Thursday’s ad is for “Coors Beer,” from 1938. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This explores the idea that confidence, like confidence in your car, is applicable to the beer you drink. Um, okay.
Today was the 23rd annual IPA Festival and the 3rd annual Hazy IPA Festival at the Bistro, but that’s only because there wasn’t a festival last year. It was a lovely sunny day in Hayward, making it was perfect beer-judging weather now that we’re no longer in the basement. This year we judged in pairs, split into two groups of regular clear IPAs and hazy IPAs. The full list of winners is below.
Thursday’s ad is for “Coors Beer,” from 1936. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This ad ran shortly after the end of Prohibition and features the tagline “Beer: Taken in Moderation Not Only is Harmless, but Actually Healthful.”
Thursday’s ad is for “Coors Beer,” from 1981. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This ad features the tagline “Taste the High Country,” which was used in the early 1980s and this time it’s an outdoorsy man climbing ra sheer rock face wall.
Wednesday’s ad is for “Coors Beer,” from 1982. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This ad features the tagline “Taste the High Country,” which was used in the early 1980s and this time it’s an outdoorsy man with climbing ropes slung over his shoulder in shorts and woolen socks.
Tuesday’s ad is for “Coors Golden Lager Beer,” from 1980. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This ad features the tagline “Taste the High Country,” which was used in the early 1980s and another dude, though this time with a full beard posing with his horse. Advertising at this time really went through a cowboy phase, and it wasn’t just Coors. Ads from the same time by Anheuser-Busch, Marlboro and many others were heavily cowboy-themed.
Monday’s ad is for “Coors Golden Lager Beer,” from 1982. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This ad features the tagline “Taste the High Country,” which was used in the early 1980s and another dude with a manly mustache at a rodeo.
Sunday’s ad is for “Coors Golden Lager Beer,” from 1981. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This ad features the tagline “Taste the High Country,” which was used in the early 1980s and a dude with a pretty spectacular mustache.
Saturday’s ad is for “Coors Golden Lager Beer,” from 1981. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This ad features the tagline “Taste the High Country,” which was used in the early 1980s and also rocky mountain, another consistent element in Coors’ advertising.
Friday’s ad is for “Schueler & Coors Golden Lager Beer,” from the 1870s. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. Adolph Coors along with Jacob Schueler started the brewery in 1873, but Coors bought out Schueler in 1880.
