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Jay R. Brooks on Beer

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Beer In Ads #2914: Hemelinger Bier

February 23, 2019 By Jay Brooks

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Saturday’s ad is for Hemelinger Bier, from 1953. From the late 1800s until the 1950s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Hemelinger Actien Brauerei, which was located in Bremen, Germany. It was founded in 1878, but Beck’s bought them in 1921 and closed the brewery in 1981. The poster is by the well-known German artist Heinz Fehling.

Hemelinger-Bier-1953

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Beer In Ads #2913: Beers To Celebrate

February 22, 2019 By Jay Brooks

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Friday’s ad is for Oranjeboom, from 1945. From the late 1800s until the 1950s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Oranjeboom. It was founded in Rotterdam, in The Netherlands, in 1690, but moved to Breda in 1990. Five years later they sold to InterBrew (now ABI) who closed the brewery in 2004. The text translates as “Beers to Celebrate,” and gove that the war in Europe had just ended, I have a pretty good idea what they were so happy about. Unfortunately, I don’t know who the artist was who created this.

Oranjeboom-beers-to-celebrate

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #2912: Bier Seit Jahrtausenden!

February 21, 2019 By Jay Brooks

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Thursday’s ad is for Bier seit Jahrtausenden!, from 1938. From the late 1800s until the 1950s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Bier seit Jahrtausenden!, which translates as Beer for Millenia! I don’t know who commissioned the poster or what its purpose was, but it’s pretty cool. This poster was created by Swiss designers Jäggi Rita and Wüthrich Urs.

Bier-leit-Jahrtaufenden

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #2911: Oranjeboom Store

February 20, 2019 By Jay Brooks

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Wednesday’s ad is for Oranjeboom, from 1950. From the late 1800s until the 1950s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Oranjeboom Brewery. It was founded in Rotterdam, in The Netherlands, in 1690, but moved to Breda in 1990. Five years later they sold to InterBrew (now ABI) who closed the brewery in 2004. This poster was created by Dutch artist Reyn Dirksen.

Oranjeboom-1950-Dirkesen

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beers Of Joy

February 20, 2019 By Jay Brooks

beersofjoy

So this looks like it should be fun. There’s a new beer film being released on March 1, which is called Beers of Joy. It apparently follows the journey of four individuals in beer, but two of them are good friends of mine, Tonya Cornett and Sean Paxton.

Beers-of-Joy-poster

Below is the press release from yesterday, announcing the film’s release:

Beer. It’s what you reach for after a long day and how you celebrate with friends – and now, it’s the focus of a new feature-length documentary – “Beers of Joy” – debuting worldwide on March 1, 2019. Written and Directed by David Swift and Scott Owen of One-Eleven Entertainment, the film examines the rich history, detailed science and unique personalities of the beer world, and encourages viewers to consider the stories behind their favorite pints. Beer lovers everywhere are invited to celebrate the film when it makes its theatrical debut at select theater locations across the country, as well as on-demand on iTunes, Comcast, Spectrum and more.

From medieval monasteries to historic German villages and all the breweries in between, “Beers of Joy” follows the fascinating journey of four distinctly different characters and how they ultimately converge over a shared enjoyment of the beloved brew, including:

  • Tonya Cornett, Gold-medal-winning Innovation Brewmaster at 10 Barrel Brewing Co., embarks on a quest across Germany and Italy to discover the ancient, cutting edge traditions and secrets to brewing a true Berliner Weisse, while finding masters of their craft along the way.
  • Beer educator Ryan Daley and Joe Vogelbacher, CEO and Co-founder of Sugar Creek Brewing Co., attempt to pass the prestigious Master Cicerone® exam, beer’s equivalent to wine’s Master Sommelier, known as one of the most difficult tests ever created.
  • Sean Z. Paxton, a self-taught chef and accomplished home brewer goes back centuries in time to discover the roots of culinary and brewing techniques and how they inspire modern day appreciation and pairings, culminating in his undertaking of an actual, 16th-century feast that may prove to be the most difficult thing he’s ever attempted.

“It’s incredible just how vast the world of beer is. Through all of my studying and experiences, I still feel as though I’ve barely scratched the surface,” said Ryan Daley. “To me, the magic of beer is how it brings people together regardless of how much you know. If you’re sitting with a pint of beer in front of you and enjoying the flavor and the company, then you’re usually in a good spot.”

