Thursday’s ad is for is by the Brewing Industry Foundation, from 1956. Beginning during World War II, the USBIF began a series of positive ads under the name “Morale is a Lot of Little Things” followed by an unnumbered series of illustrated ads that were a precursor to the numbered “Home Life in America,” the crown jewel of ads which ran from 1945 to 1956, also known as the Beer Belongs series. But they didn’t end there, and for a short time afterward, beginning in 1956, several more similar ads were created but without the numbering or the “Home Life in America” association.

In this ad, entitled the “Have A Good Time,” the scene is at the beach, at what looks like a beachside restaurant, with a waiter serving two women and a man beers in pilsner glasses. The inset box is interesting. In it, the reader is cautioned against letting too much sunlight hit the bottle, to preserve its flavors.

Wednesday’s ad is for is by the Brewing Industry Foundation, from 1956. Beginning during World War II, the USBIF began a series of positive ads under the name “Morale is a Lot of Little Things” followed by an unnumbered series of illustrated ads that were a precursor to the numbered “Home Life in America,” the crown jewel of ads which ran from 1945 to 1956, also known as the Beer Belongs series. But they didn’t end there, and for a short time afterward, beginning in 1956, several more similar ads were created but without the numbering or the “Home Life in America” association.

In this ad, entitled the “Let’s Just Sit Awhile,” the scene is, like yesterday, in a backyard garden. But the couple can’t get any work done because it’s pouring down raining, so they decide to “just sit awhile” and drink some beer. And that seems like a pretty good idea. The inset box is interesting. In it, the reader is told to “Give beer its head — pour with glass straight, not tilted — tastes even better that way!”

Tuesday’s ad is for is by the Brewing Industry Foundation, from 1956. Beginning during World War II, the USBIF began a series of positive ads under the name “Morale is a Lot of Little Things” followed by an unnumbered series of illustrated ads that were a precursor to the numbered “Home Life in America,” the crown jewel of ads which ran from 1945 to 1956, also known as the Beer Belongs series. But they didn’t end there, and for a short time afterward, beginning in 1956, several more similar ads were created but without the numbering or the “Home Life in America” association.

In this ad, entitled the “Time For A Breather,” the scene is a man having done a lot of work in the yard, and now he’s being rewarded with a beer. But his wife appears to have two glasses of beer on that tray, and I don’t know what she did to deserve the same reward? Plus, he either looks very proud of the work he’s done, or he’s a friend of Dorothy. The inset box is interesting. In it, the reader is told to “Give beer its head — pour with glass straight, not tilted — tastes even better that way!”

Monday’s ad is for is by the Brewing Industry Foundation, from 1956. Beginning during World War II, the USBIF began a series of positive ads under the name “Morale is a Lot of Little Things” followed by an unnumbered series of illustrated ads that were a precursor to the numbered “Home Life in America,” the crown jewel of ads which ran from 1945 to 1956, also known as the Beer Belongs series. But they didn’t end there, and for a short time afterward, beginning in 1956, several more similar ads were created but without the numbering or the “Home Life in America” association.

In this ad, entitled the “Come and Get It,” the scene is several couples on a camping trip, and they suggest that when you have a cook-out, it’s not actually a real cook-out unless there’s good American beer and ale.” The inset box is interesting. In it, the reader is told to make sure their glass is clean and rinsed.

Sunday’s ad is for is by the Brewing Industry Foundation, from 1956. Beginning during World War II, the USBIF began a series of positive ads under the name “Morale is a Lot of Little Things” followed by an unnumbered series of illustrated ads that were a precursor to the numbered “Home Life in America,” the crown jewel of ads which ran from 1945 to 1956, also known as the Beer Belongs series. But they didn’t end there, and for a short time afterward, beginning in 1956, several more similar ads were created but without the numbering or the “Home Life in America” association.

In this ad, entitled the “Best Part of the Day,” the scene is two couples on a boat enjoying some beer and potato chips, which a setting sun in the background. The painting was done by Douglass Crockwell, who was an “American commercial artist and experimental filmmaker. He was most famous for his illustrations and advertisements for the Saturday Evening Post and for murals and posters for the Works Progress Administration.” The inset box is interesting. In it, the reader is cautioned against letting too much sunlight hit the bottle, to preserve its flavors.