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Jay R. Brooks on Beer

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Beer In Ads #3241: Tuborg Green Jackpot

January 27, 2020 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Monday’s ad is for Tuborg, from 1994. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This is the second in a series of minimalist posters created that year by Wibroe & Partners (now Wibroe, Duckert & Partners) created a series of minimalist posters using just green and white in 1985 that was so popular that they continued to use the motif for several years after that. They were known collectively as Grøn Tuborg because the text on the bottom of all of the posters read “Hvad er det … der gør livet lidt grønnere?,” which Google translates as “What is it … that makes life a little greener?” This one used similar thematic elements ten years later but appears to be for some kind of sweepstakes contest. The text, “Fa en spilleplade, hvor du køber Grøn Tuborg” is translated as “Get a playing board, where you buy Green Tuborg.”

Tuborg-1994-jackpot

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

Beer In Ads #3240: Green Tuborg

January 26, 2020 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Sunday’s ad is for Tuborg, from 1985-1990. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This is the second in a series of minimalist posters created that year by Wibroe & Partners (now Wibroe, Duckert & Partners) using just green and white that was popular enough that 35 years later they’re still doing Tuborg’s advertising. According to what I uncovered about this ad series, it began in 1985 but was so popular it continued, with some later modifications, until by 1990 there were over 50 of them, with the best ones available to buy as a poster. The text on the bottom of all of the poster reads “Hvad er det … der gør livet lidt grønnere?,” which Google translates as “What is it … that makes life a little greener?” I found this image which seems to be for a book or possibly a portfolio you could buy, I’m not sure exactly. Seven of the fifteen posters shown I featured this month, but the rest are ones I could not find individually, which is a shame because it was a very creative and inventive campaign.

Tuborg-gron-ads

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

Beer In Ads #3249: Tuborg & Sunbathing Making Life A Little Greener

January 25, 2020 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Saturday’s ad is for Tuborg, from 1985. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This is the second in a series of minimalist posters created that year by Wibroe & Partners (now Wibroe, Duckert & Partners) using just green and white that was popular enough that 35 years later they’re still doing Tuborg’s advertising. This one features an overhead view of a woman sunbathing with a bottle of Tuborg sitting next to her on the towel. The text on the bottom of all of the poster reads “Hvad er det … der gør livet lidt grønnere?,” which Google translates as “What is it … that makes life a little greener?”

Tuborg-1985-sunbather

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

Beer In Ads #3248: Tuborg & A Park Bench Making Life A Little Greener

January 24, 2020 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Friday’s ad is for Tuborg, from 1985. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This is the second in a series of minimalist posters created that year by Wibroe & Partners (now Wibroe, Duckert & Partners) using just green and white that was popular enough that 35 years later they’re still doing Tuborg’s advertising. This one features a woman in a polka dot dress sitting on a park dress holding a bottle of Tuborg. The text on the bottom of all of the poster reads “Hvad er det … der gør livet lidt grønnere?,” which Google translates as “What is it … that makes life a little greener?”

Tuborg-1985-dress

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

Beer In Ads #3247: Tuborg & A Bicycle Making Life A Little Greener

January 23, 2020 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Thursday’s ad is for Tuborg, from 1985. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This is the second in a series of minimalist posters created that year by Wibroe & Partners (now Wibroe, Duckert & Partners) using just green and white that was popular enough that 35 years later they’re still doing Tuborg’s advertising. This one features a person on a bicycle with a bottle of Tuborg in a basket. It likes her dress (is that a dress?) is made from the same fabric as the striped shirt ad from a few days ago. The text on the bottom of all of the poster reads “Hvad er det … der gør livet lidt grønnere?,” which Google translates as “What is it … that makes life a little greener?”

Tuborg-1985-bike

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

Beer In Ads #3246: Tuborg & A Striped Shirt Making Life A Little Greener

January 22, 2020 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Wednesday’s ad is for Tuborg, from 1985. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This is the second in a series of minimalist posters created that year by Wibroe & Partners (now Wibroe, Duckert & Partners) using just green and white that was popular enough that 35 years later they’re still doing Tuborg’s advertising. This one features the torso-view of a disembodied man in a striped shirt holding a bottle of Tuborg against his chest. Only his hand can be seen, so I’m quite sure who he’s going to drink the beer, but c’est la vie. The text on the bottom of all of the poster reads “Hvad er det … der gør livet lidt grønnere?,” which Google translates as “What is it … that makes life a little greener?”

Tuborg-1985-shirt

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

Beer In Ads #3245: Tuborg & Tall Grass Making Life A Little Greener

January 21, 2020 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Tuesday’s ad is for Tuborg, from 1985. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This is the second in a series of minimalist posters created that year by Wibroe & Partners (now Wibroe, Duckert & Partners) using just green and white that was popular enough that 35 years later they’re still doing Tuborg’s advertising. This one features the side view of some tall grass and you can barely make out with a bottle of Tuborg upside down among the thistle and stalks. The text on the bottom of all of the poster reads “Hvad er det … der gør livet lidt grønnere?,” which Google translates as “What is it … that makes life a little greener?”

Tuborg-1985-park-life

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

Beer In Ads #3244: Tuborg & Billiards Making Life A Little Greener

January 20, 2020 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Monday’s ad is for Tuborg, from 1985. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This is the second in a series of minimalist posters created that year by Wibroe & Partners (now Wibroe, Duckert & Partners) using just green and white that was popular enough that 35 years later they’re still doing Tuborg’s advertising. This one features an overhead view of a pool table with a bottle of Tuborg standing next to it, showing its shadow like a sundial. The text on the bottom of all of the poster reads “Hvad er det … der gør livet lidt grønnere?,” which Google translates as “What is it … that makes life a little greener?”

Tuborg-1985-pool

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

Beer In Ads #3243: Tuborg & A Day At The Park Making Life A Little Greener

January 19, 2020 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Sunday’s ad is for Tuborg, from 1985. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This is the second in a series of minimalist posters created that year by Wibroe & Partners (now Wibroe, Duckert & Partners) using just green and white that was popular enough that 35 years later they’re still doing Tuborg’s advertising. This one features only a large number of people on what I assume is a grassy park on a hot day. I say hot day because many of the people are in the process of taking off their clothes and I have to assume Tubord wasn’t trying to brand themselves as a beer for origies. Sunbathing just seems more likely. The text on the bottom of all of the poster reads “Hvad er det … der gør livet lidt grønnere?,” which Google translates as “What is it … that makes life a little greener?”

Tuborg-1985-people

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

Beer In Ads #3242: Tuborg & A Tree Making Life A Little Greener

January 18, 2020 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Saturday’s ad is for Tuborg, from 1985. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This is the second in a series of minimalist posters created that year by Wibroe & Partners (now Wibroe, Duckert & Partners) using just green and white that was popular enough that 35 years later they’re still doing Tuborg’s advertising. This one features only a pair of bare feet seen lying under a large tree, with a bottle of Tuborg beer standing next to him or her. The text on the bottom of all of the poster reads “Hvad er det … der gør livet lidt grønnere?,” which Google translates as “What is it … that makes life a little greener?”

Tuborg-1985-tree

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

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