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Jay R. Brooks on Beer

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Beer In Ads #1358: No Wonder It’s … Again

October 29, 2014 By Jay Brooks


Wednesday’s ad is another one for Schlitz, also from 1950. This is from a series of billboard ads from around the same time I stumbled upon, though I’m sure the originals in color are more spectacular, though in case I’m a little glad it’s in black and white. In this ad for Schlitz, they’re advertising with a football player, agin using the tagline “No wonder it’s … The Beer that made Milwaukee famous.” I still don’t quite understand it, but I did discover it was designed by a well-known ad man at the time, Howard Scott.

Schlitz-1950-howard-scott

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, sch

Beer In Ads #1357: No Wonder It’s …

October 28, 2014 By Jay Brooks


Tuesday’s ad is for Schlitz, from 1950. This is from a series of billboard ads from around the same time I stumbled upon, though I’m sure the originals in color are more spectacular, though in case I’m a little glad it’s in black and white. In this ad for Schlitz, they’re advertising with a clown — and I HATE clowns — but even so I don’t quite understand this one. Essentially it’s saying “No wonder it’s … The Beer that made Milwaukee famous.” But why? Because … clown?

Schlitz-1950-clown

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #1356: Pointing The Way To Pleasure

October 27, 2014 By Jay Brooks


Monday’s ad is for Drewrys, from 1950. This is from a series of billboard ads from around the same time I stumbled upon, though I’m sure the originals in color are more spectacular. In this ad for Drewrys Beer and Ale, they’re advertising their Canadian association using a Mountie, although most of the beer was brewing in Indiana.

Drewrys-1950

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #1355: … Take Your ‘Pick’

October 26, 2014 By Jay Brooks


Sunday’s ad is for Haffenreffer & Co., Inc., from 1946. This is from a series of billboard ads from around the same time I stumbled upon, though I’m sure the originals in color are more spectacular. In this ad for Pickwick Ale and Pickwick Ale Light, they’re advertising like that scene in The Blues Brothers, when they play in a redneck bar. When one of the Blues Brothers asks what kind of music they play here, a waitress replies “we got both kinds: country AND western.” Same deal with the choices presented here, your “pick” is between regular adjunct ale or light adjunct ale, which according to the label is “lighter than regular Pickwick.”

Haffenreffer-pickwick-1946

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #1354: Always Mighty Good

October 25, 2014 By Jay Brooks


Saturday’s ad is for Hyde Park Beer, from 1946. This is from a series of billboard ads from around the same time I stumbled upon, though I’m sure the originals in color are more spectacular. In this Hyde Park Beer ad, they’re advertising Hyde Park Beer as “always mighty good!,” a phrase you don’t hear any more.

Hyde-Park-1946

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #1353: A Better Beer Naturally

October 24, 2014 By Jay Brooks


Friday’s ad is for Gretz Beer, from 1951. This is from a series of billboard ads from the same year I stumbled upon, though I’m sure the originals in color are more spectacular. In this Gretz ad, they’re advertising it as “a better beer naturally.” I wonder what they meant by that? There;s a clue in this wonderful sentiment that ends the ad. “Made the old-fashioned way — slowly — naturally.” I guess every other brewery was making their beer a completely different, and unnatural, way. Oh, and fast, too.

Gretz-1947

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #1352: Gimme Gold Label

October 23, 2014 By Jay Brooks


Thursday’s ad is for Acme Beer, from 1951. This is from a series of billboard ads from the same year I stumbled upon, though I’m sure the originals in color are more spectacular. In this Acme ad for their Gold Label beer, they’re advertising it as a “new lighter, drier beer.” The cartoon faces are amazing, especially that wink.

Acme-gold-label-1951

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #1351: From The Land Of Sky Blue Waters

October 22, 2014 By Jay Brooks


Wednesday’s ad is for Hamm’s, from 1951. This is from a series of billboard ads from the same year I stumbled upon, though I’m sure the originals in color are more spectacular. In this Hamm’s ad, using their iconic tagline “From the land of sky blue waters,” imagine it ginormous, with a bottle of beer being poured into a pilsner glass, with a picturesque outdoor background.

