You probably know what a Rube Goldberg contraption is, even if you don’t know who Rube Goldberg was. He was a cartoonist rightly famous for coming up with the most outlandish, elaborate contraptions that went through numerous steps to do just one simple task. Your first encounter with one was probably as a kid playing the board game “Mouse Trap,” which was inspired by his work. The YouTube video below, while perhaps overly lengthy, shows just such a contraption rigged up to pour a bottle of beer into a glass. They did a nice job of setting it up and showing it at work — and it’s pretty funny, too.
Widmer & Redhook Discuss Possible Merger
The Oregonian is reporting today that merger talks between Portland’s Widmer Bros. Brewing, the largest craft brewer in Oregon, and Seattle’s Redhook Ale Brewery were disclosed on Wednesday through a mandatory regulatory filing by both Redhook and Anheuser-Busch — who owns almost 40% of Widmer and just over one-third of Redhook.
Although Widmer is probably the healthier company, Redhook (because it is traded on NASDAQ) will likely be the buyer in the deal. Rob Widmer reportedly has said that because it involves a public company that much more will be in the open due to regulatory disclosure requirements. He also stated that it is much too early in the negotiations to say when or even if anything will come of the talks.
The Seattle Times also has a more in-depth article on the talks.
Hitachino a Hit
A food writer, Kim O’Donnel, with the Washington Post, surprised herself by discovering that beer and food do indeed work quite well together. In the article, she describes having a “palate-changing, food-beer pairing experience” at a Japanese restaurant in New York City when her waiter suggested trying a Hitachino Nest Beer with the meal. In O’Donnel’s Post blog, “A Mighty Appetite,” she then goes on to detail other experiences with the Japanese craft beer and even includes a link to an interview with Kiuchi Brewery owner Toshiyuki Kiuchi at StarChefs.com. Also, at the end, fellow Celebrator writer Gregg Wiggins chimes in with a useful couple of links to additional information about beer and food from beer writer Greg Kitsock and Brooklyn Brewery brewmaster and author Garret Oliver.
Southern California Distributor Shakeup
Harbor Distributing (One of five regional beer distributors owned by beverage giant Reyes Holdings) is one of the largest in Southern California, distributing throughout Los Angeles and all of Orange County. And it just got bigger. I got an anonymous tip today that Harbor bought Gate City Distributing. Effective March 1, Harbor will be taking over the territory previously serviced by Gate City, which includes Riverside and much of the Inland Empire area. Harbor is one of the biggest Miller distributors and also carries several other popular brands such as Coors, Corona, Heineken, Guinness, Labatt’s, Newcastle, and Sierra Nevada. Consolidation is rarely a good thing for the small craft brewers.
Newcastle Soup
Thanks to my friend Pete Slosberg, who sent this item in. Today’s San Jose Mercury News has it’s food section devoted to soup and includes a yummy looking recipe using Newcastle Brown Ale. The recipe, called Newcastle Brown Ale cheddar soup, is reprinted below. I know what I’m making for dinner tonight.
Newcastle Brown Ale cheddar soup
Serves 4
2 cups cauliflower or broccoli florets
1 tablespoon butter
1/2 cup chopped onion
1 garlic clove, minced
1 teaspoon Worcestershire sauce
1 (12-ounce) bottle Newcastle Brown Ale
1 (14.5-ounce) can chicken broth
3 tablespoons cornstarch
2 cups half-and-half
2 cups aged cheddar cheese, shredded
Croutons, to tasteIn small saucepan over medium heat, cook cauliflower in water to cover until tender, 5 to 10 minutes. Drain and set aside. In a large pot over medium heat, melt butter. Stir in onion, garlic and Worcestershire sauce; cook until onion is translucent. Pour in Newcastle Brown Ale and bring to a boil. Pour in chicken broth, then return to boil.
After contents boil, reduce heat and stir in cauliflower. In a small bowl, combine cornstarch with 3 tablespoons of water; stir until dissolved. Set aside. Stir half-and-half and cheddar into the soup until the cheese melts. Stir in cornstarch mixture. Continue to cook and stir until soup thickens. Serve immediately with croutons.
Russian River’s Vinnie Cilurzo to Be Keynote Speaker at CBC
The Brewers Association in Boulder, Colorado, announced today that Vinnie Cilurzo, co-owner and founder of Russian River Brewing in Santa Rosa, California will be the keynote speaker at this year’s Craft Brewers Conference in Austin, Texas April 18-21.
