Wednesday’s ad is for “Coors Beer,” from 1982. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This ad features the tagline “Taste the High Country,” which was used in the early 1980s and this time it’s an outdoorsy man with climbing ropes slung over his shoulder in shorts and woolen socks.
Tuesday’s ad is for “Coors Golden Lager Beer,” from 1980. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This ad features the tagline “Taste the High Country,” which was used in the early 1980s and another dude, though this time with a full beard posing with his horse. Advertising at this time really went through a cowboy phase, and it wasn’t just Coors. Ads from the same time by Anheuser-Busch, Marlboro and many others were heavily cowboy-themed.
Monday’s ad is for “Coors Golden Lager Beer,” from 1982. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This ad features the tagline “Taste the High Country,” which was used in the early 1980s and another dude with a manly mustache at a rodeo.
Sunday’s ad is for “Coors Golden Lager Beer,” from 1981. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This ad features the tagline “Taste the High Country,” which was used in the early 1980s and a dude with a pretty spectacular mustache.
Saturday’s ad is for “Coors Golden Lager Beer,” from 1981. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This ad features the tagline “Taste the High Country,” which was used in the early 1980s and also rocky mountain, another consistent element in Coors’ advertising.
Friday’s ad is for “Schueler & Coors Golden Lager Beer,” from the 1870s. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. Adolph Coors along with Jacob Schueler started the brewery in 1873, but Coors bought out Schueler in 1880.
Today is the feast day of St. Urban of Langres (327 CE– c. 390 CE) was a French saint and bishop. He served as the sixth bishop of Langres from 374 until his death. Saint Leodegaria was his sister. During a period of persecution of the Church, Urban hid for a while in a vineyard. There he converted the vine dressers, who then helped him in his covert ministry. Due to their work, and to Urban’s devotion to the Holy Blood, he developed great affection to all the people in the wine industry, and they for him, which is why he’s a patron saint of vine dressers, vine growers, vintners, but also coopers and barrel-makers.
While Urban is probably more associated with the wine industry, the fact that coopers and barrel-makers consider him to be their patron, he’s also clearly part of the beer world, as well.
Most depictions of Urban show him with grapes.
Thursday’s ad is for “Coors Golden Beer,” from maybe the late 19th century, though this one is a reproduction. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one features four bottles of beer in a stream with the commonly used tagline “Brewed with Pure Rocky Mountain Spring Water.”.
Wednesday’s ad is for “Miller Lite,” from 1984. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features another celebrity roster of Lite Beer personalities on a camping trip, or at least staged around a fire. At least in this ad, there’s a key at the bottom so you can identify everybody in attendance.
Tuesday’s ad is for “Miller Lite,” from the 1980s. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features a celebrity roster of former Lite Beer personalities posing as two bowling teams with the tagline “Lite Beer: The Winner in Any League.” I count at least 22 people in the ad, although I suspect part of the ad is cut off since it feels like something may be missing. I don’t know everyone in the photo, but I do see Bubba Smith, Ray Nitschke, Dick Butkus, Ben Davidson, Truman Capote, John Madden, Rodney Dangerfield, and Boog Powell. Who else do you see?
Here’s a better image of the assembled folks.