The concept of what became “Beers of Joy” was first born out of Anheuser-Busch’s desire to create an entertaining film that not only celebrated the beer industry, but told the inspiring stories of the people behind it in a way that would resonate far beyond the world of beer. Producer Jonathan Hack partnered with Popular Mechanics and the award-winning filmmakers at One-Eleven Entertainment, who both shared a passion to create a true love letter to the world’s most popular and oldest fermented beverage. “Beers of Joy” is being distributed worldwide by Gravitas Ventures.

“As Directors and beer enthusiasts, it was an incredible experience for us to discover and document the amazing and compelling stories of the characters in ‘Beers of Joy,'” said David Swift, Writer-Director with Scott Owen, and CEO of One-Eleven Entertainment. “In the film, we are fortunate to have some of the biggest luminaries in the world of beer and brewing from across the globe share their passion, their knowledge and their perspective on this special beverage. We hope ‘Beers of Joy’ and its characters make you love more, laugh more, and learn more than you ever thought you might about humanity’s connection to beer… which you should always ‘Pour with Vigor!‘”

If you read through the press release, you’ll no doubt notice that Anheuser-Busch InBev provided some of the financing for the film, as did Popular Mechanics, too. But even in their own press release, their involvement seems to be downplayed, and they’re the last of the five company’s listed that were part of the making of the documentary. I’m sure there will be some hand-wringing over that, but I’m still keen to see Tonya and Sean and want to give is a fair shake. Neither of them is going to be involved in anything if they’re not comfortable with how it’s being done.

The film will make its theatrical debut during an exclusive showing at Alamo Drafthouse Cinema in Brooklyn, N.Y. on March 1st featuring a Q&A with the cast and filmmakers.

So at least Sean has a good excuse for missing my birthday party the next day, since he’ll be in New York for the premiere. Here is the trailer for the film, which gives a good flavor as to what we can expect from it:

Beers of Joy – Trailer from One-Eleven Entertainment on Vimeo.

Filed Under: Beers, Breweries, Events, Just For Fun, News Tagged With: Documentary, Film, Movies

Beer In Ads #2910: Bier Ist Gut

February 19, 2019 By Jay Brooks

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Tuesday’s ad is for Bier Ist Gut, from 1952. From the late 1800s until the 1950s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is titled “Bier ist gut,” which of course means “beer is good. But who commissioned the poster and for what purpose continues to be elusive so I don’t realy know what it was for. The poster was created by Swiss artist Paul Gusset.

Bier-ist-gut-1952-Gusset

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History, Switzerland

Beer In Ads #2909: Oranjeboom Still Life

February 19, 2019 By Jay Brooks

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Monday’s ad is for Oranjeboom, from 1935. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Oranjeboom Brewery. It was founded in Rotterdam, in The Netherlands, in 1690, but moved to Breda in 1990. Five years later they sold to InterBrew (now ABI) who closed the brewery in 2004. This poster was created by Dutch painter Jan Wijga, who did at least two similar posters for Amstel.

Oranjeboom-1935-Wijga

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #2908: Löwenbräu Bier

February 17, 2019 By Jay Brooks

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Sunday’s ad is for Löwenbräu Bier, from 1900. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Löwenbräu Brewery, in Munich, Germany, which opened in 1690. This poster was created by German-born Swiss artist Carl Moos.

Lowenbrau-1900-Carl-Moos

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Beer In Ads #2907: Bière De Monaco

February 16, 2019 By Jay Brooks

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Saturday’s ad is for Bière De Monaco, from 1936. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Brasserie Albert Bräu, in Fontvieille, Monaco. This poster was created by French artist Pierre Bellenger.

Biere-de-Monaco-1936

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Monaco

Beer In Ads #2906: Bière Du Fort-Carré

February 15, 2019 By Jay Brooks

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Friday’s ad is for Bière Du Fort-Carré, from around 1900. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Brasserie de Fort-Carré, in Saint-Dizier, France. It was founded in 1796. They were bought out in 1953, and the brewery was closed, although more recently a new company is bringing it back. This poster was created by Italian and French artist Leonetto Cappiello. It depicts French king Francis I in 1544 during a historical incident during a siege led by the Spanish and Bavarian troops of Spanish rival Charles V.

Bieres-Fort-Carre_c1900_by_Leonetto_Cappiello

In later years, the poster was also used to create a sign for the brewery.

Bieres_Fort-Carre_c1900_by_Leonetto_Cappiello

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

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