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Beer In Ads #2024: Enjoy Life With Miller High Life

September 5, 2016 By Jay Brooks


Monday’s ad is for Miller High Life, from 1939. In this ad, it looks like a scene from the beginning of a traditional English fox hunt, shot from fox level. And naturally you’d need a beer before following your highly-trained dogs around on horseback as they do the actual work of hunting the fox. I didn’t know that fox hunting was even a thing in the U.S., but apparently it’s still legal here even today (unlike in England, which banned it in 2005). But I love this in the text. “Wherever there’s action — wherever people are doing things — you’ll find Miller High Life.” So anywhere anyone is moving? So pretty much anywhere outside cemeteries and maybe mortuaries?

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Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Session #115: Beer Bookish

September 5, 2016 By Jay Brooks

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The 115th Session, is hosted this month by Joan Villar-i-Martí, who writes Blog Birraire. For his topic, he’s chosen The Role of Beer Books, to sum up the topic says. “I believe the importance of books for the beer culture makes them worthy of another Session.”

Here’s his full description of the topic:

The discussion at hand is “The Role of Beer Books”. Participants can talk about that first book that caught their attention, which brought them to get interested in beer; or maybe about books that helped developing their local beer scene. There’s also the bad role of books that regrettably misinform readers because their authors did not do their work properly. There are many different ways to tackle this topic.

The Session has been about books before just once, and it was about those that hadn’t already been written. I believe that their importance for the beer culture makes books worthy for another Session.

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My two primary beer bookshelves today.

For me, I have to go back before I thought about beer books, and thought about just books. I loved books for as long as I can remember. I read voraciously as a child. They were a great escape from issues I had with my home life, and particularly a psychotic, alcoholic stepfather. I loved classic adventure stories — like the Howard Pyle Robin Hood, the Swiss Family Robinson and Around the World in 80 Days — but really would read just about anything. My favorite aunt (a great aunt, actually) was very encouraging about reading. She was an unusual woman, and had a degree in chemistry from Syracuse University, which was not common in the late 1910s or early 20s. She sadly never really put it too good use, but she read constantly, and usually had several books she would be reading simultaneously. She would leave them bookmarked in each room, and would read the book left in whatever room she happened to be in. I don’t know how she did it, but it was her pattern my whole life, so she had obviously worked it out so it was easy for her. About once a month, our school handed out a flier from the Scholastic Book Club, and she had graciously agreed to buy any books I wanted. To be fair they were almost always under a buck, but it was an amazing gift.

One of the last things my biological father gave me before he was out of the picture was a multivolume children’s illustrated encyclopedia. That was my introduction to the world of reference books. And I’m still obsessed with them to this day. As much as I love stories, I love non-fiction even more. There was a quote I always loved, by Desiderius Erasmus. “When I get a little money I buy books; and if any is left I buy food and clothes.” When I joined the military, and was on my own for the first time as a young adult, that was how I lived my life. After basic training and then my MOS school in Virginia, my permanent duty station was in New York City, where I played in an Army Band from 1978 through the fall of 1980. We got paid on the 1st and 15th of each month. Since I had no rent, no utilities to pay, no insurance premiums and my used car was paid for, my paycheck was almost all disposable. After setting some aside for college each month, the rest went to books, music and video games. Every paycheck, we’d pick a new Atari 2600 cartridge and then the rest was spent on interesting books and albums (remember this was before the age of the CD or digital music).

It was during this period of time I bought a bartender’s book of cocktails. In the back of the book there was an appendix that included four reasons to drink for each day of the year. It was that book that piqued my interest in collecting dates. It’s what led to there being a Brookston Almanac (http://brookstonalmanac.tumblr.com/), though it was actually first online as The Daily Globe around 1995. And until recently, I had more books on calendar systems, almanacs, timelines and collections of dates than I did beer books.

But the first true beer book I bought was detailed in an earlier Session, Session #46: An Unexpected Discovery, and it was Michael Jackson’s World Guide to Beer. I first arrived in New York City in the spring of that year, and began exploring the city, especially jazz clubs, museums and the theater. There was a great USO office in Times Square, and we could usually pick up leftover theater or movie tickets there for free.

