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Jay R. Brooks on Beer

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Beer In Ads #3353: Heineken’s Bierbrouwerij Maatschappij Detail

May 17, 2020 By Jay Brooks

Sunday’s ad is for Heineken, from the late 1800s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This is a postcard showing detail of the poster for Heineken’s Bierbrouwerij Maatschappij that I shared yesterday. I’m not sure who created this artwork.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3352: Heineken’s Bierbrouwerij Maatschappij

May 16, 2020 By Jay Brooks

Saturday’s ad is for Heineken, from the late 1800s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This poster is for Heineken’s Bierbrouwerij Maatschappij, and unfortunately, this is the biggest image of it I could find. I’m not sure who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3351: Heineken’s Bierbrouwerij Maatschappij HBM

May 15, 2020 By Jay Brooks

Friday’s ad is for Heineken, from the 1870s or 80s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This poster is for Heineken’s Bierbrouwerij Maatschappij, and is touting their “Handelsmerk” or trademark. The poster was created by Kunh & Benedictus, Lithographers of Rotterdam.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3350: Heineken’s Bierbrouwerij Maatschappij

May 14, 2020 By Jay Brooks

Thursday’s ad is for Heineken, from 1873. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This poster is for Heineken’s Bierbrouwerij Maatschappij, and identifies it as being located in Amsterdam and Rotterdam. The poster was created by Amand Lithographers of Amsterdam.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Holidays, The Netherlands

Beer In Ads #3349: Heineken’s The Haystack

May 13, 2020 By Jay Brooks

Wednesday’s ad is for Heineken, from around 1870. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. With the confetti and the lantern, it looks like the goat is here to party. This poster is for De Hooiberg, or The Haystack, and identifies it as Stoombier Brouwerij, Heineken & Co., Amsterdam, and it was created by Dutch artist Johan Conrad Greive.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3348: Heineken Couple

May 12, 2020 By Jay Brooks

Tuesday’s ad is for Bière de Vézelise, from the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. With the confetti and the lantern, it looks like the goat is here to party. This poster was created by Dutch artist Frans Mettes.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3347: Bière de Vézelise

May 11, 2020 By Jay Brooks

Monday’s ad is for Bière de Vézelise, from 1920. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Bière de Vézelise, a brewery that was located in northeastern France, founded 1863 by founded by Antoni Moreau and closed in 1971. This poster was created by French artist Guerzan.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3346: Amstel Bokbier

May 10, 2020 By Jay Brooks

Sunday’s ad is for Heineken, from the 1930s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Amstel Brewery, which was founded in 1870 in Amsterdam, in The Netherlands. The Heineken family bought the brewery in 1968. The poster was created by Dutch artist Zoltán Szathmàry.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3345: Heineken’s Bokbier Neon

May 9, 2020 By Jay Brooks

Saturday’s ad is for Heineken, from the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. I don’t know who created this poster, and unfortunately I could only find a small image of it.

Here’s a larger image I subsequently found, although it doesn’t have the writing in the foam.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3344: Heineken’s Bokbier

May 8, 2020 By Jay Brooks

Friday’s ad is for Heineken, from 1935. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This poster was created by Dutch artist Aart Bijl.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

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