Beer Chef Bruce Paton with Vinnie Cilurzo at last year’s “Tion” beer dinner.
Ben Franklin a Wino, News at 11
Okay, so maybe I used an overly sensational headline to get your attention, maybe Benjamin Franklin wasn’t exactly a wino, but he did apparently like the stuff enough to say in a letter, “behold the rain which descends from heaven upon our vineyards; there it enters the roots of the vines, to be changed into wine; a constant proof that God loves us, and loves to see us happy.” That’s a little different from the t-shirt in my bedroom dresser, which reads “”Beer is living proof that God loves us and wants us to be happy.” I must confess I was always a little skeptical that Franklin’s quote was so perfect, but it was hard not to love the idea of America’s first true genius being such a beer lover. It’s clear Franklin enjoyed beer, as well as wine and rum, from the historical record. I’m sure, for example, he would have enjoyed a pint at the India Queen Tavern in Philadelphia in 1787 where a compromise to our Constitution was hammered out. Or even earlier, in 1774, when newly arrived delegates to the Continental Congress met John and Sam Adams for a pint at the City Tavern. But as for the famous beer quote, it appears to be hogwash. That’s according to a new book by Chicago historian Bob Skilnik, Beer & Food: An American History, which goes deep into our nation’s heritage of beer and food pairing. I’ve seen an advance copy of Skilnik’s book and it’s a great, informative read, especially for those of us who have been beating the drum of beer and food.
Here’s the press release that came out today:
As bookstores make ready for the release of “Beer & Food: An American History” (Jefferson Press, ISBN-10: 0977808610, ISBN-13: 978-0977808618, $24.95) by nationally recognized beer and brewing expert Bob Skilnik, the author thinks it’s time to address one of the biggest historical fallacies concerning Ben Franklin. Beer-themed web sites, brewing organizations and even “beer writers” are fond of quoting the Founding Father and his love of beer. A web search of the supposed Franklin quote, “Beer is proof that God loves us and wants us to be happy,” yields almost 100,000 hits, all with vague attributions that Franklin did indeed utter the quote or penned it in his long-running pamphlets of sound advice and witticisms known as “Poor Richard’s Almanack.”
Beer is proof that God loves us and wants us to be happy
“I challenge anyone to find the documented attribution of Franklin making this beery statement,” says the author and researcher. “My research indicates that Franklin did make a similar quote in a letter to his friend, French economist Andre Morellet, around 1779 while living in France. In the letter, Ben Franklin swoons over the pressings from the noble grape, even mentioning its starring role at the Wedding at Cana, ‘Behold the rain which descends from heaven upon our vineyards; there it enters the roots of the vines, to be changed into wine; a constant proof that God loves us, and loves to see us happy,’ says Franklin, and after reading the entire letter, one might argue that he had consumed more than enough French wine while writing his friend Morellet about its qualities.”The tweaking of Franklin’s passage about rain from the heavens and its eventual conversion into wine probably took place during the post-Repeal era when the U.S. brewing industry was in a heated battle with liquor manufacturers for the taste buds and dollars of a generation of drinkers who had turned towards ardent spirits during National Prohibition. As part of their marketing plan to groom a bigger beer-drinking audience, the United States Brewers Association began a decades-long advertising campaign that was quick to associate beer and beer drinking with our Founding Fathers, early American history and patriotism.
“With Benjamin Franklin’s 301st birthday coming up on January 17, I hope I can set the record straight about this little white lie. I have no doubt that ole Ben enjoyed a tankard or two of beer with friends and associates, but this beer quote is inaccurate. Imagine if a dairy association had hijacked the original Franklin quote years ago and substituted the word ‘milk’ instead.”
Strange Brew: My Beer Predictions for 2007
To Beer or Not to Beer. As Strange Brew was a loose parody of Hamlet, I thought I’d peer crazily into the skull of poor Yorick, and try to divine the future. Let’s see if anything that happened last year can be used to predict what might happen in the beer industry in 2007. Here are five things I think will happen this year. Let’s see how I do a year from now. What are your predictions?
Craft beer growth will hit double digits for 2006 and also will continue to rise through 2007.
Price wars among the large domestic producers and the popular import brands will heat up again beginning in spring or early summer.
Mainstream media attention will increase and will actually begin to improve.
A-B’s Here’s to Beer PR campaign will either quietly disappear or if the website remains up will not have any new content added now that Bob Lachky is no longer in charge of the effort.
Gluten-Free beer made for the growing number of people with Celiac disease will surprise most predictions and become a bigger niche than expected.
