Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #3313: Fürst

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Tuesday’s ad is for Fürst beer, from the 1930s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for what I believe is a Dutch brewery located in Het Sas, which “is a small village in the municipality Alphen-Chaam in the Dutch province of North Brabant.” The only other word on the poster is “écluse,” which is a lock, the kind used in a canal. I do not have any idea who created this poster.

Beer In Ads #3312: Super Biere Ardenne

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Monday’s ad is for Super Biere Ardenne, from 1937. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Primee a L’Exposition de la Boisson in 1937, celebrating beer from the Ardennes region of France. This poster was created by an artist who signed their name “Carlo.”

Beer In Ads #3311: Ancre Pils Dockside

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Sunday’s ad is for Ancre Pils, from the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie de l’Espérance, which is located in Schiltigheim, France, in the northeast. It was founded in 1746, and today it is owned by Heineken. I’m not sure who created this thermometer sign.

Beer In Ads #3310: Ancre Pils-Export

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Satday’s ad is for Ancre Pils-Export, from the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie de l’Espérance, which is located in Schiltigheim, France, in the northeast. It was founded in 1746, and today it is owned by Heineken. I’m not sure who created this poster. In case you were curious, “tue la soif…” means “kill thirst.”

Beer In Ads #3309: Ancre Pils A Day At The Beach

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Friday’s ad is for Ancre Pils, Biere d’Alsace, from the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie de l’Espérance, which is located in Schiltigheim, France, in the northeast. It was founded in 1746, and today it is owned by Heineken. This poster was created by French artist R. Keller.

Beer In Ads #3308: Rodenbach Bier & Prawns

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Thursday’s ad is for Rodenbach Bier, from 1960. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Rodenbach Brewery, which is located in Roeselare, Belgium. It was founded in 1821 by four brothers, and today it is owned by Palm Breweries. I’m not sure who created this illustration.

Beer In Ads #3307: Brasserie de Hanoi

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Wednesday’s ad is for the Brasserie de Hanoi, from 1899. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Brasserie de Hanoi, which although is not in Europe, but Vietnam, the brewery was founded by Frenchman Alfred Hommel in 1892, when Vietnam was a French colony. He located his brewery in Tonkin and it operated until 1927. I’m not sure who created the poster, but the text at the bottom: “La Meilleure des Bieres, Sans Addition D’Alcool” means “The Best of Beers Without Addition of Alcohol.” I assume that means they didn’t add any additional alcohol, not that they were making non-alcoholic beer, but it seems like a strange selling point.

Beer In Ads #3306: Exposition Bruxelles Kermesse 1897

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Tuesday’s ad is for the Exposition Bruxelles Kermesse, from 1897. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Exposition Bruxelles Kermesse “in three colors,” whatever that means, although essentially it was a World’s Fair held in Brussels that year, and they apparently drank quite a lot of beer. “At the 1897 Brussels World Fair, quite a lot of gueuze-lambic was drunk at the brewery stands (4,405 litres), although that was still peanuts compared to the consumption of ordinary lambic (12,417 litres) and faro (49,516 litres); total beer turnover was 134,241 litres including bock beer, Münchener and Bavarian beer.” This poster was created by Belgian artist Gustave Flasschoen.

Beer In Ads #3305: Gueuze Vieux Château D’Or

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Monday’s ad is for Gueuze Vieux Château D’Or, from the 1940s or 50s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Vanderperre, which was located in the Laeken-Schaerbeek area of Brussels. It was founded in 1886. “In 1968 they merged with Brabrux and continued brewing until 1972. Brabrux continued the Vanderperre brand until it was bought and closed by Interbrew.” I don’t who the artist was that created this poster.

Beer In Ads #3304: Guignies Extra Speciale

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Sunday’s ad is for Guignies Extra Speciale, from the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Guignies Brunehault, whose official name was Allard et Groetembril which was located in Guignies, Brunehaut, Belgium. It was founded in 1890, but closed in 1990, though a new brewery using the old name opened a couple of years later. This poster was created by an artist who appears to sign their name Camberty.