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Jay R. Brooks on Beer

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Beer In Ads #399: Quality Is Always In Good Taste

June 23, 2011 By Jay Brooks


Thursday’s ad is yet another one for Miller High Life, the Champagne of Bottle Beer, this one from 1956. This one seems less about sophistication, and more about a return to a simpler, down home, country lifestyle. But it looks like a set, and nothing like an actual home. It just seems odd. “Aren’t we quaint, we’ve got an old iron stove.”

Miller-1956

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Beer In Ads #397: Enjoy Life With Miller High Life!

June 22, 2011 By Jay Brooks


Wednesday’s ad is another one for Miller High Life, the Champagne of Bottle Beer, from 1948. Again, the attempt is to make it appear more sophisticated, as it’s served on a silver tray, with a garnish of an orchid and a handsome looking bottle opener resting on the tray, too. With that presentation, how could one not enjoy life?

Miller-1948-opener

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Beer In Ads #396: Miller High Life Bowls

June 21, 2011 By Jay Brooks


Tuesday’s ad is for Miller High Life, the Champagne of Bottle Beer, but in a more down-to-earth setting: the bowling alley. I don’t know the age of the ad, but it feels Fifties. The ad copy claims the beer is “Sparkling … flavorful … distinctive.” Don’t they look like they’re having fun?

highlife

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Beerstrology Sign: Cancer

June 21, 2011 By Jay Brooks

zodiac
While I don’t put any stock in astrology, in 1980 Guinness put out a calendar with each month representing one of the zodiac signs, and I thought it would be fun to share these throughout the year.

Cancer, the crab, is from June 21-July 23. To learn more, see:

  • Astrology Online
  • Universal Psychic Guild
  • Wikipedia
  • Zodiac Signs

Guinness-zodiac-06-cancer

Filed Under: Art & Beer, Just For Fun Tagged With: Beerstrology, Guinness

New Hampshire Beer

June 21, 2011 By Jay Brooks

new_hampshire
Today in 1788, New Hampshire became the 9th state.

New Hampshire
State_NewHampshire

New Hampshire Breweries

  • Anheuser-Busch InBev
  • Elm City Brewing Company
  • Flying Goose Brewpub
  • IncrediBREW (BOP)
  • Martha’s Exchange Restaurant and Brewing
  • Milly’s Tavern
  • Moat Mountain Smoke House and Brewing
  • Portsmouth Brewery
  • Prodigal Brewery at Misty Mountain Farm
  • Redhook Ale Brewery
  • Seven Barrel Brewery
  • 7th Settlement Brewery
  • Smuttynose Brewing
  • Squam Brewing
  • Throwback Brewery
  • Tuckerman Brewing
  • White Birch Brewing
  • Woodstock Inn Brewery

New Hampshire Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Guild: New Hampshire Craft Brewers Association

State Agency: New Hampshire Liquor Commission

maps-nh

  • Capital: Concord
  • Largest Cities: Manchester, Nashua, Concord, Derry, Rochester
  • Population:1,235,786; 41st
  • Area: 9351 sq.mi., 46th
  • Nickname: Granite State
  • Statehood: 9th, June 21, 1788

m-new-hampshire

  • Alcohol Legalized: May 2, 1933
  • Number of Breweries: 16
  • Rank: 34th
  • Beer Production: 1,340,781
  • Production Rank: 38th
  • Beer Per Capita: 31.6 Gallons

new-hampshire

Package Mix:

  • Bottles: 37.8%
  • Cans: 53%
  • Kegs: 9%

Beer Taxes:

  • Per Gallon: $0.30
  • Per Case: $0.68
  • Tax Per Barrel (24/12 Case): $9.30
  • Draught Tax Per Barrel (in Kegs): $9.30

Economic Impact (2010):

  • From Brewing: $332,491,610
  • Direct Impact: $637,574,631
  • Supplier Impact: $243,363,786
  • Induced Economic Impact: $349,802,394
  • Total Impact: $1,230,740,811

Legal Restrictions:

  • Control State: No
  • Sale Hours: On Premises: 6 a.m.–1 a.m.
    Off Premises: 6 a.m.–11:45 p.m.
  • Grocery Store Sales: Yes
  • Notes: Liquor sold in state-run stores, which may be placed on highway rest areas.
    14% ABV cap on beer. State is wholesaler of wine. However over the age of 18 you are allowed legally to drink if you remain in your house.

new-hampsire-map

Data complied, in part, from the Beer Institute’s Brewer’s Almanac 2010, Beer Serves America, the Brewers Association, Wikipedia and my World Factbook. If you see I’m missing a brewery link, please be so kind as to drop me a note or simply comment on this post. Thanks.

For the remaining states, see Brewing Links: United States.

Filed Under: Beers, Breweries Tagged With: New Hampshire

Beer In Ads #395: Champagne of Bottle Beer

June 20, 2011 By Jay Brooks


Monday’s ad is from 1948, and is for Miller High Life, which even then was being touted as the Champagne of Bottle Beer. It’s an obvious visual device to put the beer into a champagne bucket, but it works.

miller-hl-champagne-1948

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Recycling Beer Cans

June 20, 2011 By Jay Brooks

recycle-now
Recycle Now, the organization putting on Recycle Week, which begins today, also has a very cool little animated video showing the process that beer cans go through during the recycling process.

