Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

The Yule Lads of Iceland #11: Doorway-Sniffer

December 22, 2023 By Jay Brooks

Hopefully, by now, you’ve seen my post last Tuesday with an overview of the Icelandic tradition of the Yule Lads. If you haven’t, go back and read that first so this will make more sense. According to folklore, today — December 22 — is the day when the eleventh Yule Lad arrives.

The eleventh Yule Lad’s name is Gáttaþefur, which translates as Doorway-Sniffer. He has an abnormally large nose, and his particular brand of mischief is an acute sense of smell which he uses to locate leaf bread (laufabrauð), which “is a traditional kind of Icelandic bread that is most often eaten in the Christmas season. Originating from northern Iceland but now eaten throughout the country, it consists of round, very thin flat cakes with a diameter of about 15 to 20 cm (6 to 8 inches), decorated with leaf-like, geometric patterns and fried briefly in hot fat or oil.” It’s also called snowflake bread.

Here’s how he’s described in the 1932 Icelandic poem, “Yule Lads,” by Jóhannes úr Kötlum:

Eleventh was Door Sniffer,
a doltish lad and gross.
He never got a cold, yet had
a huge, sensitive nose.
He caught the scent of lace bread
while leagues away still
and ran toward it weightless
as wind over dale and hill.

Doorway-Sniffer arrives each year on December 22, and leaves again on January 4.

And here’s a more thorough explanation, from Iceland24:

Eleventh was Doorway Sniffer
– Who never had a cold,
Even though he had a funny
And enormous nose.

The scent of Leaf Bread
He smelled in the hills,
And lightly, like the smoke,
He followed that scent.

Gáttaþefur (Door Sniffer) is a big-nosed fellow that, instead of developing a nose complex and turning to rhinoplasty, used his protuberance to his own advantage.

Gáttaþefur ‘s nose not only is noticeable enough to make any Cirano look like a mere amateur, but it is also extremely sensitive: this dude can smell Christmas delicacies as accurately as a truffle hog. But Gáttaþefur doesn’t care much for truffles. He prefers laufabrauð (the traditional Icelandic bread that is eaten during the Christmas period), cookies and cakes. And of course when he finds something edible he likes, he doesn’t content himself with the smell…

Gáttaþefur will be around sniffing on the night of December 22. Be sure to lock all your cookies in a safe if you don’t intend to eat them all before this darling arrives.

The 13 Yule Lads, Mom, Dad and Cat:

Filed Under: Just For Fun, Related Pleasures Tagged With: Christmas, History, Holidays, Iceland

Beer In Ads #4655: Miss Rheingold 1962 Plans Her Vermont Trip

December 21, 2023 By Jay Brooks

Thursday’s ad is for “Rheingold Beer,” from 1962. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In 1962, Kathy Kersh won the contest and became Miss Rheingold for that year. She was born Kathleen Kroeger Kersh on December 15, 1942 in Los Angeles, California (though one source claimed it was Hawaii). She attended a theatrical school, studying dance and acting. In 1959, she won the title of Miss Junior Rose Bowl, and became a professional model, and later an actress and singer. After her year as Miss Rheingold 1962, she married actor Vince Edwards, best known as Dr. Ben Casey on the TV show of the same name. But they were married for only four months before divorcing, and her daughter was born shortly thereafter when she became a single mother. Some of her more memorable appearances were on Burke’s Law, My Favorite Martian, The Beverly Hillbillies, The Man from U.N.C.L.E., and a small part in the film “The Americanization of Emily.” In 1967, she signed a record deal with Power Records, and released two singles. After a small role as Cornelia, one of the Joker’s henchmen, on Batman, she married Burt Ward, who played Robin. That marriage last two years, and afterwards she attended business school and embarked on successful a career in commercial real estate. As far as know, she still lives in Sherman Oaks, California. In this ad, from September, Miss Rheingold 1962, Kathy Kersh, is still in New England, planning her trip at the New England Heritage Trail booth in Burlington, Vermont.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

The Yule Lads of Iceland #10: Window-Peeper

December 21, 2023 By Jay Brooks

Hopefully, by now, you’ve seen my post last Tuesday with an overview of the Icelandic tradition of the Yule Lads. If you haven’t, go back and read that first so this will make more sense. According to folklore, today — December 21 — is the day when the tenth Yule Lad arrives.

