Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #3837: Foster’s Lager Curbside Drinking

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Fryday’s ad is for “Foster’s Lager,” from the 1920s, I think. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features a car at a curb, with a waiter bringing them a couple of beers on a tray, presumably to go.

Beer In Ads #3836: Foster’s Lager With Crayfish

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Thursday’s ad is for “Foster’s Lager,” from the 1920s, I think. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features a table of beer with a plate of crayfish in what looks like it might be an idyllic seaside cabin, by artist James Northfield.

Beer In Ads #3835: Foster’s Lager Most Nourishing

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Wednesday’s ad is for “Foster’s Lager,” from 1930. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features a magic bottle pouring itself into an unseen hand holding a glass, with the brewery in the background.

Beer In Ads #3834: Beer And Pretzels

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Tuesday’s ad is for “Rainier Beer,” from 1992. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features a female contortionist who’s bent herself into a pretzel-shape while holding a mug of beer and a bottle of Rainier Ice-Lagered Draft Light Beer.

Beer In Ads #3833: Through This Portal …

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Monday’s ad is for “Rainier Beer,” from the 1970s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features another eye-catching image, this one of an overhead close-up of an open can of beer. In the opening it reads: “through this portal…” and continues below with “pours the greatest beer in the west: Rainier.” The ad was created by legendary ad man Len Sirowitz.

Beer In Ads #3832: A Good Pretzel Has A Lot Of Salt. A Good Beer Has Just A Little.

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Sunday’s ad is for “Rainier Beer,” from the 1970s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features an eye-catching giant pretzel that fills the page. Below that is the tagline. “A good pretzel has a lot of salt. A good beer has just a little.” And below that, the text explains that Rainier’s brewers add a pinch of salt to the water.

Beer In Ads #3831: Think Fresh

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Saturday’s ad is for “Rainier Beer,” from 1974. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features a man with a mountaintop for a head and the tagline “Think Fresh.” It’s a weird one, to be sure, and it made me think of Frank Zappa’s song “Billy the Mountain.” But no sign of Ethel.

Beer In Ads #3830: My Favorite Beer

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Friday’s ad is for “Rainier Beer,” from 1977. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is another one featuring actor Mickey Rooney in the foreground. He’s wearing a Royal Canadian Mounted Police uniform and the print ad was also in support of a television commercial, as well.

Below is a better image used in the ad, but is also a bit smaller.

Beer In Ads #3829: Bring ‘Em Back Fresh

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Thursday’s ad is for “Rainier Beer,” from 1975. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features a hunting expedition to catch fresh bottles of Rainiers, but things appear to have gone awry. They seem to be having some trouble capturing the bottle, and yes, that is actor Mickey Rooney in the foreground.

Beer In Ads #3828: The Fresh That Got Away

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Wednesday’s ad is for “Rainier Beer,” from the 1970s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features a fishing expedition to catch fresh bottles of Rainiers, but things appear to have gone awry. It looks the beer broke through their net and is escaping, much to their horror.