Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

Beer In Ads #3368: La Trappistine

June 1, 2020 By Jay Brooks

Monday’s ad is for La Trappistine, from 1897. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was apparently created for a Trappist beer … maybe. Some websites where I’ve found do insist it was for a Trappist beer, but a least a few others think it was a liquor of some kind. Either way, it’s too cool not to share. The poster was created by famed Czech painter, illustrator and graphic artist, who lived in Paris during the Art Nouveau period, Alphonse Mucha. The original is at the Art Institute of Chicago.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Czech Republic, France, History

Beer In Ads #3367: Heineken Sax

May 31, 2020 By Jay Brooks

Saturday’s ad is for Heineken, from around 2017. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This poster was created by the Puerto Rican design firm SanFeliu.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3366: Enjoy Again!

May 30, 2020 By Jay Brooks

Friday’s ad is for Heineken, from maybe the 1960s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. I’m not sure who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3365: Among Friends We Drink Heineken

May 29, 2020 By Jay Brooks

Friday’s ad is for Heineken, from maybe the 1960s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. The text at the top, “Entre amis on boit Heineken la bière de l’élite,” Google translates as “Among friends we drink Heineken the beer of the elite.” Since it mentions being imported in the text, as well, this was undoubtedly for sales in another country, but I’m not sure which one nor do I know who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3364: Heineken Eyes

May 28, 2020 By Jay Brooks

Thursday’s ad is for Heineken, from 1953. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This poster was created by Dutch artist Frans Mettes.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3363: Heineken’s Bokbier Flowers

May 27, 2020 By Jay Brooks

Wednesday’s ad is for Heineken, from maybe the 1930s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. I don’t know who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3362: Delicious Clear Heineken

May 26, 2020 By Jay Brooks

Tuesday’s ad is for Heineken, from maybe the 1970s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. The text at the bottom, “Heerlijk, helder Heineken,” Google translates as “Delicious clear Heineken.” Ah, remember when beer being clear was a positive descriptor?

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3361: Four Pints Of Heineken

May 25, 2020 By Jay Brooks

Monday’s ad is for Heineken, from maybe the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3360: Heineken, Delicious! Hygienic! Sustainable!

May 24, 2020 By Jay Brooks

Sunday’s ad is for Heineken, from maybe the 1930s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. The text at the bottom, “Heerlijk! Hygienisch! Houdbaar!” Google translates as “Delicious! Hygienic! Sustainable!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3359: Heineken, Favoured In 128 Countries

May 23, 2020 By Jay Brooks

Saturday’s ad is for Heineken, from maybe the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

« Previous Page
Next Page »

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Bob Paolino on Beer Birthday: Grant Johnston
  • Gambrinus on Historic Beer Birthday: A.J. Houghton
  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens

Recent Posts

  • Historic Beer Birthday: John Courage Jr. June 26, 2026
  • Beer In Ads #5275: Gerst Bock Beer! The Famous Spring Tonic. June 25, 2026
  • Beer Birthday: Andy French June 25, 2026
  • Historic Beer Birthday: Peter Ganser June 24, 2026
  • Historic Beer Birthday: Steve Harrison June 24, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.