We also visited bars, lots of them. Somebody told us to go to McSorley’s, and it was certainly fun. But what emerged as a favorite was a bar in the East Village, Brewsky’s Beer Bar. It was a little hole-in-the-wall on 7th Avenue, but it had, for its day, a great selection of imported beers. I think the owner was Ukranian, or something like that, and there were a lot of beers from central and eastern Europe. There were dozens of similar-tasting lagers and pilsners with enchanting labels I couldn’t read. But it was the darker beers that really stood out, simply because they were so different from what I’d grown up drinking. For example, I recall Dortmunder Union vividly as a beer with distinct flavors unlike any other I’d ever tried.

I liked most of what I tried, though at the time I was drawn to the few English ales I tried, I think because they tasted so much different to me than what I was used to drinking. I was certainly hooked. I already had a somewhat obsessive love affair going with beer, but to find out that it was so much richer and more varied than I’d realized was something of an epiphany.

I longed to know more about what I was tasting, but there was scant little information available. Happily, that changed one day during one of my post-payday trips to a bookstore, I happened upon Michael Jackson’s World Guide to Beer, which had been recently published. I almost didn’t pick it up, because the garish gold and green cover had a large Miller ad in the center. But then I spied the red triangle from Bass and flipped through it. Needless to say, I bought it on the spot. Finally, I had some context to what I’d been drinking lately and was able to organize my head around the various tastes I’d been trying so chaotically.

Looking back, it seems odd that there was so little available information on beer and, compared with today, how truly ignorant I was. And it wasn’t just me. Practically everybody I knew had little or no idea about beer. The regional and national breweries at the time made no effort to educate consumers. The other beer books I was able to find at the time made little attempt to codify or explain anything. There were plenty of breweriana books, books on collecting cans, things like that. Or trivia-themed, Abel’s Book of Beer (which has been mentioned online recently), a few by Will Anderson, etc. But Jackson’s book talked about the beer itself, what was in the bottle rather than what was on the label. That was pretty cool at the time.

Since then, of course, I’ve amassed quite a few more beer books, which I started picking up while working on my first book in 1991. Below is the original shelf I set aside for beer books.

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And outgrew that one and added another next to it, but that’s now too full and place for a third will have to be found soon.

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And here’s some stragglers, and a few often-consulted books, piling up until a third shelf can be found.

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Filed Under: Just For Fun, The Session Tagged With: Beer Books, Books

Patent No. 504610A: Barrel Registering Machine

September 5, 2016 By Jay Brooks

patent-logo
Today in 1893, US Patent 504610 A was issued, an invention of Andrew W. Oppmann, for his “Barrel Registering Machine.” There’s no Abstract, although in the description it includes these claims:

This invention relates to machines for registering barrels, half barrels, and kegs, the nature and objects of which will fully appear from the subjoined description when considered in connection with the accompanying drawings, in Which- Figure l is a perspective view of my new registering machine as seen arranged over an elevator, for receiving the barrels from below. Fig. 2 is a like perspective view of the same as seen for receiving the barrels through an opening in a well from a room on the same floor. Fig. 3 is a view of an office or room located above or in another part of the building having electric bells connected with the machine for the purpose of announcing the delivery and registration of barrels or kegs by the said machine.

US504610-0

Filed Under: Beers, Breweries, Just For Fun, Politics & Law, Related Pleasures Tagged With: Barrels, Cask, History, Law, Patent

Beer In Ads #2023: Sparkling … Flavorful … Distinctive!

September 4, 2016 By Jay Brooks


Sunday’s ad is for Miller High Life, from 1966. In this ad, four manly men are playing cards in a den. There are snacks on the table, and plenty of Miller High Life. But three of them at least know enough to drink it out of a glass mug, while the fourth is leaning by the fireplace, can in hand. That must be while he’s out of the game.

Miller-1966-cards

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Patent No. 57746A: Improved Refrigerator For Liquids

September 4, 2016 By Jay Brooks

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Today in 1866, US Patent 57746 A was issued, an invention of Robert W. McClelland, for his “Improved Refrigerator For Liquids.” There’s no Abstract, although in the description it includes these claims:

What I claim as my invention, and seek to secure by Letters Patent, is a refrigerator for cooling ale, beer, and other liquids, arranged so that the casks may be supported upon slides E, resting upon the ways D in the upper part of the chest A, and the liquids be conducted by a flexible pipe, G, into a receiver, I, inclosed in the cooling-tube H, and then drawn for use through a faucet, M, passing through the small doors 0, said several parts being constructed and arranged substantially as set forth.

