Thursday’s ad is for Bières de la Meuse, from 1896. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Bières de la Meuse, a river that runs through much of France. It was the industrial center of France at one time, and in the mid-1800s boasted over 40 breweries. The poster was created by Swiss artist Marc-Auguste Bastard.

Wednesday’s ad is for Bière St. Nicolas de Port, from 1933. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Bière St. Nicolas de Port, located in the Lorraine region of northeast France. The brewery was open until 1985, when the old brewery became what is known today as the Musée Francais de la Brasserie, or French Brewery Museum. The poster was created by French artist Marcellin Auzolle.

Monday’s ad is for La Perle, from 1919. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Brasserie de la Perle, which was located in Strasbourg. Originally founded in 1882, the brewery closed in 1971, but in 2015 the great-great-grandson of the founder reopened the brewery as a small craft brewery.

Sunday’s ad is for Bières de Neufchâteau, from the 1920s. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Bières de Neufchâteau. Neufchâteau is a commune in the Vosges department in Grand Est in northeastern France. It was created by French illustrator Georges Ripart.

Saturday’s ad is for Bière Mètèor, from 1925. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Brasserie Mètèor, a French brewery founded in 1811, at least according to the poster. Other sources claim it was 1640. It is located in Hochfelden, north-west of Strasbourg in the department of Bas-Rhin, in the Alsace region of Eastern France.

Friday’s ad is for Bière De l’Espérance, from 1920. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Brasserie de l’Espérance (which means “Brewery of Hope”), a French brewery founded in 1746, near the town of Strasbourg, in the Alsace region of Eastern France.