Free Happy Hour Law Goes Into Effect
California State Bill 1548 went into effect today, handing — as usual — another advantage to large beer companies and further eroding a level playing field for breweries in California. It was originally an even worse bill, but thankfully the California Small Brewers Association was successful in working with legislators and other interested parties to scale back some of the bill’s provisions. It passed without fanfare at the end of August and was quietly signed into law by the Governator, with our watchdog media all but completely silent, in and of itself a telltale sign of whose interests the bill will serve.
The law was originally pushed by Anheuser-Busch which tells you everything about who will benefit most from it. A-B argued that it leveled the playing field for them to compete with wineries and liquor manufacturers and that they plan to “conduct only small educational tastings about new beers.” Sure, and I’m Napoleon Bonaparte.
According to the article in today’s San Francisco Chronicle:
“It’s an opportunity for us to get consumers to sample some of our new products,” said Andrew Baldonado, western region vice president of government affairs for Anheuser-Busch. “The winter’s bourbon cask ale is a seasonal beer that we’re doing. The best way to introduce those new products to consumers is to be able to have them sample them.”
Of course, retailers with the right kind of license can and already have been conducting beer tastings under current law. The new law now allows manufacturers — you know, brewers — to sample the public on their beer directly beyond those few who visit their breweries, such as at bars and restaurants. It further permits “8 ounces per person a day and requires the beer to be served in a glass.” Tasting sessions cannot last more than an hour and there are also other limitations. The full text of the bill is available on one of my previous posts.
In a way, it feels weird to be against this bill because on its face it appears to make exposing people to beer much easier and in literally thousands more locations than under the former system. And I firmly believe that the only way to teach people what beer really is, meaning good beer, involves tasting them on it one on one. So this should be a good thing, at least on paper. The reason it’s not is because of who can afford to really take advantage of the new law. It shouldn’t take a genius to figure out who can best afford to buy eight ounces of beer for a bar full of potential drinkers.
But A-B insists their “purpose” is “education, not intoxication.”
“It would never be an instance where we would be buying the house a round,” said Baldonado. “We would talk to consumers one at a time about whatever product it may be, whether it’s Budweiser or something else.”
Sure, and I’ll never invade Russia or sell Louisiana to the Americans. As the Chronicle article concludes, Glynn Phillips, of Rubicon Brewing, acknowledges the economic difficulty for small brewers to offer free beer. “A small guy like me, I can’t afford to do that,” Phillips said. “But bigger breweries can walk into a restaurant and sample an entire crowd.” Phillips also recently spearheaded the founding of the Northern California Brewers Guild to pool resources between small brewers north of the Bay Area. Such guilds are necessary precisely because the craft brewers don’t have the wherewithal that the large brewers do. And that’s why this law is not all it seems, because it will allow the big guys one more advantage over the small brewers.
One final note that’s almost funny. The Chronicle article contains a quote from Fred Jones, a lawyer with the neo-prohibitionist group, California Council on Alcohol Problems, a coalition of religious groups. Not surprisingly, he doesn’t like the law either, but for different reasons. Here’s what he has to say:
“It was jokingly referred to as the ‘Free Happy Hour’ bill (in the Capitol), so I think that gives you an image of what could happen,” Jones said. “What is the reason behind giving someone 8 ounces of beer free? One could argue that with wineries, each winery is different and every bottle is different depending on age or season. But we’re talking about beer here.”
Wow! Talk about wearing your naked ignorance on your sleeve. Every wine is different but all beer is the same? How stupid do you have to be about beer to think that? Or to say it out loud? Sheesh.
Top 10 Beer Stories of 2006
As the year winds down, everybody and his brother has a top ten list for the year and I’m no different. It helps, I think, to stop and reflect on what happened over the previous year which puts the whole year in perspective and makes it easier to prepare for the coming one. So here are my choices for the top ten beer stories of 2006.
The 2006 Hop Fire: A Yakima hop warehouse owned by S.S. Steiner of Germany caught fire, destroying 4% of the U.S. hop production for the year. October 2.
Gambrinus Loses Corona: After years of successfully selling Corona and building the brand throughout the eastern United States, Grupo Modelo pulled the rug out from under Gambrinus and declined to renew their contract. March 10.
The Lost Abbey: Stone Brewing moved their operations to Escondido and Pizza Port Brewing (now Port Brewing) bought their old brewery in San Marcos. After getting the brewery up and running, Port launched the Lost Abbey label, one of the most exciting new breweries in years. January 31.