The tenth Yule Lad’s name is Gluggagægir, which translates as Window-Peeper. His particular brand of mischief is being snoop who looks through windows in search of things to steal.

Here’s how he’s described in the 1932 Icelandic poem, “Yule Lads,” by Jóhannes úr Kötlum:

The tenth was Window Peeper,
a weird little twit,
who stepped up to the window
and stole a peek through it.
And whatever was inside
to which his eye was drawn,
he most likely attempted
to take later on.

Window-Peeper arrives each year on December 21, and leaves again on January 3.

And here’s a more thorough explanation, from Iceland24:

Tenth was Window Peeper
A grumpy lad,
Who sneaked to the window
And looked through it.

If anything was inside
Nice to look at,
He usually later
Tried to get that.

Gluggagægir (Window Peeper) is the tenth Yule Lad in the list. He’s one of my faves too. Maybe he actually is the Lad I like the most.

The Window Peeper is a classic figure in literature, music and cinema. If you don’t like the classic window peeper’s approach, just think about James Stewart in Rear Window, but reversed.

There are many elements at play when this kind of characters are involved so I can safely say Gluggagægir is the Lad with more potential: with a little of invention you could have a whole series of Christmas thrillers or horrors made after him.

Some consider Gluggagægir just a very nosy guy, but completely harmless – although he does like to steal when something he sees arouses his fancy. Some others prefer to add a sinister aura to his curiosity, describing him as a hardcore voyeur…

Whatever the truth, you are now aware of his habit of peeping through windows at night. So, unless you’re OK with it, maybe you’ll feel more comfortable drawing your curtains on December 21.

So, this guy may be looking in your window between Dec 21 and Jan 3, so give him a friendly wave and wish him Gleðileg Jól (Happy Holidays)

The 13 Yule Lads, Mom, Dad and Cat:

Filed Under: Just For Fun, Related Pleasures Tagged With: Christmas, History, Holidays, Iceland

Beer In Ads #4654: Miss Rheingold 1962 On The U.S.S. Albacore

December 20, 2023 By Jay Brooks

Wednesday’s ad is for “Rheingold Beer,” from 1962. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In 1962, Kathy Kersh won the contest and became Miss Rheingold for that year. She was born Kathleen Kroeger Kersh on December 15, 1942 in Los Angeles, California (though one source claimed it was Hawaii). She attended a theatrical school, studying dance and acting. In 1959, she won the title of Miss Junior Rose Bowl, and became a professional model, and later an actress and singer. After her year as Miss Rheingold 1962, she married actor Vince Edwards, best known as Dr. Ben Casey on the TV show of the same name. But they were married for only four months before divorcing, and her daughter was born shortly thereafter when she became a single mother. Some of her more memorable appearances were on Burke’s Law, My Favorite Martian, The Beverly Hillbillies, The Man from U.N.C.L.E., and a small part in the film “The Americanization of Emily.” In 1967, she signed a record deal with Power Records, and released two singles. After a small role as Cornelia, one of the Joker’s henchmen, on Batman, she married Burt Ward, who played Robin. That marriage last two years, and afterwards she attended business school and embarked on successful a career in commercial real estate. As far as know, she still lives in Sherman Oaks, California. In this ad, from September, Miss Rheingold 1962, Kathy Kersh, is still in New England, this time standing on board the U.S.S. Albacore, which “was a Gato-class submarine which served in the Pacific Theater of Operations during World War II, winning the Presidential Unit Citation and nine battle stars for her service.” In Portsmouth, New Hampshire, it’s the main attraction of the USS Albacore Museum.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

The Yule Lads of Iceland #9: Sausage-Swiper

December 20, 2023 By Jay Brooks

Hopefully, by now, you’ve seen my post last Tuesday with an overview of the Icelandic tradition of the Yule Lads. If you haven’t, go back and read that first so this will make more sense. According to folklore, today — December 20 — is the day when the ninth Yule Lad arrives.

The ninth Yule Lad’s name is Bjúgnakrækir, which translates as Sausage-Swiper. His particular brand of mischief is hiding in the rafters so he can snatch the sausages that are being smoked.

