Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #5218: The “Butter-In” Of The Season

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Sunday’s first ad is for Lembeck & Betz Bock Beer, which was published on April 12, 1906. This one was for the Lembeck & Betz Eagle Brewing Co., of Jersey City, New Jersey, which was originally founded in 1869 Henry Lembeck and John Betz. The ad ran in the Jersey Journal, also of Jersey City, New Jersey.

Beer In Ads #5217: The King Of All Beers

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Saturday’s second ad is for Lexington Bock Beer, which was published on April 11, 1903. This one was for the Lexington Brewing Co., of Lexington, Kentucky, which was originally founded in 1897. The ad ran in the Lexington Herald Leader, also of Lexington, Kentucky.

Beer In Ads #5216: The Finest Bock, As Usual

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Saturday’s first ad is for Anheuser-Busch Bock Beer, which was published on April 11, 1891. This one was for the Anheuser-Busch Brewing Co., then of St. Louis, Missouri, which was originally founded in 1852 as the Bavarian Brewery by George Schneider. Eberhard Anheuser and Adolphus Busch, who’s married Anheuser’s daughter Lilly, had acquired it outright by 1869. The ad ran in the Washington Post, of Washington, D.C.

Beer In Ads #5215: Another Load Of “Milwaukee’s Choicest”

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s second ad is for Braumeister Bock Beer, which was published on April 10, 1950. This one was for the Independent Milwaukee Brewery of Milwaukee, Wisconsin, which was originally founded in 1901 by Henry N. Bills, William Gutknecht, Charles Evers, Emil Czarnecki, and William Jung.

There are actually two versions I found of the same ad, and I’m willing to bet good money I could find more if I really looked. It appears they created a generic ad that any distributor could add their territory and specific information in different markets. There was a white oval for the town’s name and open space at the bottom where you could list contact information for the distributor from whom to buy their beer. The first one was for Toledo, Ohio and the ad ran in the Toledo Blade, of Toledo, Ohio. The second one was for Monroe, Wisconsin and the ad ran in the Monroe Evening News, of Monroe, Wisconsin.

Beer In Ads #5214: Poth’s Bock Beer

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s first ad is for Poth Bock Beer, which was published on April 10, 1908. This one was for the F.A. Poth Brewing Co., of Philadelphia, Pennsylvania, which was originally founded in 1864. This ad ran in the Trenton Evening Times, of Trenton, New Jersey.

Beer In Ads #5213: Bock Beer Cascade Quality

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s second ad is for Cascade Bock Beer, which was published on April 9, 1917. This one was for Vancouver Breweries Ltd., of Vancouver, British Columbia, which was originally founded in 1902 by a merger. This ad ran in The Vancouver Sun, of Vancouver, British Columbia, Canada.

Beer In Ads #5212: Metz Bock Beer

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s first ad is for Metz Bock Beer, which was published on April 9, 1908. This one was for the the Metz Bros. Brewing Co. of Omaha, Nebraska, which was originally founded in 1856 by Frederick Metz. This ad ran in The Omaha Evening Bee, also of Omaha, Nebraska.

Beer In Ads #5211: Its Out, The Bock Beer You Have Been Waiting For Is Now Ready

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s ad is for Feigenspan Bock Beer, which was published on April 8, 1909. This one was for the the Feigenspan Brewing Co. of Newark, New Jersey, which was originally founded in 1866 by Charles Kolb, but Christian William Feigenspan appears to have acquired it in 1875, using a variety of related names though when this ad was published if was called Feigenspan’s Brewery. This ad ran in The Central New Jersey Home News, also of New Brunswick, New Jersey.

Beer In Ads #5210: Thousands Of Barrels Ready For You!

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I’ve been featuring Bock ads for the last two years, but am taking a break from that today since it’s National Beer Day to instead share this ad announcing “Thousands of Barrels of Fully Aged Goetz Country Club Real Beer Ready For You!”

Tuesday’s ad is for Country Club Beer, which was published on April 7, 1933. This one was for the M.K. Goetz Brewing Co. of Saint Joseph, Missouri (and they also had a brewery in Kansas City), which was originally founded in 1859.  This ad ran in The Sedalia Democrat, of Sedalia, Missouri.

Historic Beer Birthday: George Clement Hawley

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Today is the birthday of George Clement Hawley (April 7, 1860-October 13, 1928). He was born in Albany, New York, and originally worked as a clerk. When he was 32, in 1892, he married Thedore M Amsdell, whose father acquired the Dobler Brewing Co. the year before, in 1891. The brewery had been founded in Albany by Darius S. Wood in 1865, but three years later, in 1868, it was purchased by John Dobler. After Hawley’s father-in-law bought it, and he became involved, they continued to trade under the Dobler name, but officially changed the name to the (Theo K.) Amsdell & (George C.) Hawley Brewery.

I wasn’t able to find our much about Hawley’s life. He and his wife don’t appear to have had any children, so I don’t even know who took over the brewery after Hawley passed away.