GABF Turns 25: This year marked the 25th Anniversary of the Great American Beer Festival. That’s an important milestone because it signals that craft beer has now been around — and popular — for a quarter century. For almost all of that time, GABF has been the biggest festival in the U.S. and the best place to try different beers in one location. September 28-October 1.
The Ram Closes: In May of this year, Charles Wells and Young’s announced that on October 2 they would be merging their two companies. But the biggest part of the story was the announcement that as a part of the merger they would be closing the 400-Year Old Ram Brewery, one of the biggest losses of brewing heritage and a telling sign of how business in general feels about its own history, which is to say not at all. As the science of business grows in sophistication, profit has never before in history been so singularly important. And never before has business seemed so devoid of emotion, reason or even a sense that people matter at all. May 23.
The Empty Glass-Lined Tanks of Old Latrobe: Anheuser-Busch bought the brand Rolling Rock, previously owned by InBev, in an effort to counteract falling revenues to their core brands and keep up their stock’s share price. They did not, however, buy the Latrobe Brewery where Rolling Rock had been brewed since 1939, placing an entire town’s economy and well-being in jeopardy. Preferring to view their decision as a mere externality, A-B took no steps to back up the company’s rhetoric about being a good corporate citizenship. May 19.
Mainstream Media’s Less-Than-Accurate Beer Coverage: With craft beer on the rise and sales of beer manufactured by the large domestic companies slumping, the media in 2006 began paying a bit more attention to beer in general and craft beer more specifically. At least it certainly seemed that way. Unfortunately, while much of the local coverage was good, a lot of the national coverage from the larger, more mainstream media was not. A common problem was hiring wine and/or food writers wholly unfamiliar with beer while beer writers remained underemployed. Sure there’s some selfishness at work, but those of us in this rarified profession would just be happy if beer was reported with accuracy and even a little passion or feeling for the subject matter. A simple sense of respect afforded beer would go a long way, too. But time and time again various big media outlets did such a poor job and spread such misinformation that many of us could not stay silent and frequently wrote letters to the editors in an effort reverse this trend. Did it have any effect Only time will tell. For example, October 9, October 12, October 13, October 27 and November 3.
A-B Troubles & Solutions: Early in the year, Anheuser-Busch reported a substantial 4th quarter drop in income, a trend which had begun the previous year, but which led to all manner of steps by the company throughout 2006 to keep the share price up and keep their distributors and shareholders happy. Just a few of the things A-B accomplished was starting the questionable Here’s to Beer PR campaign; picked up several import brands for distribution such as Grolsh and Tiger; bought Rolling Rock; tried to add brands to their “Craft Beer Alliance;” test-marketed or debuted new products such as the organic Wild Hop Lager, Redbridge Sorghum Beer, along with many others and even started a spirits division (Long Tail Libations); and finally inked a much-rumored distribution deal with most of InBev’s brands. The sheer number of things A-B flung against the business wall to see what might stick was truly staggering. There was something like fifty new products and line extensions. It seemed every week or so there was a new announcement. And for the most part, it worked, as the share price did indeed continue to improve. A-B had to eat some crow, however, when they finally admitted changing the formula for their most popular beers over the years. But overall, things looked rosy again for the world’s largest malt beverage company.
Craft Beer’s Continued Ascendency: For the second consecutive year craft beer led all adult beverages, and showed growth of 9% over the previous year. And by August it looked like for 2006 craft beer was up 11% for the first half of the year. If that figure holds it will mark three consecutive years of good, solid growth. Ten years ago, in 1996, the industry turned downward in terms of growth and after a few down years growth again began slowly several years ago. But now craft beer is the fastest growing segment of the US beverage alcohol industry and is on track to threepeat. This is obviously great news for lovers of great beer and those who believe smaller and regional breweries can better serve the needs of of consumers. This is also undoubtedly the reason that the media is once more paying beer some attention (See No. 4) albeit not always effectively. It’s also one of the reasons people are drinking less domestic industrial light lagers, the highly engineered chemical food products manufactutred by the ginormous multi-national beer corporations.
The Costco Decision: Few court decisions have as much potential to change the way beer is sold across the country. If Costco gets their way, it will be very bad for small breweries everywhere whose access to market and ability to fairly compete with the larger producers will be severely impaired — possibly fatally in some cases. The Washington State Liquor Control Board has appealed the decision and that appeal will be heard next March. April 22 and April 24.
And what will next year bring? See tomorrow’s post with my predictions for the beer industry in 2007.