Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #4920: Kamm’s Bock Is Back

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Kamm’s Bock Beer and was published March 25, 1937. The brewery was the Kamm & Schellinger Co. of Mishawaka, Indiana, which was originally founded around 1853 by John Wagner and then purcgased by Adolph Kamm and Clemens Dick in 1870, though it became the K&S Brewery in 1887 when Kamm bought out Dick and it was incorporated by Adolph Kamm and his brother-in-law Nicholas Schellinger and it remained in business like that until 1951, when it was closed by the Kamm family. This ad ran in the South Bend Tribune, of South Bend, Indiana, and includes the headline: “Kamm’s Bock is back —.”

Beer In Ads #4919: Here’s That Treat Again!

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Acme Bock Beer and was published March 24, 1939. The brewery was the Acme Brewing Co. of San Francisco, California, which was originally founded in 1907, though they also opened a location in the Los Angeles area. Today the brand is opened by North Coast Brewing. This ad ran in the Sacramento Union, of Sacramento, California, and includes the headline: “Here’s That Treat Again” and features a goat seated at a table enjoying a glass of Bock beer.

Beer In Ads #4918: Brewed In Winter For Enjoyment In The Spring!

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Acme Bock Beer and was published March 23, 1948. The brewery was the Acme Brewing Co. of San Francisco, California, which was originally founded in 1907, though they also opened a location in the Los Angeles area. Today the brand is opened by North Coast Brewing. This ad ran in the Daily News of Los Angeles, California, and includes the wonderful headline: “Brewed in Winter for Enjoyment in the Spring!” and features some dancing goats, one of which is wearing a wreath of flowers and has a glass of beer in his … ahem, paw.

Beer In Ads #4917: Now! It’s Bock Beer Season!

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for “Braumeister Bock Beer: The Only Genuine Milwaukee Bock Beer at the Regular Price,” which was originally published March 22, 1955 in the Saginaw News, which I believe was in Saginaw, Michigan, a medium-sized town in Eastern MIchigan located just below Saginaw Bay by Lake Huron. The brewery was the Independent Milwaukee Brewery of Milwaukee, Wisconsin, which was founded in 1901 by five partners: Henry N. Bills, William Gutknecht, Charles Evers, Emil Czarnecki, and William Jung. It’s flagship brand was Braumeister. The survived Prohibition and lasted until 1962, when the G. Heileman Brewing Co. of nearby Lacrosse bought the brewery and closed it down the following year. I love that their goat looks so smart. It must be the glasses and the mortarboard and tassel.

Beer In Ads #4916: Defeat Of The Cold-Water-Men By The Bock

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is called “Defeat of the Cold-Water-Men by the Bock, March 21, 1873” and depicts an epic battle between men and goats, with apparently the goat winning. The artist who created the poster was Emil Bott, a German-born artist who emigrated to Pittsburgh, Pennsylvania.

Beer In Ads #4915: Acme Bock Beer Every Drop Perfect!

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Acme Bock Beer and was published March 21, 1942. The brewery was the Acme Brewing Co. of San Francisco, California, which was originally founded in 1907, though they also opened a location in the Los Angeles area. Today the brand is owned by North Coast Brewing. This ad ran in the Colfax Record of Colfax, California, and shows a goat parachuting, which makes the tagline, “Every Drop Perfect!,” work on two levels.

Beer In Ads #4914: Acme Bock Beer Tells You Spring Is Here

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Acme Bock Beer and was published March 19, 1937. The brewery was the Acme Brewing Co. of San Francisco, California, which was originally founded in 1907, though they also opened a location in the Los Angeles area. Today the brand is opened by North Coast Brewing. This ad ran in the Ventura Weekly Post and Democrat of Ventura, California, announcing that “It’s not the robins. It’s not the March winds. It’s not the rosebuds. It’s Acme Bock Beer That tells you Spring is here!”