Hamms-bw-1951

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

When The Food Babe Talks, No Questions

October 22, 2014 By Jay Brooks

food-babe
This would almost be funny, if I didn’t consider her misinformation so dangerous. Oh, and a h/t to Maureen Ogle for this one. Dr. Kevin M. Folta, who is the chairman of the Horticultural Sciences Department at the University of Florida, writes on his blog, Illumination, about a recent visit by Vani Hari, as the Food Babe Visits My University.

As an actual living, breathing scientist, Folta understandably stood at odds with Hari “spreading her corrupt message of bogus science and abject food terrorism” at his school. Here’s how he really felt. “There’s something that dies inside when you are a faculty member that works hard to teach about food, farming and science, and your own university brings in a crackpot to unravel all of the information you have brought to students.” And she apparently was paid $15,000 by the University to add insult to injury, as well.

She found that a popular social media site was more powerful than science itself, more powerful than reason, more powerful than actually knowing what you’re talking about. Her discussion was a narcissistic, self-appointed attack on food science and human nutrition. It was one of the rare times when I laughed and puked at the same time.

So “who do you trust for real scientific information? This is why scientists go nutso.” Here’s a breakdown of the relative experience and knowledge between the Food Babe, Vani Hari, and Dr. Folta.

Hari-vs-Folta

Here’s a few more random thoughts from his post about the talk she gave, although I encourage you to read the entire post.

Hari then went on to talk about her successes in strong-arming Chick-fil-A, Budweiser and Subway into reformulating their foods and beverages. She’s proud that she was invited to the table, that a know-nothing with a following can affect change simply by propagating false information via the internet.

That’s not healthy activism or change based on science. That’s coercion, fear mongering and terrorism to achieve short-sighted non-victories in the name of profit and self-promotion, ironically the same thing she accuses the companies of.

On the plus side, reasonably educated college students weren’t going for her nonsense, he noted. “Throughout her presentation that was about Hari in the spotlight and ‘me-me-me’, students got up and left. She left gaping pregnant pauses where previous performances got applause — only to hear nothing. Not even crickets. This audience was not buying it, at least was not excited by it.”

Overall, he understandably found it disappointing, noting. “If this is a charismatic leader of a new food movement it is quite a disaster. She’s uninformed, uneducated, trite and illogical. She’s afraid of science and intellectual engagement.”

What stood out for me, though not a surprise in the least, is that although microphones had been set out at the sides of the stage for questions (something you see at virtually any academic talk like this) she left the stage immediately, apparently refusing to take any questions from the students. It was as if she finished talking, dropped the mic and walked out, “whisked by limo to her next fear rally,” as Folta opined. Unfortunately, that sounds about right given that numerous people tell me she deletes any questions or contrary evidence from comments on her website or Facebook page. She’s selling a product — herself — pure and simple, and she can’t let facts get in her way. In a sense, she doesn’t even need to engage anyone, as she has untold numbers of unpaid minions slavishly doing her bidding for her — the Food Babe Army — attacking any critics or criticisms, as I discovered for myself when I took issue with her nonsense about the ingredients in beer. I’m almost amazed she’s still peddling her brand of crazy to ready buyers, and yet not surprised at the same time. After all, there are still people who insist the world is flat and that climate change isn’t happening, so truly people will believe all sorts of kooky things if they don’t think too much about it. And in some ways, not thinking about stuff but believing it anyway with all your might may be well be the new American way. More’s the pity.

Derp of the Day
Don’t eat food with kemicles.

Filed Under: Editorial, Food & Beer, News, Related Pleasures Tagged With: Education, Food, Science

Beer In Ads #1350: This Is How Beer Ought To Taste

October 21, 2014 By Jay Brooks


Tuesday’s ad is for the Continental Can Company, from 1935, the year beer cans debuted. I love the innocent photo, and that tagline: “Say! This Is How Beer Ought To Taste!” And the can itself is priceless in its generic-ness, not to mention “Cap Sealed” and “Opens Like a Bottle.” So modern, at least for 1935.

continental-beer-cans-1935

Filed Under: Art & Beer, Beers Tagged With: Advertising, Cans, History

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