Here’s how he’s described in the 1932 Icelandic poem, “Yule Lads,” by Jóhannes úr Kötlum:

The ninth was Sausage Swiper,
a shifty pilferer.
He climbed up to the rafters
and raided food from there.
Sitting on a crossbeam
in soot and in smoke,
he fed himself on sausage
fit for gentlefolk.

Sausage-Stealer arrives each year on December 20, and leaves again on January 2.

And here’s a more thorough explanation, by Robert Nelson, on Medium.

Bjúgnakrækir, or Sausage-Swiper, probably has the most lucrative job of the thirteen Yule Lads. He’ll make his way up to your rafters, possibly above the fireplace where his waiting gets him all tarnished in ash and soot (excuse the cross-referencing). From there, he’ll find a moment to make away with your sausage. The calorie-rich reward probably sustains him for longer than the simple bowl- or spoon-lickers of the group.

The sausage in question is an Icelandic “delicacy” called the bjuga, from which the Bjúgnakrækir derives his name. It’s usually made of smoked lamb meat, sometimes combined with horse- and or pork as well. Valur Grettison has done a nice write-up of the bjuga for the Reykjavik Grapevine, and concludes that the only people who continue to enjoy the bjuga are the “alt-right nuts” who are desperately searching for some bygone and pure Icelandic culture.

In other words, it’s not known for being a pleasing meal.

And here’s another, from Iceland24:

Ninth was Sausage Snatcher
Artful and quick.
He hied up to the rafters
And snatched a little there.

On a kitchen beam he sat
In smoke and soot
And ate a smoked sausage,
That was very good.

In contrast with Skyrgámur‘s habit of eating tons of healthy skyr, Bjúgnakrækir (Sausage Swiper), the Yule Lad arriving on the 20th night of December, prefers his snacks high in cholesterol. Nobody knows exactly what his preference is: rumors say he will ravenously eat all kinds of sausages, without any exception. His appetite can make him reckless sometimes.

Smoked sausages are a brilliant way to preserve meat in a place like Berk (or most of the North Atlantic Islands) where it may snow and hail and rain locusts (or whatever Hiccup dreams up in his snarkfest), but it rarely gets cold enough to freeze food. So smoking, pickling, drying, curing are all ways to keep food stashed through the winter.

The rafters are an ideal place to store the lamb meat and fish meat sausages once they are prepared. Then the cook just snags down dinner from the ceiling and dumps it in a pot to boil. Sometimes you have to climb a bit to get dinner. At the Haddock household it´s a good thing there is a tall chieftain and a willing Night Fury to help with this. And a few cleverly designed long hooks for those days when the chief dragon tamer/chef does not want dragon drool on the sausages.

Until December 20, of course. Then Bjúgnakrækir makes his way into the farms and the village, ready to snatch some sausages. It’s a good thing he’s an acrobat so he can climb WAAAY up into those rafters and reach for the prize. He just, unfortunately, is a leeetle bit afraid of heights. But singing usually helps him deal with the situation, and also keeps the watch dragon fast asleep.

So, if you are planning to make sausage stuffing or simply hot dogs between Dec 20 and Jan 2, keep ’em hidden. This guy’s on the prowl!

Luckily for this chap, there’s not much need for recklessness in recent times: in Reykjavík you can find near the harbor the famous Bæjarins beztu pylsur (Best hot dog in town in English) stand, described by many satisfied customers as one of the best in the world. I’m pretty sure Bjúgnakrækir knows very well and he visits the stand regularly during his annual excursions.

