Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #2411: For A Tall Drink — Order Bass

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Tuesday’s ad is for Bass Ale, from 1939. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, for the U.S. market, they’re depicting American businessmen having returned from a trip to England recommending they drink Bass Ale. Although actually, they said it like so: “For A Tall Drink — Order Bass.” That’s certainly an odd way of putting it. I didn’t think “tall” was a qualitative statement of beer, but I may start using it that way. “Hey, that was a really tall thing to say.”

Bass-1939-tall-order

Beer In Ads #2410: Great Stuff This Boxing

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Monday’s ad is for Bass Ale, from 1940. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, another one from the “Great Stuff This Bass” series,” they’re also employing another regular character from this time period, “Bill Sticker,” who in this ad managed to put a banner on the back of one of the men in a boxing match. Really, the two boxers look tangled up so maybe the banner’s actually on both of them. I guess they’re so engrossed in pummeling each other that they didn’t notice?

Bass-1940-boxing

Making A Mess (Of Commercial Success): Lite Beer Version

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shel-silverstein
Today is the birthday of Shel Silverstein (September 25, 1930 – May 10, 1999). He “was an American poet, singer-songwriter, cartoonist, screenwriter, and author of children’s books. He styled himself as Uncle Shelby in some works. Translated into more than 30 languages, his books have sold over 20 million copies. He was the recipient of two Grammy Awards, as well as a Golden Globe and Academy Award nominee.” While he’s probably best known for his children’s books, he also created a number of works for adults, drawings for Playboy, poems, and songs, too.

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One of his songs was recorded by folk singer Bob Gibson in 1995 and appeared on his album entitled “Makin’ A Mess: Bob Gibson Sings Shel Silverstein.” That song was called “Making a Mess (of Commercial Success).” It’s about the time he and a friend were extras on a television commercial for low-calorie light beer. I don’t know if the story’s true, but it’s pretty funny. Here are the lyrics:

“”There was me and Jack working Duval Street
singing our songs by the dock
When this TV director came looking for extras
said he needed our pretty faces right down the block

They were making some kind of commercial
About the beer we like here in Key West
And we had to do was go sit on a stool
and do what we really do best

He said they were paying a C-note
We really needed the bread
So we pointed our feet to that bar down the street
lit up like a Hollywood set

Now there were camera and cables on every table
and we were grinning from ear to ear
It was almost like stealin’ that’s how we were feelin’
when they passed ’round these big mugs of beer

They said “Now, boys, just try to act thirsty
and sit down here right at the bar
and just try to pretend that you’re out on a bender…”
I said Buddy we’re with you so far

They gave me the line “It’s less fillin'”
and Jack got the line “great taste”
and they yelled ‘rehearsal’ and we started acting
with beer foam all over our face

They yelled take 1 and filled up our glasses
Stuck a big busty blonde on my lap
Jack said “tastes great” and I said less filling
This acting stuff sure is a snap

Well I thought they would hand us an Oscar
when the director said “beautiful, kids”
“But can you give me more soul?”
I said hell, let her roll and they shouted take 2 and we did

Well those hot lights sure kept us sweatin’
and the beer got messed up with the lines
Jack said it tastes fillin’, I said gets you drunker
the director yells take 29!”

silberstein-tub

And here’s the song itself, sung by Bob Gibson:

Beer In Ads #2409: A Hop Merchant In 1777

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Sunday’s ad is for Bass Ale, from 1926. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, Bass makes the claim that by using lots of hops in their beer that they made the hop merchant a “man of substance,” which they insist we can clearly “see from his picture” here in this ad. While I know many fine hop merchants, most of whom are indeed men of substance, I’m not quite sure that being 100 feet tall is proof of anything. Or maybe it’s simply how well-dressed he is. If so, not sure that outfit exactly translates as impressive in the modern world.

