Tuesday’s ad is for is by Ballantine Ale, from 1957. In the 1950s, Ballantine advertised the hop variety “Brewer’s Gold” as “a rare strain of choice hops” and even registered it as a trade-mark, although Brewers Gold is widely available today. In this ad, a couple took a rowboat across a lake and have stopped at a secluded spot, where another couple was waiting for them, having already laid down a blanket and were settled with glasses of Ballantine Ale. But it looks like they have enough beer to go around.

Monday’s ad is for is by Ballantine Ale, from 1958. In the 1950s, Ballantine advertised the hop variety “Brewer’s Gold” as “a rare strain of choice hops” and even registered it as a trade-mark, although Brewers Gold is widely available today. In this ad, a pair of pirates are holding (maybe burying) a chest of gold but on the sand with them is a ginormous glass of Ballantine Ale.

Sunday’s ad is for is by Ballantine Ale, from 1958. In the 1950s, Ballantine advertised the hop variety “Brewer’s Gold” as “a rare strain of choice hops” and even registered it as a trade-mark, although Brewers Gold is widely available today. In this ad, a bartender is showing off a ginormous glass of Ballantine Ale to a mountain man of some kind.

Saturday’s ad is for is by Ballantine Ale, from 1958. In the 1950s, Ballantine advertised the hop variety “Brewer’s Gold” as “a rare strain of choice hops” and even registered it as a trade-mark, although Brewers Gold is widely available today. In this ad, a pirate appears to have found some liquid gold in the form of a ginormous glass of Ballantine Ale.

Friday’s ad is for is by Ballantine Ale, from 1958. In the 1950s, Ballantine advertised the hop variety “Brewer’s Gold” as “a rare strain of choice hops” and even registered it as a trade-mark, although Brewers Gold is widely available today. In this ad, a conquistador appears to have found El Dorado, the fabled city of gold, and among the gold was te liquid kind, specificially a ginormous glass of Ballantine Ale.

Thursday’s ad is for is by Ballantine Ale, from 1958. In the 1950s, Ballantine advertised the hop variety “Brewer’s Gold” as “a rare strain of choice hops” and even registered it as a trade-mark, although Brewers Gold is widely available today. In this ad, a Prospector is in a cave, panning for gold (which is odd, because usually you pan in a river or stream, but he must have said the magic words, “It’s the Genuine,” and a glass of liquid gold appeared to him. Or maybe he’s starting to hallucinate, which would at least explain why he’s panning for gold without a water around.

Wednesday’s ad is for is by Ballantine Ale, from 1957. In the 1950s, Ballantine advertised the hop variety “Brewer’s Gold” as “a rare straion of choice hops” and even registered it as a trade-mark, although Brewers Gold is widely available today. In this ad, a Cowboy is out in the desert, sitting on a chest of gold, but seems most happy about that ginormous glass of beer that’s appeared before him like an oasis, as he recites the magic words, “It’s the Genuine.”

Tuesday’s ad is for is by Ballantine Ale, from 1957. In the 1950s, Ballantine advertised the hop variety “Brewer’s Gold” as “a rare straion of choice hops” and even registered it as a trade-mark, although Brewers Gold is widely available today. In this ad, the genie Aladdin has granted a wish and a Ballantine Ale appears on a magic flying carpet. though instead of “abracadabra,” the magic words are “It’s the Genuine.”