The 13 Yule Lads, Mom, Dad and Cat:

Filed Under: Just For Fun, Related Pleasures Tagged With: Christmas, History, Holidays, Iceland

Beer In Ads #4653: Miss Rheingold 1962 On The Heritage Trail

December 19, 2023 By Jay Brooks

Tuesday’s ad is for “Rheingold Beer,” from 1962. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In 1962, Kathy Kersh won the contest and became Miss Rheingold for that year. She was born Kathleen Kroeger Kersh on December 15, 1942 in Los Angeles, California (though one source claimed it was Hawaii). She attended a theatrical school, studying dance and acting. In 1959, she won the title of Miss Junior Rose Bowl, and became a professional model, and later an actress and singer. After her year as Miss Rheingold 1962, she married actor Vince Edwards, best known as Dr. Ben Casey on the TV show of the same name. But they were married for only four months before divorcing, and her daughter was born shortly thereafter when she became a single mother. Some of her more memorable appearances were on Burke’s Law, My Favorite Martian, The Beverly Hillbillies, The Man from U.N.C.L.E., and a small part in the film “The Americanization of Emily.” In 1967, she signed a record deal with Power Records, and released two singles. After a small role as Cornelia, one of the Joker’s henchmen, on Batman, she married Burt Ward, who played Robin. That marriage last two years, and afterwards she attended business school and embarked on successful a career in commercial real estate. As far as know, she still lives in Sherman Oaks, California. In this ad, from September, Miss Rheingold 1962, Kathy Kersh, is still in New England, standing in front of a sign for the New England Heritage Trail, this one in Burlington, Vermont. As far as I can tell, the heritage trail was created before the Interstate system and was primarily a map to tourist destinations around New England. I also found a promotional film for it created in 1965.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

The Yule Lads of Iceland #8: Skyr-Gobbler

December 19, 2023 By Jay Brooks

Hopefully you already saw my post last Tuesday with an overview of the Icelandic tradition of the Yule Lads. If you haven’t, go back and read that first so this will make more sense. According to folklore, today — December 19 — is the day when the eighth Yule Lad arrives.

The eighth Yule Lad’s name is Skyrgámur, which translates as Skyr-Gobbler. His particular brand of mischief is that he has a great affinity for Skyr, which is similar to yogurt. It’s a “traditional Icelandic cultured dairy product. It has the consistency of strained yogurt, but a milder flavor. Skyr can be classified as a fresh sour milk cheese, similar to curd cheese consumed like a yogurt in the Baltic states, the Low Countries, Germany and Russia. It has been a part of Icelandic cuisine for centuries. Skyr has a slightly sour dairy flavor, with a hint of residual sweetness. It is traditionally served cold, either plain or with cream. Commercial manufacturers of skyr have added flavors such as vanilla, coffee, or fruit.”

Here’s how he’s described in the 1932 Icelandic poem, “Yule Lads,” by Jóhannes úr Kötlum:

Skyr Gobbler, the eighth,
was an awful stupid bloke.
He lambasted the skyr tub
till the lid on it broke.
Then he stood there gobbling
– his greed was well known –
until, about to burst,
he would bleat, howl and groan.

Skyr-Gobbler arrives each year on December 19, and leaves again on New Year’s Day, January 1.

And here’s a more thorough explanation, by Robert Nelson, on Medium.

Skyrgámur brings us back to a familiar theme…a Yule Lad who sneaks into your home to steal food. In this case, the offending miscreant is after your skyr, a kind of Icelandic yogurt. This yogurt was usually kept in a cool, dry place in a barrell-like tub.

Frankly, there’s little need to delve into why Skyrgámur is after your yogurt. After all, Icelandic yogurt hit the big time about ten years ago and is a fixture on American grocery shelves to this day. The national brand is Siggis, and Trader Joe’s carries their own version of Icelandic yogurt as well. Icelandic yogurt swooped in after Greek yogurt had made a splash in the early part of the 21st century, and is marketed as a healthier alternative to regular American yogurts.

Skyr is made from different cultures, which provide a naturally sweeter taste than yogurt, without the addition of extra sugar. It’s also very thick…it takes more milk to make skyr than to make yogurt, and as a result, it’s a very dense consistency. Icelanders are accustomed to “cutting” their skyr with regular milk to lighten it up a bit. So there you have it, your insider tip: add milk to your yogurt for a lighter consistency and to make it last longer!

At any rate, Skyrgámur knows that skyr is delicious, but doesn’t care much for the milk trick…he’ll just gobble it straight out of your tub. Not very sanitary, if you ask me.

And here’s another, from Iceland24:

Skyr Gobbler, the eighth one,
Was a terrible bull.
The lid off the skyr tub
With his fist he smashed.

Then he gobbled up
As much as he could,
Till he was close to bursting
And moaned and grunted.

