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Jay R. Brooks on Beer

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Beer In Ads #1103: Glasses And Cans

February 15, 2014 By Jay Brooks


Saturday’s ad is for Schlitz, from 1959. Showing a couple on a mountain lake, maybe on a boat, they certainly look like like they’re in a remote spot. The brought cans of Schlitz with them, since it’s best not to have glass on a boat, but then they brought glasses to pour the beer into. What’s that all about?

Schlitz-1959-boat

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Beer In Film #46: History Of Beer, Pt. 6 Of 6

February 15, 2014 By Jay Brooks

brookston-film
Today’s beer video, is part 6 of 6 of television program that appears to have aired on the History Channel. This History of Beer appears to be aimed at mainstream America and contains some good and some less than good information.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Documentary, Education, Television, Video

Beer In Ads #1102: Love At First Glass

February 14, 2014 By Jay Brooks


Friday’s ad is for Schaefer, from maybe the late 1940s or 50s. The Valentine’s Day ad shows how clear Schaefer is by showing the heart from a deck of playing cards through the glass. And I love that tagline: “Love at first glass.”

Schaefer-Valentines

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Holidays

Beer In Film #45: History Of Beer, Pt. 5 Of 6

February 14, 2014 By Jay Brooks

brookston-film
Today’s beer video, is part 5 of 6 of television program that appears to have aired on the History Channel. This History of Beer appears to be aimed at mainstream America and contains some good and some less than good information.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Documentary, Education, Television, Video

Beer In Ads #1101: Horse & Buggy

February 13, 2014 By Jay Brooks


Thursday’s ad is another one for Rheingold Beer, this one from 1957, featuring Miss Rheingold from that year, Margie McNally. She’s riding a horse-drawn carriage in the fall, accompanied by her fluffy white dog. She’s also wearing a spiffy little black outfit.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Film #44: History Of Beer, Pt. 4 Of 6

February 13, 2014 By Jay Brooks

brookston-film
Today’s beer video, is part 4 of 6 of television program that appears to have aired on the History Channel. This History of Beer appears to be aimed at mainstream America and contains some good and some less than good information.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Documentary, Education, Television, Video

Beer In Ads #1100: Windowsill Gardening

February 12, 2014 By Jay Brooks


Wednesday’s ad is still for Rheingold Beer, this one from 1946, featuring Miss Rheingold from that year, Rita Daigle. Rita is standing at the window, head sticking out, tending to her flower box in the windowsill. She’s got a trowel in one hand and some flowers in the other. She’s going to have to give up one of those in order to make room for her beer.

Rheingold-1946

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Film #43: History Of Beer, Pt. 3 Of 6

February 12, 2014 By Jay Brooks

brookston-film
Today’s beer video, is part 3 of 6 of television program that appears to have aired on the History Channel. This History of Beer appears to be aimed at mainstream America and contains some good and some less than good information.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Documentary, Education, Television, Video

Beer In Ads #1099: The George & Dragon

February 11, 2014 By Jay Brooks


Tuesday’s ad is another one for the English beer Double Diamond Burton Pale Ale, also from 1954. Part of a series called “Inn-Sign Rhymes,” this one shows the iconic Double Diamond dude toasting a sign for “The George & Dragon” pub. Below the illustration is the rhyme of the series and the tagline “A Double Diamond works wonders.”

Dbl-Doamind-1954-st-george

Filed Under: Art & Beer, Beers Tagged With: Advertising, England, History, UK

Beer In Film #42: History Of Beer, Pt. 2 Of 6

February 11, 2014 By Jay Brooks

brookston-film
Today’s beer video, is part 2 of 6 of television program that appears to have aired on the History Channel. This History of Beer appears to be aimed at mainstream America and contains some good and some less than good information.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Documentary, Education, Television, Video

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