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Jay R. Brooks on Beer

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Beer In Ads #3698: Nature At Its Best

April 16, 2021 By Jay Brooks

Friday’s ad is for “Coors Beer,” from 1938. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This shows one way that “Nature at its Best,” because it made the Bonneville salt flats which turned out to be the best motor speedway,” which naturally (pun intended) leads to the creation of perfect spring water for brewing beer in the Rocky Mountains. Um, okay.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Coors, History

Beer In Ads #3697: Pearls Are Hard To Find

April 15, 2021 By Jay Brooks

Thursday’s ad is for “Coors Beer,” from 1938. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This explores the idea that “Pearls Are Hard To Find,” and compares that to “Water Perfect For Brewing Beer,” which I guess is sort of true

Filed Under: Art & Beer, Beers Tagged With: Advertising, Coors, History

Beer In Ads #3696: Where Balance Counts

April 14, 2021 By Jay Brooks

Wednesday’s ad is for “Coors Beer,” from 1938. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This explores the idea of “Where Balance Counts,” and naturally the two they come up with to compare are “Riding an Aquaplane” and “Choosing a Beer.” I mean, once you’ve got one, the other just obviously follows.

Filed Under: Beers

The Shooting Of Dan McGoo

April 14, 2021 By Jay Brooks

Tex Avery (February 26, 1908–August 26, 1980) is simply one of the best animators of all time, and that’s not hyperbole. He’s also a personal favorite. He was “known for producing and directing animated cartoons during the golden age of American animation. His most significant work was for the Warner Bros. and Metro-Goldwyn-Mayer studios, where he was crucial in the creation and evolution of famous animated characters such as Bugs Bunny, Daffy Duck, Porky Pig, Elmer Fudd, Droopy, Screwy Squirrel, George and Junior, and Chilly Willy.”

Here’s how one critic described Avery’s innovative approach:

Above all, [Avery] steered the Warner Bros. house style away from Disney-esque sentimentality and made cartoons that appealed equally to adults, who appreciated Avery’s speed, sarcasm, and irony, and to kids, who liked the nonstop action. Disney’s “cute and cuddly” creatures, under Avery’s guidance, were transformed into unflappable wits like Bugs Bunny, endearing buffoons like Porky Pig, or dazzling crazies like Daffy Duck. Even the classic fairy tale, a market that Disney had cornered, was appropriated by Avery, who made innocent heroines like Red Riding Hood into sexy jazz babes, more than a match for any Wolf. Avery also endeared himself to intellectuals by constantly breaking through the artifice of the cartoon, having characters leap out of the end credits, loudly object to the plot of the cartoon they were starring in, or speak directly to the audience.

One of his best known cartoons was called “The Shooting of Dan McGoo,” which debuted today, April 14, 1945, at least according to the iMDb (some sources give different dates).

The plot, such as it is, spoofs Robert W. Service‘s poem, The Shooting of Dan McGrew, “complete with a literal depiction of a man with one foot in the grave. But when Dan McGoo turns out to be Droopy, it turns into a Droopy-versus-the Wolf/Wolf-goes-ape-for-the-girl gagfest.” But the story takes place in a small Alaska bar, and there are a lot of great beer and booze references throughout the animated film.

From the outskirts of town, the camera pans into the entrance of the Malamute Saloon, where at the entrance they advertise “Beer.”
Then the shot moves to the right to reveal another, smaller door for “Short Beers.”
Inside the bar.
Inside, the pianist was doing his part, surrounded by mugs of beer and discarded or broken bottles and glassware.
After we’re introduced to Dan McGoo, who in reality is Droopy, we then meet his paramour, Lou, and afterwards it cuts to the bar where the wolves bellied to the bar all give a wolf call.
Drink up.
Someone yells for a beer, and the bartender fills up a mug behind the bar, then flings it down the bar to whoever ordered it, taking a hilarious route along the bar.
Lookout, curve ahead.
Uh, oh. Stop sign.
Coming through.
Can I go now?
Wait, cocktail pedestrian using the crosswalk.
Go, finally it’s our mug’s turn.
Requisite beer “on the house” gag as they scramble to the roof.
Then one of Avery’s most famous cartoon characters, Lou, takes the stage and all hell breaks loose.
Eventually beer makes a final appearance about a minuted before the ending.

But go ahead and watch it all unfold:

13 – The Shooting of Dan McGoo from dadada on Vimeo.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Cartoons, Humor

Beer In Ads #3695: Choose The Beer With Balanced Flavor

April 13, 2021 By Jay Brooks

Tuesday’s ad is for “Coors Beer,” from 1938. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This explores the idea that “For Greatest Satisfaction … Choose a Golf Club with Balanced Weight.” And from that advice, they conclude that you should likewise “Choose the Beer with Balanced Flavor.” Um, okay.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Coors, History

Beer In Ads #3694: Coors The Thrill Of Discovery

April 12, 2021 By Jay Brooks

Monday’s ad is for “Coors Beer,” from 1938. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This explores the idea that you’ll be just thrilled once you taste Coors Export Lager. Um, okay.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Coors, History

Beer In Ads #3693: Coors Precision Counts

April 11, 2021 By Jay Brooks

Sunday’s ad is for “Coors Beer,” from 1938. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This explores the idea that precision counts in brewing, too. Um, okay.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Coors, History

Beer In Ads #3692: Coors Confidence

April 10, 2021 By Jay Brooks

Thursday’s ad is for “Coors Beer,” from 1938. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This explores the idea that confidence, like confidence in your car, is applicable to the beer you drink. Um, okay.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Coors, History

Bistro IPA Festival Winners 2021

April 10, 2021 By Jay Brooks

Today was the 23rd annual IPA Festival and the 3rd annual Hazy IPA Festival at the Bistro, but that’s only because there wasn’t a festival last year. It was a lovely sunny day in Hayward, making it was perfect beer-judging weather now that we’re no longer in the basement. This year we judged in pairs, split into two groups of regular clear IPAs and hazy IPAs. The full list of winners is below.

Traditional IPAs

  • 1st Place: Altamont Maui Waui IPA
  • 2nd Place: Slice Green Nugget
  • 3rd Place: Sun River Clearview West Coast IPA

Hazy IPAs

  • 1st Place: Sierra Nevada Hazy Little Thing
  • 2nd Place: Danville Hop Magee
  • 3rd Place: Societe Bulbous Flowers Hazy IPA

Filed Under: Beers, Events, Just For Fun, News Tagged With: Awards, Bay Area, Beer Festivals, IPA

Beer In Ads #3691: Coors Taken In Moderation

April 9, 2021 By Jay Brooks

Thursday’s ad is for “Coors Beer,” from 1936. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This ad ran shortly after the end of Prohibition and features the tagline “Beer: Taken in Moderation Not Only is Harmless, but Actually Healthful.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Coors, History

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