitched, Death Valley Days, Love American Style, Fantasy Island, Knight Rider, Highway to Heaven, and Simon & Simon. She was also in a couple of films, most notably the 1968 Elvis Presley vehicle, “Live a Little, Love a Little.” I couldn’t find out much after that, and she appears to become more private after her career ended around 1986. As far as I can tell, she’s still around and would be 90 this year, wherever she is.

And below is a cardboard display piece using the same photograph.

Thursday’s ad is for “Rheingold Beer,” from 1959. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. In these promotional materials, from late 1959, a series of framed prints of each of the six finalists along with a main graphic letting people know they can vote for their favorite at any establishment where these are hanging. I’m not quite sure what words would be above the other missing two, though.

Wednesday’s ad is for “Rheingold Beer,” from 1959. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. In this ad, from late 1959, the six finalists are standing on a wooden bridge, four in blue dresses, two in orange, above a small creek with two white swans swimming below. I suspect this was one-half of a double-truck, two-page ad, but I wasn’t able to find the other half.

Tuesday’s ad is for “Rheingold Beer,” from 1959. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. In this ad, from August of 1959, the six finalists for Miss Rheingold 1960 are presented with the headline: “That happy voting time of year is here again! Time for you to elect Miss Rheingold 1960!” The finalists here are Pat McCloskey, Jane Langley, Carol Christensen, Judi Turner, Emily Banks, and Anne Newman.

Monday’s ad is for “Rheingold Beer,” from 1959. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. In this newspaper ad, from August of 1959, the six finalists for Miss Rheingold 1960 are presented with the headline: “That happy voting time of year is here again! Time for you to elect Miss Rheingold 1960!” The finalists here are Pat McCloskey, Jane Langley, Carol Christensen, Judi Turner, Emily Banks, and Anne Newman.

Sunday’s ad is for “Rheingold Beer,” from 1959. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. In this newspaper item, one from November 16, 1959, the six finalists for Miss Rheingold 1960 are doing a promotional ad for the U.S. Government promoting Series E Savings Bonds. The finalists here are Jane Langley, Pat McCloskey, Judi Turner, Carol Christensen, Emily Banks, and Anne Newman.

Saturday’s ad is for “Rheingold Beer,” from 1959. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. In these two newspaper items, one from August 6, 1959, and the other fro the next day, August 7, 1959, they’re revealing the six finalists for Miss Rheingold 1960. The first one is from the Boston Globe and shows, as the headline indicates, “Miss Rheingold Finalists,” who are Anne Newman, Jane Langley, Emily Banks, Carol Christensen, Judi Turner, and Pat McCloskey.

In the second ite, from the next day, from The Herald News, it’s a full-length photo of the finalists, but wearing the same dresses and standing in the same order so it’s undoubtedly from the same photo session.