Beer Saints: St. Joseph

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Today is the feast day of St. Joseph, husband of Mary, and the “legal” father of Jesus. While he’s not the patron saint of brewers or anything beer related, it’s his feast day that marks the beginning of the Frühjahrsbierfest in Munich, Germany. Frühjahrsbierfest translates as “Spring Beer Festival” and it’s also sometimes called “Little Oktoberfest.” It’s very similar to Oktoberfest, held in the same place but is more local-focused and considerably smaller. The modern festival is held in late April now, ending in early May, and this year’s one in Stuttgart begins April 16th and concludes on May 8, with a similar one in Munich over the same dates. But today is its traditional start date and it lasted, I believe, around two weeks.

“Saint Joseph with the Flowering Rod,” by Jusepe de Ribera, c. 1630.

Here is his main description from his Wikipedia page:

Joseph (Hebrew: יוֹסֵף‎, romanized: Yosef; Greek: Ἰωσήφ, romanized: Ioséph) is a figure in the canonical gospels who was married to Mary, mother of Jesus, and was the legal father of Jesus. The Gospels name brothers of Jesus; the Gospel of James, an apocryphal work of the late 2nd century, theorized these as the sons of Joseph from an earlier marriage. This position is still held in the Orthodox churches, but the Western church holds to Jerome’s argument that both Joseph and Mary must have been lifelong virgins and that the “brothers” must have been his cousins. Perspectives on Joseph as a historical figure are distinguished from a theological reading of the Gospel texts.

Joseph is venerated as Saint Joseph in the Catholic Church, Orthodox Church, Oriental Orthodox Church, Anglicanism, and Lutheranism. In Catholic traditions, Joseph is regarded as the patron saint of workers and is associated with various feast days. The month of March is dedicated to Saint Joseph. Pope Pius IX declared him to be both the patron and the protector of the Catholic Church, in addition to his patronages of the sick and of a happy death, due to the belief that he died in the presence of Jesus and Mary. Joseph has become patron of various dioceses and places.

“Joseph’s Dream” by Rembrandt, completed in 1645.

While not a beer saint in the usual sense, I included him because of his association to this German beer festival. Because of his importance to Christianity, he is a patron for a bewildering number of people, places and things, including carpenters, craftsmen, families, lawyers, people who fight communism, social justice, travelers, working people. The places he’s the patron for include, Austria, Belgium, Bavaria, Bohemia, Canada, the Croatian people, the New World, along with Buffalo, NY; Cologne, Germany; La Crosse, Wisconsin; San Jose, California; and Westphalia, Germany. And trust me, that’s just the tip of the iceberg. For the rest, check out CatholicSaints.info.

Beer In Ads #4913: Oertels ’92 Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Oertels ’92 Old Style Bock Beer and was published March 18, 1937. The brewery was the Oertels Brewing Co. of Louisville, Kentucky, which was originally founded in 1874, apparently by Charles Hartmetz and his brothers, and knnown as the Butchertown Brewery, but by 1884 John Fred Oertel was involved and beginning in 1892 Oertel was the sole owner. They survived prohibition but closed in 1967. This ad ran in the Courier Journal of Louiville, Kentucky, announcing the release of Acme bock beer that day, which I imagine was similar to yesterday’s ad announcing the release of “the NEW Oertel Goat!” ak.k.a. Oertels ’92 Old Style Bock Beer. The brewery’s flagship for many years was “Ortels ’92 Beer,” presumably named for the year of the brewery’s founding.

Beer In Ads #4912: Acme Bock Beer Here!

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Acme Bock Beer and was published March 17, 1938. The brewery was the Acme Brewing Co. of San Francisco, California, which was originally founded in 1907, though they also opened a location in the Los Angeles area. Today the brand is opened by North Coast Brewing. This ad ran in the Daily News of Los Angeles, California, announcing the release of Acme bock beer that day, which I imagine was similar to yesterday’s ad announcing it would be released the following day. I love that it starts with “HERE!” and ends with “Watch it go!”