Beer In Ads #2903: Amstel Still Life

February 12, 2019 By Jay Brooks

Tuesday’s ad is for Amstel Bier, from 1929. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Amstelbrouwerij, or Amstel Brewery, in Amsterdam, Netherlands. It was founded in 1870. Heineken bought the brewery in 1968, and closed their facility in 1982. This poster was created by Dutch painter Jan Wijga.

Beer In Ads #2902: Bières Excelsior

February 11, 2019 By Jay Brooks

Monday’s ad is for Bières Excelsior, from 1940. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for “La Grande Marque des Bières du Nord,” or “the big brand of northern beers” (according to Google translate,” though more likely something along the lines of “The Beers of Northern France.” It was created by artist J. Sogno.

Beer In Ads #2901: Bières La Semeuse

February 10, 2019 By Jay Brooks

Sunday’s ad is for Bières La Semeuse, from 1900. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for possibly a brewery in Alsace region of France, maybe Strasbourg, but I’m not sure. La Semeuse means “The Sower” and was a “French pictorial allegory invented by Oscar Roty around 1887, presenting a young woman wearing a Phrygian cap sowing seeds at sunrise, and who has become over time one of the symbols of the French Republic,” of which this seems to be at least based on that.

Beer In Ads #2899: The Beer That Limburg Is Proud Of

February 8, 2019 By Jay Brooks

Friday’s ad is for Brands Bier, from the 1950s, I believe, though some sources say it’s 1950. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Brand Bierbrouwerij, which was located in the town of Wijlre, in the Limburg region, located in the southeastern part of the Netherlands. It was founded in 1871, although there had been a brewery on the same site since 1340. The text at the bottom, “Het bier waar Limburg trots op is,” translates to “The beer that Limburg is proud of.”

Beer In Ads #2898: If Only I Had A Glass Of Cold Three Horseshoes Beer!!

February 7, 2019 By Jay Brooks

Thursday’s ad is for Van Roy Wieze, from the 1940s, I believe, though some sources say it’s 1950. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Drie Hoefijzers, which was located in Breda, in the central western region of the Netherlands. The Three Horseshoes was founded in 1628, although there had been a brewery on the same site since 1538. The poster features a man sitting in the sand on what I can only assume is a very hot day. The text at the bottom, “Had ik nu maar een glas koud Drie Hoefijzers Bier!!,” translates to “If only I had a glass of cold Three Horseshoes Beer!!”

Beer In Ads #2897: Van Roy Wieze

February 6, 2019 By Jay Brooks

Wednesday’s ad is for Van Roy Wieze, from the 1940s, I believe, though some sources say it’s 1950. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Brouwerij Van Roy (a.k.a. Brouwerij Het Anker Wieze), which was located in the East Flanders town of Weize since it was founded in 1866. The poster was created by an artist whose name appears to be Rvan Doren, though it’s hard to be sure with that stylized first name.

Beer In Ads #2896: Biere Titan

February 5, 2019 By Jay Brooks

Tuesday’s ad is for Biere Titan, from 1933-34, though some sources say it’s 1926. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Grandes Brasseries de Jarny et Uckange, which was located in the Moselle region of Eastern France. The company was created in 1926 by the merger of two breweries. The poster was created by Dutch artist Gabrielle Favre.

Beer In Ads #2895: 3 Hoefijzersbier

February 4, 2019 By Jay Brooks

Monday’s ad is for 3 Hoefijzersbier, or three horseshoes, from around 1935. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Drie Hoefijzers, which was located in Breda, in the central western region of the Netherlands. The Three Horseshoes was founded in 1628, although there had been a brewery on the same site since 1538. The poster was created by Dutch artist Bernard Leemker.

Beer In Ads #2894: Bière Allary

February 3, 2019 By Jay Brooks

Sunday’s ad is for Bière Allary, from 1928. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Bière Allary, which I think was a beer brewed by the Brasserie Schneider in southern France. The poster was created by French artist Jean D’Ylen.

Beer In Ads #2893: Bière Fine Luxem

February 2, 2019 By Jay Brooks

Saturday’s ad is for Bière Fine Luxem, from around 1930. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Bière Fine Luxem, essentially advertising beer from Luxembourg. The poster was created by Belgian artist Jean D’Ylen.

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