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Historic Beer Birthday: Emil G. Sick

June 3, 2025 By Jay Brooks

emil-sick
Today is the birthday of Emil George Sick (June 3, 1894-November 10, 1964). Sick was the “son of Canadian brewer Fritz Sick, who built Sick’s Lethbridge Brewery.”

“He was a brewing worker and industrialist in Canada and later the US. He is well known for his involvement as owner of baseball teams and stadiums in Seattle and Vancouver, British Columbia from the 1930s until 1960.

He was chairman of the board of Sick’s Rainier Brewing Company and president of Sicks’ Brewery Enterprises, Inc., both of Seattle, and a director of three other firms, Molson’s Brewery, Ltd., and Sicks’ Breweries, Ltd., both of Canada, and the Peoples National Bank of Washington. He also was a director of the Seattle World’s Fair.”

Here’s a short biography from Find a Grave:

Sportsman. Northwest baseball pioneer. Former owner of the Pacific Coast League’s Seattle Rainiers. He constructed Sick’s Seattle Stadium which opened in June 1938 and served as home to the Seattle Rainiers, Seattle Angels and the 1969 major league Seattle Pilots. He rose to prominence in the brewing industry along with his father Fritz, operating breweries in Vancouver, Edmonton, Regina, Great Falls, Spokane and the Rainier Brewery in Seattle. Active in civic affairs, he served as president of both the Seattle Historical Society and Seattle Chamber of Commerce. He was also instrumental in the founding of the King County Blood Bank and as chairman of the Washington State March of Dimes.

“In 1934 the Sicks made their most important transaction. It would transform Emil Sick into one of Seattle’s most significant citizens and impact the game of baseball in the state for decades. They acquired exclusive rights to sell the Rainier brand in Washington and Alaska from the Rainier Brewing Company of San Francisco.”

And this is his obituary from the Great Falls Tribune on November 11, 1964:

And here’s another obituary, this one from the Leader Post on November 12, 1964:

And here’s one more obit. This one’s from the News Tribune:

Filed Under: Birthdays, Just For Fun Tagged With: Canada, History, Seattle, Washington

Beer Birthday: Don Tse

June 3, 2025 By Jay Brooks

Today may or may not — and probably isn’t — the 55th birthday of Don Tse, who has been ducking my inquiries into such birthdate for some time now. But he recently revealed it was this week, and that he was younger than me (which is a safe bet for most people at this point) and in his “mid-fifties.” Don is a Canadian beer writer who writes for Forbes, Good Beer Hunting and All About Beer, among others. With his nickname, “The Don of Beer,” which is also his website, you can find out much more about Don, including his love of puns. As to when his actual birthday might be, if he won’t tell me, then I’ll just have to make it up. Join me in wishing Don a very happy maybe birthday.

Me at Don at this year’s Firestone Walker Invitational Beer Festival.
Don, Emily Sauter, and me at
Me and Don at GABF in 2024.
Don (back left) and a group of us in Toronto after judging the inaugural Canada Beer Cup.
Also out on the town in Toronto in 2022.

Filed Under: Birthdays, Just For Fun Tagged With: Beer Writers Guild, Canada

Beer In Ads #4986: Cascade Bock Beer

June 2, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Cascade Bock Beer. The ad was published on June 2, 1918. This one was for Vancouver Breweries Ltd., of Vancouver, British Columbia, which was originally founded in 1902 by a merger. This ad ran in The Vancouver Sun, of Vancouver, British Columbia, Canada.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, British Columbia, Canada, History, Vancouver

Beer In Ads #4985: Iron City Bock Beer

June 1, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Iron City Bock Beer. The ad was published on June 1, 1895. This one was for Iron City Brewing Co., which was located in Pittsburgh, Pennsylvania and was founded by Edward Frauenheim in 1861. This ad ran in the Lebanon Daily News, of Lebanon, Pennsylvania.

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Beer In Ads #4984: Daufer’s Celebrated Bock Beer

May 31, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Daufer’s Celebrated Bock Beer. The ad was published on May 31, 1909. This one was for Daufer & Co., which was located in Allentown, Pennsylvania from 1860 until 1938, although it was known by a variety of names over that time period. This ad ran in the Allentown Democrat, also of Allentown, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Beer In Ads #4983: Refresh Yourself With Delicious Bock Beer

May 28, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Wooden Shoe Beer. The ad was published on May 28, 1953. This one was for the Wooden Shoe Brewing Co. of Minster, Ohio, which was originally founded in 1869 by Franz Lange, though it became known by the Wood Shoe name after 1939 until it closed in 1954. This ad ran in the Chillicothe Gazette, of Chillocothe, Ohio. I don’t think of bock as beer that goes well with athletics, so the text for this ad is a little odd: “Refresh Yourself After a Hot Day In The Sun With Delicious Bock Beer.” Um, no thanks. I also love how he brought his family along while he plays golf. The son, presumably, is carrying his clubs, but the wife? Is she just watching him play? Oh, 1950s, you were a weird time.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Ohio

Beer In Ads #4982: Wiener Bock Beer

May 27, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Wiener Bock Beer. The ad was published on May 27, 1912. This one was for H. Kostenbader & Co. of Catasauqua, Pennsylvania, which was originally founded in 1867 and often known as the Eagle Brewery. This ad ran in the Morning Call, of Allentown, Pennsylvania. No word as to why they called it “Wiener Bock Beer,” or what makes it “The Real Beer.” But at least they “also Bottle and Sterilize it at the Brewery for Family Use.” For “Family Use?” What does that mean?

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Beer In Ads #4981: Christian Moerlein’s Bock Beer

May 26, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Christian Moerlein’s Bock Beer. The ad was published on May 26, 1903. This one was for Christian Moerlein Brewing Co. of Cincinnati, Ohio, which was originally founded in 1853. This ad ran in the Omaha World Herald, of Omaha, Nebraska. The ad is promoting all of their beers, and it’s hard to see, but on the seven wooden barrels along the bottom there’s a different style on each one, with the second from the right listing their “Bock.”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Nebraska, Ohio

Beer In Ads #4980: Daeufer’s Celebrated Bock Beer

May 25, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Daeufer’s Celebrated Bock Beer. The ad was published on May 25, 1917. This one was for Daeufer-Lieberman Brewing Co. of Allentown, Pennsylvania, which was originally founded in 1869 but was known by this name betweenn 1915-1938. This ad ran in the Allentown Leader, also of Allentown, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Beer In Ads #4979: Geo. Walter’s Bock Beer

May 24, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Geo. Walter Bock Beer. The ad was published on May 24, 1932. This one was for Geo. Walter Brewing Co. of Appleton, Wisconsin, which was originally founded in 1862 but through a variety of owners and name changes over the years until closing in 1972. This ad ran in the Post Crescent, also of Appleton, Wisconsin.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Wisconsin

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