Skyr (or farköst) is a type of cheese, though it more resembles a very thick yogurt. The Greek yogurt that has become so popular lately resembles it, but not exactly. Skyr tastes tangy, thick and rich, yet it actually is low fat.

Like yogurt, you need to use a “starter” culture from a previous batch of skyr. Milk with all of the cream skimmed out is mixed with buttermilk, rennet and a bit of older skyr culture and brought to a boil. It is allowed to cool down slowly so the rennet can “work its magic.” A curd and whey has been created. The mixture is strained through something like cheese cloth until all the whey has dripped out. (The whey is saved as a preservative for meats). The remaining “curds” are skyr.

Skyrgámur is not the brightest Yule Lad in the litter, and after a full year of doing other things (he is into collecting snow in the winter and dew drops in the summer and his collection keeps getting stolen by someone mysterious), he often forgets exactly how to do his job. Eat it, play with it, throw it at someone, decorate it? His Terrible Terror friend is just as forgetful but still 100% of a prankster. Deadly combination.

They call him stupid, but apart from his lack of temperance Skyrgámur is not that stupid. For those who are wondering, skyr is a low-fat and very high in proteins dairy product, similar to strained yogurt, but much healthier. Thanks to its components, skyr’s nutritional benefits are quite remarkable.

So if you don’t want to share any of your cultural experiences with Skyrgámur, hide your yogurt, skyr, buttermilk, filmjölk, kefir and sour cream from sight between Dec 19 and Jan 1.

The 13 Yule Lads, Mom, Dad and Cat:

Filed Under: Just For Fun, Related Pleasures Tagged With: Christmas, History, Holidays, Iceland

Beer In Ads #4652: Miss Rheingold 1962 On A Swan Boat

December 18, 2023 By Jay Brooks

Monday’s ad is for “Rheingold Beer,” from 1962. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In 1962, Kathy Kersh won the contest and became Miss Rheingold for that year. She was born Kathleen Kroeger Kersh on December 15, 1942 in Los Angeles, California (though one source claimed it was Hawaii). She attended a theatrical school, studying dance and acting. In 1959, she won the title of Miss Junior Rose Bowl, and became a professional model, and later an actress and singer. After her year as Miss Rheingold 1962, she married actor Vince Edwards, best known as Dr. Ben Casey on the TV show of the same name. But they were married for only four months before divorcing, and her daughter was born shortly thereafter when she became a single mother. Some of her more memorable appearances were on Burke’s Law, My Favorite Martian, The Beverly Hillbillies, The Man from U.N.C.L.E., and a small part in the film “The Americanization of Emily.” In 1967, she signed a record deal with Power Records, and released two singles. After a small role as Cornelia, one of the Joker’s henchmen, on Batman, she married Burt Ward, who played Robin. That marriage last two years, and afterwards she attended business school and embarked on successful a career in commercial real estate. As far as know, she still lives in Sherman Oaks, California. In this ad, still from August, Miss Rheingold 1962, Kathy Kersh, is back in New England, in Boston this time, specifically on a SwanBoat at the Public Gardens.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

The Yule Lads of Iceland #7: Door-Slammer

December 18, 2023 By Jay Brooks

Hopefully you already saw my post last Tuesday with an overview of the Icelandic tradition of the Yule Lads. If you haven’t, go back and read that first so this will make more sense. According to folklore, today — December 18 — is the day when the seventh Yule Lad arrives.

The seventh Yule Lad’s name is Hurðaskellir, which translates as Door-Slammer. As you can probably guess from his name, his particular brand of mischief is that he likes to slam doors, especially during the night, waking people up.

Here’s how he’s described in the 1932 Icelandic poem, “Yule Lads,” by Jóhannes úr Kötlum:

The seventh was Door Slammer,
a sorry, vulgar chap:
When people in the twilight
would take a little nap,
he was happy as a lark
with the havoc he could wreak,
slamming doors and hearing
the hinges on them squeak.

Door-Slammer arrives each year on December 18, and leaves again on New Year’s Eve, December 31.

And here’s a more thorough explanation, by Robert Nelson, on Medium.