Cans – how they are recycled from RecycleNow on Vimeo.

Filed Under: Beers, Just For Fun Tagged With: Cans, Packaging, Recycling, Video

U.S. Senate Establishes Small Brewers Caucus

June 20, 2011 By Jay Brooks

us-senate-3
The Brewers Association (BA) announced today that the United States Senate established a Senate Small Brewers Caucus. The new Caucus was founded by Senators Max Baucus (D-Mont.) and Mike Crapo (R-Idaho).

From the press release:

In a Dear Colleague letter, Senators Baucus and Crapo noted, “In recent years, the more than 1,700 craft brewers all across America have met growing consumer demand for their products by brewing flavorful and innovative beers which they encourage Americans to enjoy in a responsible manner. These small and independent brewers…generate more than $3 billion in wages and benefits, and pay more than $2.3 billion in business, personal and consumption taxes.”

Mirroring the House Small Brewers Caucus, formed in 2007, the Senate Small Brewers Caucus provides a forum for members of the Senate and their staffs to discuss the issues important to small brewers while exploring what lawmakers can do to strengthen the growth and role of these small businesses in local economies across the country.

The caucus will also provide opportunities for Senators and staff to learn about the science and art of brewing beer, and the unique cultural and economic contributions made by small brewers to their communities.

Currently, the 1,700+ small American breweries account for about five percent of all the beer enjoyed in the United States and 50 percent of brewery jobs—-totaling some 100,000 good-paying part- and full-time positions across the country.

According to Senator Crapo, “[t]his caucus will provide Senators with a better understanding of all aspects of small brewing and the positive impact it has on their communities.”

Filed Under: Breweries, News, Politics & Law Tagged With: D.C., Law

Recycling Beer Bottles

June 20, 2011 By Jay Brooks

recycle-now
Recycle Now, the organization putting on Recycle Week, which begins today, has a very cool little animated video showing the process that beer bottles go through during the recycling process.

Glass Bottles – how they are recycled from RecycleNow on Vimeo.

Filed Under: Beers, Just For Fun Tagged With: Bottles, Packaging, Recycling

West Virginia Beer

June 20, 2011 By Jay Brooks

west_virginia
Today in 1863, West Virginia became the 35th state.

West Virginia
State_WestVirginia

West Virginia Breweries

  • Blackwater Brewing
  • Bridge Brew Works
  • Lost River Brewing
  • Morgantown Brewing Company
  • Mountaineer Brewing
  • Mountain State Brewing
  • North End Tavern & Brewery

West Virginia Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Guild: No Known Guild

State Agency: West Virginia Alcohol Beverage Control Administration

maps-wv

  • Capital: Charleston
  • Largest Cities: Charleston, Huntington, Parkersburg, Wheeling,Morgantown
  • Population: 1,808,344; 37th
  • Area: 24231 sq.mi., 41st
  • Nickname: Mountain State
  • Statehood: 35th, June 20, 1863

m-west-virginia

  • Alcohol Legalized: December 5, 1933
  • Number of Breweries: 6
  • Rank: 43rd
  • Beer Production: 1,426,074
  • Production Rank: 37th
  • Beer Per Capita: 24.4 Gallons

west-virginia

Package Mix:

  • Bottles: 37.5%
  • Cans: 56.7%
  • Kegs: 5.7%

Beer Taxes:

  • Per Gallon: $0.18
  • Per Case: $0.40
  • Tax Per Barrel (24/12 Case): $5.50
  • Draught Tax Per Barrel (in Kegs): $5.50

Economic Impact (2010):

  • From Brewing: $1,666,818
  • Direct Impact: $323,295,324
  • Supplier Impact: $72,297,062
  • Induced Economic Impact: $142,426,073
  • Total Impact: $538,018,459

Legal Restrictions:

  • Control State: No
  • Sale Hours: On Premises: Beer/Wine: Mon-Sat: 7 am-2 am, Sun: 1 pm-2 am — Liquor: Mon-Sun:8 am-Midnight, Sun/Elections: Prohibited
    Off Premises: Mon-Fri: 7 am-3:30 am, Sat: 7 am-3 am, Sun: 1 pm-3 am
  • Grocery Store Sales: Yes
  • Notes: 12% ABV Cap on Beer. 75% ABV spirits Permitted. Liquor, wine and beer products that are not already in closed packaging must be bagged before exiting retail locations. State does not operate retail stores; retains monopoly over wholesaling of distilled spirits only; stores themselves are privately owned.

west-virginia-map

Data complied, in part, from the Beer Institute’s Brewer’s Almanac 2010, Beer Serves America, the Brewers Association, Wikipedia and my World Factbook. If you see I’m missing a brewery link, please be so kind as to drop me a note or simply comment on this post. Thanks.

For the remaining states, see Brewing Links: United States.

Filed Under: Beers, Breweries Tagged With: West Virginia

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