US57746-0

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Kegs, Law, Patent

Beer In Ads #2022: All American Favorites

September 3, 2016 By Jay Brooks


Saturday’s ad is for Miller High Life, from 1952. The All American Favorites they’re referring to in the ad are “those palate-pleasing touchdown twins” — beer and cheese. It’s nice, and slightly surprising, to see cheese and beer being referred to as “All American Favorites” so early in the 1950s.

Miller-1954-all-american

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Patent No. 4538746A: Keg-Tapping Assembly

September 3, 2016 By Jay Brooks

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Today in 1985, US Patent 4538746 A was issued, an invention of James H. Hines, for his “Keg-Tapping Assembly.” Here’s the Abstract:

The invention contemplates improved safety interlock mechanism incorporated in a keg-tapping assembly which is removably attachable to a standard beer keg or the like, via a bayonet-type engagement between lugs on the keg and a slotted flange on the keg-tapping assembly. The keg-tapping assembly is of the variety in which a handle is depressed to gain beverage-dispensing access to the keg and in which the handle is raised to close the keg and to shut off supply of gas pressure to the keg. A guide formed in the keg-tapping assembly locates a vertically displaceable locking leg, having articulated connection to the handle, such that in a downward actuation of the handle, the guided locking leg will be in a position to deny lug displacement into or through one of the slots of the slotted flange, before handle displacement can either begin to open the keg or to admit gas pressure thereto. The result is that unless the handle is sufficiently raised to allow safe removal of the keg-tapping assembly from a keg, the keg-tapping assembly cannot be removed.

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Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Kegs, Law, Patent

Beer In Ads #2021: Recipe For Snacking Pleasure

September 2, 2016 By Jay Brooks


Friday’s ad is for Miller High Life, from 1952. What’s the “Recipe for Pleasure?” “Take golden, buttery popcorn — salty peanuts — crunchy pretzels … crisp potato chips or cheese-topped crackers … and top them off with refreshing delicious Miller High Life.” I guess Miller decided to ditch making high life a high-end beer.

Miller-1952-recipe-for-pleasure

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Patent No. 3464435A: Quick Keg Tap With Self-Sealing Connection

September 2, 2016 By Jay Brooks

patent-logo
Today in 1969, US Patent 3464435 A was issued, an invention of Kay R. Lamb and Charles R. Mandeville, for their “Quick Keg Tap with Self-Sealing Connection.” Here’s the Abstract:

A keg-tapping assembly consisting of a collar installed in an opening of a keg. A bushing assembly carrying a sleeve is fastened on the collar with the sleeve extending through the collar with clearance for gas to pass into the keg. A normally closed pressure-responsive gas admission valve of the type used in pneumatic tires is provided on the bushing assembly. The bushing assembly also includes a normally collapsed live rubber axial conduit. A removable draft tube assembly can be mounted on the bushing assembly, the draft tube assembly including a rigid draft tube which is forced through the live rubber conduit and is contained coaxially in the sleeve, the draft tube extending into the keg to a considerable depth so that beverage can be forced out through the draft tube responsive to the admission of gas under pressure through the gas-admission valve. When the draft tube assembly is withdrawn, the live rubber conduit collapses, sealing otf the assembly so that foreign material cannot enter the keg.

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Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Kegs, Law, Patent

Patent No. 4220048A: Cooler And Level Indicator For Beer Kegs

September 2, 2016 By Jay Brooks

patent-logo
Today in 1980, US Patent 4220048 A was issued, an invention of John A. Grepiotis and Joseph A. Grepiotis, for their “Cooler and Level Indicator For Beer Kegs.” Here’s the Abstract:

A cooler and level indicator for beer kegs comprising an insulated container for holding iced water in contact with a keg of beer, an insulated cover for sealing the container and an externally readable level gauge for indicating the iced water level, said level being proportional to the amount of beer remaining in the keg after the keg becomes buoyant.

US4220048-1
US4220048-2

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Kegs, Law, Patent

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