Beer In Ads #2924: Beer Belongs To The Food

March 5, 2019 By Jay Brooks

Tuesday’s ad is for gehört zum Essen, or “Beer belongs to the food,” from 1950. That’s the Google translation, I suspect there’s a better, idiomatic meaning to that phrase. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. It was created by German artist Thomas Abeking.

The also a few years later used the same Abeking illustration but with different text, in this case “fördert Appetit und Stoffwechsel,” which translated as “beer promotes appetite and metabolism.”

Beer In Ads #2923: Beer Is Even More Delicious With Matjes!

March 4, 2019 By Jay Brooks

Monday’s ad is for mit Matjes noch Köstlicher!, or “Beer — even more delicious with Matjes!,” from 1950. What is Matjes, you may ask? Yeah, I didn’t know either, but it’s soused herring. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. It was created by German artist Thomas Abeking.

Beer In Ads #2922: Beer Gives Strength And Rest

March 3, 2019 By Jay Brooks

Sunday’s ad is for gibt Kraft und Nervenruhe, or “Beer Gives Strength and Rest,” from 1950. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. It was created by German artist Thomas Abeking.

Beer In Ads #2921: Beer Wonderfully Quenches The Thirst

March 2, 2019 By Jay Brooks

Saturday’s ad is for löscht wunderbar den Durst, or “Beer Wonderfully Quenches the Thirst,” from 1954. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. It was created by German artist Thomas Abeking.

Beer In Ads #2920: Beer Gives Joy And Harmony

March 1, 2019 By Jay Brooks

Friday’s ad is for spendet Freude und Harmonie, or “Beer Gives Joy And Harmony,” from 1954. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. It was created by German artist Thomas Abeking.

Beer In Ads #2919: A Beer With You

February 28, 2019 By Jay Brooks

Thursday’s ad is for Ein Bier Mit Dir, or “A Beer With You,” from 1959. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is another in a series of posters promoting beer by the Swiss Breweries’ Association that began in the 1950s. It was created by Swiss artist and photographer Donald Brun.

Beer In Ads #2918: Beer Creates Sociability

February 27, 2019 By Jay Brooks

Wednesday’s ad is for schafft Geselligkeit, or “Beer creates Sociability,” from 1950. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is, I believe, part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. It was created by German artist Thomas Abeking.

Beer In Ads #2917: Putting Beer On A Pedestal

February 26, 2019 By Jay Brooks

Tuesday’s ad is for Beer, from 1956. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is another in a series of posters promoting beer by the Swiss Breweries’ Association that began in the 1950s. It was created by Swiss artist Hans Hartmann.

Beer Checkers in 1937’s “Love Is News”

February 26, 2019 By Jay Brooks

Today, February 26, 1937, saw the release of a fairly forgettable film called “Love Is News,” starring Tyrone Power, Loretta Young, and Don Ameche. According to its IMDb page, the romantic comedy is described simply. “Financier’s daughter spars with newspaper reporter: he by writing about her, she by announcing their engagement.”

And that would probably be the end of it except for one tiny detail in the story. Early in the film, a cub reporter is sent to a local reporter’s bar to get the newspaper’s ace reporter to cover a story. When the film switches to the bar, there are several reporters all gathered around two men on the floor playing checkers with mugs of beer and shots of whiskey (probably) and it’s a pretty funny game, and scene. I think I tended to think of drinking games as a more modern thing, but of course they’re probably as old as civilization itself.

beer-checkers-1 — The scene at the bar opens on the checkers game.

beer-checkers-2 — Our hero’s opponent on the other side of the board.

beer-checkers-3 — Looking over the pieces on the board, deciding on his next move.

beer-checkers-4 — Taking a shot glass with his mug.

beer-checkers-5 — The drinking the captured shot of whiskey, as the spectators also take a drink.

beer-checkers-6 — After which, play resumes.

beer-checkers-7 — The cub reporter finally shows up and apparently was on his checkers team at college and begins to help.

beer-checkers-8 — And eventually he’s in his cups, so to speak, before remember to give the message to the more seasoned reporter.

Here’s the entire film posted with Czech subtitles (which you can disable) but it’s in English. The beer checkers scene starts at about the 6:25 mark and is only a few minutes.

Beer In Ads #2916: Woman and Beer Glass

February 25, 2019 By Jay Brooks

Monday’s ad is for Beer, from 1950. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is another poster I’m not exactly sure who or what it was made for, but it was created by Swiss artist Fritz Wüthrich.

« Previous Page