Hurðaskellir is, depending on your point of view, either a fun loving miscreant or a deeply disturbed sociopath. You see, he enjoys sneaking into your home for the express purpose of slamming doors. He’s not just in it for the loud noises, although it does seem to provide him a great deal of pleasure. Instead, he waits until you’re asleep, and then slams the door. He’s trying to wake you up!

The poem identifies his preferred moment as “twilight,” which, in Iceland at this time of year, is in the mid-afternoon (3:30 pm, or so, in Reykjavik). Remember, the land of the midnight sun in summer is the land of perpetual darkness in winter. You’ll experience a good three hours or so of day-like conditions between sunrise (the sun poking its head out from behind the mountains) and sunset (the sun returning to the darkness). The bright side of all of this is that when Hurðaskellir, you’re probably well-rested because there’s not much to do during this time other than rest at home.

Also, I can’t really imagine a regular human being would be drawn to the mechanical squeaking of door hinges, but Hurðaskellir is into that as well. More evidence that he is unwell.

And here’s another, from Iceland24:

Seventh was Door Slammer,
– He was a little brash.
When people in the dark
Wanted to nap.

He was not one bit
Sorry for that,
If loud, creaking noises
Came from the hinges.

Hurðaskellir (Door Slammer) is a peculiar Yule Lad and much more of a prankster than most of his brothers. He doesn’t care much for food, but he’s got the obsessive addiction of door-slamming. No door is safe when this crazy rascal is around. The louder the noise, the better – and just to be sure, better repeating the trick more than once in a row: Hurðaskellir’s ego is quite troublesome.

We all know people with the annoying tendency of being very noisy when they close doors, but the problem with Hurðaskellir is that he likes to do that at night. I suggest that you don’t forget to lock any single door in your house, especially if you’re living with somebody with severe heart conditions…

What’s worse is that Hurðaskellir seems to have a fan club with a lot of children in it, because they just LOVE to slam doors and say they are imitating their favorite hero.

Hurðaskellir is going to harass your doors on 18 December.

The 13 Yule Lads, Mom, Dad and Cat:

Filed Under: Just For Fun, Related Pleasures Tagged With: Christmas, History, Holidays, Iceland

Beer In Ads #4651: Miss Rheingold 1962 Serves Beautifully

December 17, 2023 By Jay Brooks

Sunday’s ad is for “Rheingold Beer,” from 1962. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In 1962, Kathy Kersh won the contest and became Miss Rheingold for that year. She was born Kathleen Kroeger Kersh on December 15, 1942 in Los Angeles, California (though one source claimed it was Hawaii). She attended a theatrical school, studying dance and acting. In 1959, she won the title of Miss Junior Rose Bowl, and became a professional model, and later an actress and singer. After her year as Miss Rheingold 1962, she married actor Vince Edwards, best known as Dr. Ben Casey on the TV show of the same name. But they were married for only four months before divorcing, and her daughter was born shortly thereafter when she became a single mother. Some of her more memorable appearances were on Burke’s Law, My Favorite Martian, The Beverly Hillbillies, The Man from U.N.C.L.E., and a small part in the film “The Americanization of Emily.” In 1967, she signed a record deal with Power Records, and released two singles. After a small role as Cornelia, one of the Joker’s henchmen, on Batman, she married Burt Ward, who played Robin. That marriage last two years, and afterwards she attended business school and embarked on successful a career in commercial real estate. As far as know, she still lives in Sherman Oaks, California. In this ad, still from August, Miss Rheingold 1962, Kathy Kersh, is on a tennis court, sitting in the umpire’s perch, talking to the other players, two of whom are drinking Rheingold beer. Apparently she served their beer beautifully.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

« Previous Page
Next Page »

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Bob Paolino on Beer Birthday: Grant Johnston
  • Gambrinus on Historic Beer Birthday: A.J. Houghton
  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens

Recent Posts

  • Beer In Ads #5256: Oh Boy.. This Really Picks You Up! June 1, 2026
  • Historic Beer Birthday: Thomas Carling June 1, 2026
  • Historic Beer Birthday: Otto Flood Emmerling June 1, 2026
  • Beer Birthday: Phil Markowski May 31, 2026
  • Beer Birthday: Julia Herz May 31, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.