Bass-1926-good-word-2

Beer In Ads #2408: Great Stuff This Fishing

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Saturday’s ad is for Bass Ale, from 1940. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, another one from the “Great Stuff This Bass” series,” they’re also employing another regular character from this time period, “Bill Sticker,” who in this ad managed to put a banner on the back of man fishing on the bank of some body of water. He’d already had at least three bottles of Bass so that’s probably why he didn’t notice.

Bass-1940-fishing

Beer In Ads #2407: Bass Dreams Like This

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Friday’s ad is for Bass Ale, from 1905. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, an old trade postcard, the fill headline reds. “I know plenty fellows who’d go to bed every night at ten if they could have dreams like this!” And I much as I enjoy dreaming about beer, I’m not sure it quite compares to actually drinking beer while awake. Also, is he sleeping in a suit? Or is he just wearing it in the dream? Still, it’s a pretty nice-looking dream. Who wouldn’t want a bottle of beer that large? Is that a double Nebuchadnezzar?

Bass-1905-dreams

Beer In Ads #2406: Great Stuff This Biplane

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Thursday’s ad is for Bass Ale, from 1937. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, another one from the “Great Stuff This Bass” series,” they’re also employing another regular character from this time period, “Bill Sticker,” who in this ad managed to somehow put banners on the bottom of a group of biplanes as they were taking off. Or maybe while they were already in the air — he is carrying a ladder and an umbrella after all — though I’m not sure how that would have worked all the same.

Bass-1937-planes

Beer In Ads #2405: What’s Your Trophy Triangle?

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Wednesday’s ad is for Bass Ale, from 1955. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, when Bass had two pale ales, red triangle and blue triangle (the only difference being that red was bottle-conditioned while blue was not). So two athletes (footballers?) are holding a trophy. They seem to play for the red and blue team and the trophy has crowns for both Red Bass and Blue Bass. How they’re going to decide is unclear to me, because isn’t the trophy usually brought out after the game? They’re both smiling, so who knows.

Bass-1955-triangle-trophy

Next Session Pops Open The Good, The Bad & The Ugly Bottle Shops

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session-the
For our 128th Session, our host will be Jack Perdue, who writes Deep Beer. For his topic, he’s chosen one that’s been bottled up for some time now, Bottle Shops: Good, Bad & The Ugly. So what does he mean? Well, he introduces his topic with this:

I find bottle shops interesting and would like to learn other perspectives on these places many of us purchase our favorite quaffs. We love our beer and have a variety of options in acquiring it. Some home brew, others like to visit their local pubs, beer tourism and beer destinations have become a trend, but the ever popular bottle shop is often the best and most reliable means for finding our next beer.

bottle-shop

Of course, not all bottle shops are the same.

the-good-the-bad-and-the-ugly

Jack then follows up with some ideas to consider, but reminding us these are just some suggestions, and, of course, you should feel free to choose your own, and let your imagination run wild:

  • What defines a great bottle shop —selection, knowledgeable staff, location, prices, other factors
  • Iconic bottle shops — Like to share your favorite shops, surprising stories of discovery
  • Discovering great bottle shops — have successful methods for finding great bottle shops
  • Being a great bottle shop — If you own or work in a shop, do you have tips for success or precautions against failure
  • Hacking the bottle shop — secrets to getting what you want or How to Win Friends and Influence People
  • Bottle shop travel preparation — do you have a reconnaissance plan when you travel for finding good beer away from home or other beer travel tips
  • Other topics of bottle shop curiosity — you choose

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So visit your neighborhood beer stores between now and Friday, October 7, 2017, and then report back about the good ones, the bad ones, and yes, even the ugly ones. Simply leave a comment to the original announcement and post the URL to your post there.

beercraft

Beer In Ads #2404: Great Stuff This Town Square

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Tuesday’s ad is for Bass Ale, from 1937. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, another one from the “Great Stuff This Bass” series,” they’re also employing another regular character from this time period, “Bill Sticker,” who in this ad walked into an empty town square and hung banners everywhere, from the turret of the castle to the fountain in the middle of the square.

Bass-1937-town-square