Today’s infographic is entitled Learn About Beer and features a seemingly random assortment of beery factoids.
Click here to see the infographic full size.
Beer In Ads #976: Goodbye 200!
Friday’s ad is for Pabst Blue Ribbon, from April 1942. It’s a bowling themed ad, a popular sport in beer ads, at least up until the 1960s or 70s. The man bowling didn’t convert a split, sailing the ball between two pins, placing his 200 game in jeopardy, apparently. Luckily using some pretty tortured 33 to 1 logic, he managed to make his 200 game and beat the competition by 20 points.
Standard Reference Method (SRM) Beer Style Color Chart
Today’s infographic is another one created by Eddie’s Alehouse in Sun Prairie, Wisconsin, this one showing a list of kinds of beer, with their range of color plotted on a chart, divided by ales and lagers.
Beer In Ads #975: One Beautiful Beer
Thursday’s ad is for Schmidt’s of Philadelphia, from around the 1960s. Showing a couple preparing for a party, the husband is pulling one beautiful beer — Schmidt’s, naturally — out of the refrigerator.
Beer Type Taste Guide By Ale & Lager
Today’s infographic was created by Eddie’s Alehouse in Sun Prairie, Wisconsin, showing many of the types of beer they carry on a chart showing where each falls on two axis, one for fruity and malty, and the other sweet and bitter.
21st Amendment’s Rickshaw Run For Reading
This is a fun one. I just heard from Shaun O’Sullivan at 21st Amendment Brewery that they’re sponsoring a team in the Rickshaw Run, which is a two-week, 2,000 mile journey across Northern India in what can best be described as a glorified lawnmower. O’Sullivan believes that “the sponsorship seed was planted last summer at Boneyard Beer in Bend, Oregon,” when this photo of him was taken.
21-A co-owner Shaun O’Sullivan encouraging you to finish your beer … for India.
Several months back, a friend of the 21-A (and beer PR consultant) Renée, told Shaun that she was driving a motorized rickshaw across India, and he tells me “I couldn’t stop thinking how cool it would be to have the 21A logo on an Indian rickshaw.” So they decided to sponsor her team in the Rickshaw Run, which they affectionately refer to as the “Gangetic Blunder.” All the money they’re raising — as in 100% of it — goes directly to Room to Read, a San Francisco-based charity that promotes children’s literacy in India. Their team, the Reading Rickshaw, consists of four team members and you can follow their progress on a map, and also on the adventurists, which also has a live map along with a list of all the teams, including Reading Rickshaw (2) — which is Renée and Gabriel — and also Reading Rickshaw (1) — which is Thuy and Vatsal.
The four intrepid members of team Reading Rickshaw, with 21st Amendment logo.
21st Amendment will be sharing the Reading Rickshaws’ travel updates on twitter and the 21A blog, as these Bay Area adventurers make their way, slowly, through the land of Kingfisher beer. You can follow along using the links above, or better still, donate to the Room to Read.
Beer In Ads #974: There’s Only One Favorite
Wednesday’s ad is yet another one for Miller High Life, this one from May of 1950. Showing cartoons of American leisure, and the many occasions when a beer might be in order, it’s a stylish, if a little chaotic, ad. I don’t recall High Life labels having “Old Original” on them, just below the word “Beer?” Anybody remember that?
How Much Alcohol Is In Your Favorite Drink?
Today’s infographic, entitled How Much Alcohol Is In Your Favorite Drink?, answers that very question by listing the relative average strengths of beer, wine, fortified wins, spirits and other drinks.
Click here to see the infographic full size.
Beer In Ads #973: For The Taste Of Your Life
Tuesday’s ad is another one for Miller, this one from 1957. Showing quite a steak dinner spread, and the tagline “For the taste of your life ‘Go first class.'” Who’s hungry now?
Porter Vs. Stout Infographic
Today’s infographic, since it’s my son Porter’s 12th birthday, is Porter vs. Stout, showing the modern differences between the various types of beer called porter or stout. Historically, it’s well-settled that they were essentially the same beer, but have diverged in recent decades. The poster was created by Ethan John, of Geek Beer, who used BJCP descriptions and info from Ray Daniel’s book Designing Great Beers.
