Thursday’s ad is for “Coors Beer,” from the 1890s or early 1900s. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one also may have been from a calendar Coors produced, or was possibly a stand-alone poster, and again features, as was common at the time, a Gibson Girl, which was “the personification of the feminine ideal of physical attractiveness as portrayed by the pen-and-ink illustrations of artist Charles Dana Gibson during a 20-year period that spanned the late 19th and early 20th centuries in the United States. The artist saw his creation as representing the composite of “thousands of American girls.”

Sunday’s ad is for “Coors Beer,” from 1974. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one plays into the burgeoning ecology movement in the 1970s with the headline “CASH for CANS” and is about beer distributor’s recycling efforts.

Saturday’s ad is for “Coors Beer,” from 1969. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one shows an idyllic mountain spring outdoor setting with the tagline “tastes refreshing, Naturally.”

Friday’s ad is for “Coors Beer,” from 1890. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one is fairly simple, just showing two bottles, one of their Export Beer and the other of Pilsener Lager Beer. The font is rather interesting, though. I wonder what that specific font might be?

Thursday’s ad is for “Coors Beer,” from the 1930s. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one features a knight on a horse, with the tagline “OUT IN FRONT … Where Quality is the Watchword.”

Wednesday’s ad is for “Coors Beer,” from the 1930s. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one features a woman with a beer in her hand, saying “What a mellow flavor — and how it makes one glow,” to which the ad replies “That’s Why Most Folks Say —” leading to the headline “Coors, of Course.” I love that they’re making such a big deal out of “that glowing after-effect produced by Coors Golden Beer.” And one of the reasons for that “glow” is “its full legal stimulant content.”

Tuesday’s ad is for “Coors Beer,” from 1936. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one features the headline “Leadership” and then proceeds to try to make the case that good leadership makes the beer taste better, sort of, at least it’s a bit of stretch to connect the two, although that seems to be the case for all of their advertising throughout the later half of the 1930s.

Monday’s ad is for “Coors Beer,” from 1936. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one features the tagline that would be used for decades, even to the present day, “Brewed with Pure Rocky Mountain Spring Water.”