Tuesday’s ad is for Rheingold, from 1956. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features Danish and American comedian, conductor, and pianist Victor Borge. In this ad, Borge shows off his prize chicken, saying he has a lot in common with it, and then sayings he also has a lot in common with humans, too, and specifically “a liking for” Rheingold Extra Dry.
Monday’s ad is for Rheingold, from 1960. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features American jazz singer and bandleader Cab Calloway. “He was strongly associated with the Cotton Club in Harlem, New York City, where he was a regular performer. Calloway was a master of energetic scat singing and led one of the United States’ most popular big bands from the start of the 1930s to the late 1940s. Calloway’s band featured performers including trumpeters Dizzy Gillespie and Adolphus “Doc” Cheatham, saxophonists Ben Webster and Leon ‘Chu’ Berry, New Orleans guitarist Danny Barker, and bassist Milt Hinton.” In this ad, Calloway enjoys drinking a Rheingold Extra Dry after his show.
Sunday’s ad is for Rheingold, from 1940. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features American professional golfer Gene Sarazen. He was “one of the world’s top players in the 1920s and 1930s, and the winner of seven major championships. He is one of five players (along with Ben Hogan, Gary Player, Jack Nicklaus, and Tiger Woods) to win each of the four majors at least once, now known as the Career Grand Slam.” In this ad, Sarazen mentions that even before Americans played golf, they were making Rheingold Extra Dry beer.
Saturday’s ad is for Rheingold, from 1958. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features was an American actor, voice actor, film director, producer, race car driver, IndyCar owner, entrepreneur, philanthropist, and activist Paul Newman. In this ad, Newman states his perfect beer has “taste, character — everything,” and only one beer fits that description, Rheingold Extra Dry.
Friday’s ad is for Rheingold, from 1940. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features was an American television personality, sports and entertainment reporter Ed Sullivan. He was also a “syndicated columnist for the New York Daily News and the Chicago Tribune New York News Syndicate. He is principally remembered as the creator and host of the television variety program The Toast of the Town, later popularly—and, eventually, officially—renamed The Ed Sullivan Show. Broadcast for 23 years from 1948 to 1971, it set a record as the longest-running variety show in US broadcast history.” In this ad, Sullivan extolls the virtues of a dry beer, and claims the driest is Rheingold Extra Dry.
For our 134th Session, our host will be Tom Cizauskas, who writes Yours For Good Fermentables. For his topic, he’s tackling Beer Gardens, or more specifically, “What (and Where) is a Beer Garden?”
Here’s what he means by that question:
What is a beer garden? Or what isn’t a beer garden? Or what should a beer garden be? Or where is a beer garden?
Is a beer garden a place of foliage and shrubberies? Or is it a plot of concrete with umbrellas? Is a beer garden an outdoor bar? Or an outdoor Biergarten pavilion with Gemütlichkeit und Bier? Or is a beer garden to be found at a brewery with a hop trellis de rigueur?
Is a beer garden to be found outdoors, or can it be, alternatively, an interior third place, an arboretum with beer? Is a beer garden a real thing or is it a Platonic ideal, an imagined gueuzic nostalgia? Or is it a place indeed, once or often visited, not Bill Bryson in the woods, but Lew Bryson in a beer garden? If so, where is it? Tell us (with or without Lew).
According to the Beer Bloggers Conference, there are over 1,000 active “Citizen Beer Blogs” in North America, over 500 “Citizen Beer Blogs” throughout the rest of the world, and another couple hundred industry beer blogs. So, jump in folk. Please contribute!
The Beer Garden at Bohemian Hall in New York City.
So by Friday, April 6 — which by the way is New Beer’s Eve — or thereabouts, give us your take on beer gardens. To participate in the April Session, simply leave a comment at the original announcement and leave the URL to your post there, or tag him on Instagram or Twitter, or by posting a link and comment on his Facebook page.
At the Duff Gardens beer garden.
Thursday’s ad is for Rheingold, from 1941. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features American actress and model Phyllis Brooks. In this ad, when Brooks was playing Panama Hattie on Broadway, she says it’s easy to understand the popularity of her hit show by comparing it to the popularity of Rheingold Extra Dry.
Monday’s ad is for Rheingold, from 1941. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features American Hall of Fame jockey and thoroughbred horse trainer Earl Sande. In this ad, Sande says he’s ridden winners but now he prefers pouring one, like Rheingold Extra Dry.
Tuesday’s ad is for Rheingold, from 1960. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features African American film and theatre actress, singer, and dancer Dorothy Dandridge. “She is perhaps best known for being the first African-American actress to be nominated for an Academy Award for Best Actress for her performance in the 1954 film Carmen Jones. Dandridge performed as a vocalist in venues such as the Cotton Club and the Apollo Theater. During her early career, she performed as a part of The Wonder Children, later The Dandridge Sisters, and appeared in a succession of films, usually in uncredited roles.” In this ad, Dandridge says we should count her in among the total number of people who love Rheingold Extra Dry.
Monday’s ad is for Rheingold, from 1959. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features Portuguese-born Brazilian samba singer, dancer, Broadway actress, and film star Larry Steele. There’s not much I could find about him, but he apparently produced a well-known traveling show from 1946-1971 called “Smart Affairs.” In this ad, Steele is holding a glass of Rheingold Extra Dry and giving us tips on show business.
